planwww.zzz13.com

PersonalBrandWorkbookwww.
pwc.
com/jobsPersonalBrandworkbook2WelcometoyourpersonalbrandexperienceThispersonalbrandexperienceisyouropportunitytolearnmoreaboutyourself,soyoucanmakedecisionsandplansthatmaximizeyouruniversityexperienceandchartacourseforyourcareer.
Itwillalsohelpyoupositionyourself,soyoucanreachyourgoals.
What'syourbrandInshort,it'syourreputation.
Eachinteractionyouhavewithothershastheopportunitytocreateamemorableexperience,teachingthemwhattheycanexpectfromyou.
Whenyou'reconsistentindeliveringthoseexperiences,youbuildastrongreputation.
Deliveringyourbrandclearlyandconsistentlyacrossawideaudiencehelpsopendoorstoopportunities.
Yourbrandbecomesyourpersonalcallingcard—auniquepromiseofvalue;adistinctandauthenticrepresentationofyou.
Inbuildingyourpersonalbrand,youwilldefineyourindividuality,maximizeyourstrengthsandmanageyourchoicesnowtocreatefutureopportunities.
StepuptostandoutPwChascreatedapersonalbrandexperiencetohelpyoufindandshowcaseyourstrengthssoyoucanstandoutfromthecrowd.
Bytappingintoyouruniqueskills,talentsandpassions,youcanleapoffthepagesofyourresumeandtopofmindtoyourrecruiters.
Usetheactivitiesofferedheretotakechargeofyourprofessionalsuccess—standoutwhilebeingyourbestself.
Goodluckandenjoythejourney.
YourPersonalBrandYourPersonalBrandDefineyourXFactorPersonalBrandworkbook5UnleashyoursuperskillPeoplewithstrongbrandsareclearaboutwhotheyare.
Theyknowandmaximizetheirstrengths.
Here,wegiveyoutheopportunitytouncoveranddefineyourskillsandstrengths.
You'llbeusingathree-stepprocess,Document,DistilandValidate.
DocumentTohelpguideyouthroughthisexercise,answerthequestionsbelow:1.
Whatarethestrengthsthatothersacknowledgeinme2.
2.
Whenworkingonateam,whatrolesdoIseektofulfil3.
Whenfacedwithanoverwhelmingobstacle,whataremy"goto"skillstoovercomeit4.
WhatwasthemostsuccessfulprojectIevertackledandwhatmademesuccessful5.
WhatwasthemostimportantteamroleIeverfulfilledandwhyPersonalBrandworkbook6DistilTodeeperyourintrospection,answerthequestionsbelow:1.
Whatstrengthsandskillscameupoverandoveragain2.
Whicharemymotivatingskills—theskillsthatexciteme3.
Whataremyburnoutskills—theskillsI'vemasteredbutwouldrathernotuseeveryday4.
4.
Whichstrengthsandskillsaregoingtobemosthelpfulinachievingmycareergoals5.
WhatskillsaremissingWhatskillswouldIliketobuildbuthavenotyethadtheopportunitytopracticePersonalBrandworkbook7Basedonyourresponsestothepreviousquestions,documentyourtopfivestrengths—yoursuperskills.
Forexample,youmightusewordslike"creative,""relationship-creator,"or"makethecomplexsimple.
"Then,youcanstarttovalidateyourself-perceptionwithfeedbackfromothers.
youValidateUptonow,theexercisehasbeenfocusedonyourownperceptions.
Now,it'stimetovalidatewhatyoudocumentedaboutyourself.
DoothersexperienceyoursuperskillsWouldtheyagreewithyourassessmentYouhaveacoupleofoptionsforcompletingthispartoftheprocess:Option1PostthefollowingtoyourFacebookwall:AspartofPwC'sPersonalbrandexperience,Icompletedanexercisetohelpmeunearthmystrengths.
Icameupwith"Strength1,strength2,strength3.
"WhatdoyouthinkaremygreateststrengthsOption2Askyourfriends,professors,andothersinyourbrandcommunity(unprompted)whattheythinksetsyouapartfromothers,thencomparetheirresponsestoyourself-assessment.
Youcoulddothisinpersonorviaemailorsocialmedia,whicheveryouthinkmaygiveyouthemosthonestresponsestohelpyoucompleteyourprofile.
Ifyouchooseemailorsocialmedia,youcanalsoconsidersettingupafreeandanonymoussurveyusingatoolsuchasSurveyMonkey.
1.
2.
3.
4.
5.
PersonalBrandworkbook8ConqueryourweakestpointStresscanleaveyoudepleted.
Itcanweakenyourimmunesystem,affectyoursleepanddrainyouradrenalswhileimpactingeveryfacetofyourlife,yourrelationshipsandyoursuccess.
Itcanalsohaveanegativeimpactonyourpersonalbrand.
Stressisthebody'sresponsetoathreatordemandsuchashomework,atest,applyingforcollege,goingonaninterview,dating,beinginanargument,unresolvedconflict,lackofsleep,lackofmoney,adentistappointmentorbeinglate.
Onewaytohelpmanageyourstressistobeclearaboutthewho,what,when,where,whyandhowofyourstress.
Onceyouhavefiguredoutsomeofyourstresstriggers,youcanimplementstress-managementtechniquesdesignedtobestaddressyourspecificstressorsandsymptoms.
DocumentSomestressorsareon-going,chronicandmaybepredictable.
Othersareunexpected,potentiallylife-changing,andoftenoutofyourcontrol.
Evenwhenyou'rethepersonwhocontrolsthedecisionthatleadstostress,itmaybenolessstressful.
Butwithwarning,youhavesomechoicesabouthowtoreact.
Reflectonthelast12monthsofyourlifetoanswerthequestionsbelow.
Whatkeychangeshaveyouexperiencedinthepast12monthsPlease,listthemhere.
Foreachchange,placeacheckmarknexttoCifitwasinyourcontrolandplacecheckmarknexttoOifitwasoutofyourcontrol(e.
g.
,changeinlivingarrangements,startedfreshmanyearofcollege,lossoffinancialsecurity,lossofalovedone,etc.
).
1.
CO2.
CO3.
CO4.
CO5.
COPersonalBrandworkbook9DistilWhatareyourstresstriggersthatarelikelytoshowuprepeatedlyinyourlifeOftenthesearethethingswithinyourcontrol,orattheveryleast,underyourinfluence.
Sometimesthesearethingsthatfallshortofyourexpectationsforyourselfandothersandsometimestheyareviolationsofyourvalues.
Payingcloseattentiontowhatcausesstresswillbethefirststepdowntheyellowbrickroadtofindingthecure.
1.
Thingsyoudothatcauseyoustress(e.
g.
latetoclass,unprepared,overcommitting,peoplepleasing,moneymanagement,conflictmanagement,etc.
)2.
Thingsthatotherpeopledothatannoyyou(e.
g.
beinglate,gossiping,notpullingtheirweight,sloppywork,borrowingmoney,arguing)ValidateTakingaproactiveapproachtoeitherpreventormitigatethosestressorsthatcausechronicorrepeatedstresswilllikelyaddress80%ofthestressorsinyoureverydaylife.
Considerthesethreeactions:1.
Talkwithfriendstosharebestideasonstressreduction.
2.
Goonlinetofindsitesthatfocusonstressreduction.
3.
Checkoutthestresstipsbelowandselectsomeoptionsyouwillputtothetestnow.
Iftheywork,youwillhaveloweredyourstress.
Iftheydon't,tryanothermethod.
Toeliminateunnecessarystress:Setanalarmtopromptyoutoleaveforclass/appointmentswithtimetospare.
Blocktimeonyourcalendarforthepreparationthatmustbedoneinadvanceofaduedateormeeting.
Schedulea10-15minutebufferbetweenmeetingsorclassestoallowtimeforalastminutenote,aphonecallorclosureofanactivitytoavoidlooseendsoraseriesofunfinishedpromisestodolater.
Setclearexpectationswithpeopleinyourlifewhoareperpetuallylateorinconsiderate.
Greatboundariesmakegreatrelationships.
Committothingsthatareinsynchwithyourvalues.
PersonalBrandworkbook10Tobuildyourstresscopingreserves:Sleepisthebestnaturalrejuvenatorforyourbody,brainandmood.
Gotobedearlierin15minuteincrements.
Thesleepyougetbeforemidnighttakesadvantageofyourbody'snaturalcyclesfordeepestsleep.
Addawarmbathorshowerbeforebedandyouwillsleepmoresoundly.
Lightandheatimpactsleepqualityandquantity.
Darkenandcoolyourbedroomandturnoffyourelectronics.
Bluelightfromelectronicsinterfereswithsleepqualityuptotwohoursafterexposure.
Takeawalkandmoveyourbodyatleast30-60minutesaday—especiallywhenyourdayisfilledwithlotsofsittinginclassorhomeworkinfrontofthecomputer.
Getfreshaireveryday.
Practicedeepbreathing.
Getinarelaxedsittingorrecliningposition.
Breathedeeplythroughyournose,fillingyourlungstothepointthatyourdiaphragmexpands.
Slowlylettheairescapethroughyourmouth.
Repeat10times.
Exerciseregularly.
Joiningaclassorfindingexercisebuddieswillhelpprovidemotivation.
Takedowntime,eveninthemidstofabigprojectordeadline.
Yourproductivityandconcentrationflagafteraboutthreehoursofintensefocus.
Evena20minutebreakwillallowyoutocomebackmorealertandfocused.
Eatwellandregularly.
Junkfoodhasbeenproventocreatebrainfog,leavingyouinaweakenedconditiontothinkandactclearly.
Tomitigatestressfulinteractionsthatmaybeon-going:Trytomeettheexpectationsofotherswithoutawholesalesacrificeofyourownneedsisastressorthatcanrepeatitselfoveralifetime.
Rememberwhenyousay"yes"tosomething,you'resaying"no"tosomethingelse.
Developsomesimplesentencesthatyoucansaytobuyyousometimewhenunderpressuretorespondbeforeyouareready.
Examples:That'sagreatquestionthatIamgoingtoneedsometimetothinkabout.
Whataninterestingpointofview.
It'salwaysgoodtohavedifferentperspectives.
Yes,I'msogladyouaskedandhopeyouwillagainwhenIcantakeyouuponit.
You'rejustthepersonIwanttotalktoassoonasIgetfreefromthisproject.
Nowaddyourown…Createyourlisthereofadditionalideasyouhavelearnedfromyourfriendshere.
1.
2.
PersonalBrandworkbook113.
4.
5.
Makeacommitmenttoyourself.
Whatthreestresstipswillyoutestforthenext21days(Studiesindicateittakes21consecutivedaysofpracticingabehaviortocreateanewhabit.
)1.
2.
3.
YourPersonalBrandUnderstandyourwhYFactorPersonalBrandworkbook13UnderstandingyourYfactorispivotaltodesigningacareerplanthatconnectswithyourvalues,passionsandpurpose.
Whenyou'relivinginalignmentwithyourvaluesandintegratingyourpassionsintowhatyoudo,youareexcited,engagedandtotallyunstoppable.
Let'sstartyouropportunityenginenowtoallowyoutoalignwhoyouarewithwhatyoudoandhowyoudoit.
Thefollowingactivitieswillhelpyoutotrulydifferentiateyourselffromothersbecauseyou'llbesuperchargedwithyouruniquepromiseofvalue.
It'stimetofocusonyourvalues,passionsandclarifyyourpurpose.
Thiswillhelpyoudevelopyourowninternalroadmapthatpointsyourdecision-makingintherightdirection.
ValuesWhat'syour"northstar"Yourvaluesarelikeyourpersonalcompass—theyprovidedirectionforyourchoicesandbehaviours.
Inthisthree-stepexercise,you'llworktowardsidentifying,defining,andaligningyourvalues.
Step1:IdentifyyourtopfivevaluesGothroughthelistofvaluesinthetableonthenextpageandeliminatewordsthatdon'tresonatewithyou.
Gothroughthelistagainandplaceacheckmarknexttothevaluesthatareimportanttoyou.
Gothroughtheshortlistofvaluesyoucheckedandfromthatlist,pickyourtopfivevalues.
Onceyou'veidentifiedyourtopfivevalues,nowrankthem.
PersonalBrandworkbook14ValuesAccessibilityCourageGrowthProsperityAccomplishmentCreativityHealthPunctualityAccountabilityCuriosityHonestyRecognitionAccuracyDependabilityHumourRelaxationAdventureDeterminationImaginationReliabilityAffectionDirectnessImpactResourcefulnessAffluenceDisciplineIndependenceRespectAltruismDiversityIntegritySecurityAmbitionEfficiencyIntelligenceSensitivityAssertivenessEmpathyJusticeSignificanceBalanceEnthusiasmKindnessSincerityBraveryExcellenceKnowledgeSpeedCalmnessExperienceLeadershipSpiritualityCelebrityExpertiseLearningSpontaneityChallengeFairnessLoveStabilityCharityFaithLoyaltyStrengthClarityFameMindfulnessSuccessComfortFamilyOptimismSympathyCommitmentFidelityOriginalityTeamworkCompassionFlexibilityPassionUnderstandingCompletionFunPeaceVisionContentmentGenerosityPerfectionWealthControlGracePowerWinningPersonalBrandworkbook15Listyourtopfivevalueshereandrankthem:You'llcompletetherestaspartofSteps2and3.
RankValueDefinition#1Alignment:12345#2Alignment:12345#3Alignment:12345#4Alignment:12345#5Alignment:12345Step2:DefineyourtopfivevaluesThewordsyouselectedareimportantbecausetheymeansomethingspecifictoyou.
It'simportanttobeclearaboutexactlywhatthesewordsmeantoyou,assometimespeoplehavedifferentinterpretationsofthesameword.
Forexample,twopeoplemayhaveselectedflexibility.
Toone,flexibilitymeanstheabilitytobenimbleinworkstyleonaday-to-daybasis;toanother,flexibilitymeanstheinterestinaddingvaluetodifferenttypesoforganizationsorworkingondifferenttypesofprojects.
Sincethewordsyouchoseresonatewithyou,youlikelyhaveastrongassociationwithawayofdescribingthemthatisbothpersonalandpowerfultoyou.
Writeasentencetoeachvaluethatdefineswhatthevaluemeanstoyou.
Step3:AlignNow,performaquickself-assessmenttomeasureyouralignmentwiththesevalues.
Foreachvalue,giveyourselfascoreof1to5,where1indicatesIamreallynotlivingthisvalueand5indicatesIlivethisvalueveryconsistently.
PersonalBrandworkbook16ValidateSelectthevaluethatyoufeelismostoutofalignmentandmostcriticaltoyourhappinessandsuccess.
Focusonthisvalueforthenext21days.
(Remember,studiesindicateittakes21consecutivedaysofpracticingabehaviourtocreateanewhabit.
)Eachday,reflectonhowyoumightemploythatvalueinwhatyouaredoing.
Justtheactofhavingthatvaluepresentinyourmindeachdaywillallowyoursubconscioustodosomeoftheworkforyouasyouseeknewwaystobeinalignment.
TipsWritethatvalueonapieceofpaperandpostitwhereyoucanseeit.
Createascreensaverofyourtopfivevalueswiththeoneyouwillfocusonchanginginadifferentcolour.
Writethatvalueonthetopofyourto-dolistforthenext21days.
PersonalBrandworkbook17PassionsWhatmakesyoucomealiveUnleashingyourpassionsYourpassionsfuelyouractions.
Whenyouintegrateyourpassionsintowhatyoudo,notonlyareyoumoreengaged,youcreateapowerhouseofenthusiasm,engagementandinspirationforthosearoundyou.
Inthisexercise,you'llhavetheopportunitytostepbackandthinkaboutyourpassions,howyoucanintegratethemintowhatyoudoandhowyoucanconnectthemwithyourcareergoals.
DocumentBeginbyenteringyourresponsestothequestionsbelow:1.
WhatwouldIdowithmysummerifmoneyweren'tanissue2.
Whataremyfavouriteactivities3.
WhydidIchoosetheseparticularuniversitystudies4.
WhattypeofpeopleamIdrawnto5.
WhatvolunteeractivitydoIfindcompellingPersonalBrandworkbook18DistilNow,takealookatyourresponsesandaskyourselfthesequestions:1.
Wasthereaconnectionacrossresponses2.
AmIconnectingmypassionswithmystudiesandcareergoals3.
HowcanIpursueavolunteeractivitythat'sinlinewithmypassionsValidateMakeacommitmenttocreateapassionintegrationplan.
Usethespacebelowtodocumentwaysyouwillintegrateyourpassionsintoyourday-to-dayactivitiesandconnectthemwithyourgoals.
Action1Action2Action3PersonalBrandworkbook19PurposeWhatisyourdestinationExploringyourpurposeYourpurposeisyourbigpicture,internalvisionofwhatyouwouldliketoachieve.
Whenyoucombineclearvalues,engageyourpassionsandtakeonpurposeaction,youcanfollowyourpersonalroadmaptothedestinationsyouchoose.
DocumentItisimportanttovisualizeyourpreferredfutureandreallyconsiderwhatyouwanttoexperienceandaccomplishinyourlifeandtheimpactitwillhaveonthosearoundyouaswellasthoseyoumaynevermeet.
Forthoseofyouwhohaveneverbeenthroughaguidedvisualizationactivity,thismayfeelalittleawkwardatfirst.
Ifso,considerrepeatingitatalaterdatewhenyoucanexperiencethegreatestbenefit.
Thiswillworkbestifyou'reabletochooseaquietplaceandtimewhereyouwillbeundisturbedforatleast20minutes.
Dothisexercisewhenyou'rewithafriendwhocanreadtheguidedvisualizationscriptonthenextpage.
Thatway,youcanrelaxandimmerseyourselfintheexperience.
Now,getcomfortable.
Turnoffyourinnercynicandletyourimaginationrunfree—barefooted.
Guidedvisualizationscript:Congratulations!
Youhavegraduatedandhavereallybegunestablishingalifeforyourself.
(Pause5seconds.
)Inthemailtoday,youreceivedtheinvitationtoyourhighschoolreunion.
Alothashappenedsinceyoulastsawsomeofyourclassmates.
(Pause5seconds.
)Youstoptoreflectonthemanychangesthathaveoccurredoverthepast10years.
Itprobablyfeelslikeawhirlwind.
(Pause10seconds.
)Youarementallyandemotionallypreparingyourselffortheconversationsyouwillhavewithyourclassmatesandfriends.
Youareeagertoshareyourachievementsthatgaveyouthegreatestsenseofaccomplishment.
Youareeagertosharewhatyou'redoingnowandwhatyouhopetodointhenextfiveyears.
(Pause5seconds.
)Youarethinkingaboutyourfirstfull-timejoboutofschool.
(Pauseherefor5seconds.
)Wereyouready(Pausefor10seconds.
)Remembergettingyourownplaceandrealizingallthefreedomyouhadandallthebillsthatwerenowyourstopay.
(Pause5seconds.
)PersonalBrandworkbook20Perhapsyouareinacommittedrelationship.
MarriedFamilyOrmaybeyou'reconsideringthepossibilities.
Whatareyoulookingforwardtosharingaboutyourlife(Pause15seconds)Whathaveyoulearnedfromnegotiatingandnavigatinglife,workandtheworld(Pause15seconds.
)Whatareyoudoingnow(Pause10seconds)Whoisinyourlife(Pause10seconds)Whatimpactareyouhavingonthosearoundyou(Pause15seconds)Whatisnextforyouthatwillcreatetheimpactyouhopetohaveonyourwork,lifeandworld(Pause15seconds)Whenyouhavefinishedreflecting,takeseveraldeepbreaths,openyoureyesandstretch.
Onceyouarefullyready,documentwhatyouwillbesayingaboutthelifeyouareleadingandtheimpactsyouaspiretohave.
Capturehereyourjourneybacktothefuture:Youcaneitherdocumentallyourthoughtsorcapturekeyelements.
Writeitinfirstpersonwithanactivevoice,asthoughyouweretellingthestorytoanotherpersonrightnow.
"Iam…""Ihave…""Ienjoy…""Iwill…"PersonalBrandworkbook21DistilCapturekeyideasandelements1.
Whathasbeenimportanttoyou2.
Whoisonthisjourneywithyou3.
Whatyouaredoingthatfuelsyourpassion4.
Whatareyouworkingtoward/haveaccomplishedthatgivesyouasenseofpurpose5.
WhereyouareheadednextValidateLookatyourresponses.
Doyouseeyourvalues,passionsandpurposeshowingupinyourvisualizationUsedifferentcolourhighlighterstohelpyouputallthefuelpossibleintoyouropportunityengine.
Forexample,considerhighlighting:ValuesinbluePassionsingreenPurposeinyellowAreallthecoloursrepresentedDidyoulearnanythingnewthatyouwouldaddtoyourvalues,passionsandpurposethatareneededtomeetyourhighestaspirationsPersonalBrandworkbook22BuildyourbrandandmakeanimpactGivingbackisanoutwardexpressionofyourvaluesandpurposeandanopportunitytodemonstrateyoursuperskills.
Givingbackisgoodforsociety,it'sempoweringandinspiringforyouandthoseyouwillinfluenceandit'sanimportantpartofsuccessfulbranding!
Inthisexercise,you'llidentifythephilanthropicoptionsthatwillbemostmeaningfultoyou.
DocumentClarifyingyouruniquestrengths,values,passionsandpurposegivesyougreatdirectionandcriteriaforwhattosay"yes"toandwhattosay"no"towhenfacedwiththemanyopportunitiesandrequestsyouwillencounteroveralifetime.
Lettheworkyouhavedonetothispointinyourbrandingjourneybeyourguidetochoosinghowyouwilluseyourtime.
Iwanttousethisgivingbackopportunityto:…Showcaseastrength…Developanewskill…Alignwithmyvalues…Employmypassions…FulfilmypurposeDistilUsethequestionsbelowtohelpyoubegintofindacausethat'srightforyou.
Skills/Strengths:Whichofthesuperskillsyouidentifiedwouldyouliketoshowcaseorwhichskillwasmissingthatyou'dliketobuildValues:Lookatyourvalues.
Whichcause(s)mightconnectwiththosevaluesPassions:PersonalBrandworkbook23Thinkaboutyourpassions.
Thinkaboutwhattypeofcausemightconnectwiththosepassions.
WhatorganizationsmayalignwiththosecausesGoals:WhatisyourgoalforaninternshiporthejobyouwouldliketohavewhenyougraduatePurpose:WhatmightmoveyoutowardyourinternalvisionforthefuturePersonalBrandworkbook24Refertothetwoexamplesbelow:Example1Example2Skills/strengths:Relationship-building,collaborationSkills/strengths:Managingpeople,teaching,coachingValues:Respect,excellence,discipline,caringforothers,generosityValues:Teamwork,winning,competition,optimism,growthPassions:Animals(pets)Passions:Sports,entrepreneurshipGoals:Idealfirstjoboutofschool:workingwithahealthcareorganization,workingondevelopingtherapiesthathelppeopleGoals:Firstinternship:workingforaconsultingfirmthathashightechstart-upsasclients,orworkingforastart-upPurpose:ToleadanationalinitiativethatinfluencestheprovisionofalternativehealthcareservicestounderservedanddisadvantagedpeoplePurpose:Tolaunchasuccessfulbusinessthatemploysmyloveofsportsandleveragesmytechnicalexpertiseforonlinedeliveryandengagement;TodeliverteamandleadershiptrainingservicesbasedonsportstheoryPotentialorganizations:localnon-profitveterinaryclinic,dogrescueorganisation,non-profitclinicforthehomelessPotentialorganizations:Schoolextracurricularsportsprograms,localsmallbusinessassociations,etc.
Potentialroles:Welcomereception,greetingclients,workingaspartofateamtomakeanimalissuesvisible,workingacrossorganizationsgettingthemtocollaboratePotentialroles:Startingasportsorganizationatschool,teachingandcoachingstudentsondifferentprojects,managingasmallprojectforanentrepreneurialorganizationValidateNowit'stimetoactforimpact.
Committoatleastoneactionbelowtogetyoustartedonyourroadtogiving.
Checkwebsitesandphoneortabletapplicationsforopportunitiesbasedoninterests,causes,needs,skillsandlocationsthatareinalignmentwithyourvalues,purpose,passions,potentialrolesandgoalsoutlinedpreviously.
Callorvisittheorganizationsthatsoundlikethebestfit.
Volunteerforaday,aproject,oraweektogiftyourserviceandtestthefitwiththevolunteeropportunity.
Evenifitturnsoutnottobethebestfitforyou,bothyouandthosereceivingyourservicewillhavebenefittedanditwillgetyouonestepclosertoclarifyingwhatyouwanttodo.
Checkyourstateandcitywebsiteforadditionalopportunitiesinyourarea.
Manylargeemployershavevolunteerprogramsthatcanalsolinkyoutoopportunitiesthatwillbeafitforyourinterests.
Dosomehomeworkonanemployeryou'dliketoworkforandseeiftheyhavevolunteeropportunitiesthatyoucanjoin.
YourPersonalBrandEliminateyourZzzFactorPersonalBrandworkbook26Beakeeper,notasleeperPersonalbrandingisaboutstandingoutwhilebeingyourself—yourbestself.
Youneedtostepuptostandout.
Let'sinvestigatethewaystohelpyoubeakeeper,notasleeper.
ProfessionalpresenceHowwillyoutellyourstoryWhatimpactwillyourpresencemakebeforeyouevensayawordHowwillyoumakesurethatyou'rememorableHowwillyouremainyourselfwhileputtingyourbestfootforwardHowwillyoupreparetopursuetheopportunitiesthatalignwithyourroadmapWhatwillyoudotocreateanetworkthatwillopenthosedoorstoallowyoutopowerfullyintroduceyourselfandstandoutduringaninterviewTellingyourstorygoesbeyondwhatyousay.
Whatyoudosaysalotaboutyouaswell.
Remember,firstimpressionslast.
Don'tletsomethingassmallasprofessionalattireorbodylanguageblockallyourroadsbeforeyou'veevensaidaword.
PersonalBrandworkbook27DocumentProfessionalpresence—self-reflectionprofileLet'sassesswhereyouarerightnow.
Chooseyourresponse.
Thereisnorightorwronganswer.
Howcomfortableareyouwith…(1:Notatall5:Very)Beingyourselfinallsituations12345Easilyandopenlyexpressingyourideas/opinionsinagroupconversation12345Knowinghowtodressappropriatelyforeachsettingandeventyouattend12345Speakingbeforeagroupofpeople12345Makingeyecontactwithpeopleyouhavejustmet12345Introducingpeopleinformalsettings12345Startingconversationswithpeopleyoudon'tknowwell12345Disagreeingwithsomeoneelseinawaythatdoesn'tcauseconflictorangst12345Apologizingwhenyou'rewrongsothattheotherpersonacceptsit12345Acceptingresponsibilitywhenyoureffortsfallshort12345Howconsistentareyouat…(1:Notatall5:Very)Followingupanddeliveringonpromises12345Beingpromptforappointments,deadlines,duedates,class,dinner,meetings12345Doingwhatyousayyouwilldo,whenyousayyouwilldoit,atthequalitytowhichyoucommit12345Keepingtrackofdetails,calendareventsandcommitments12345Keepingconfidences12345Notrepeating,encouragingorengagingingossip12345Conveyingpositivityinyourinteractions12345Enteringaroomwithconfidence12345PersonalBrandworkbook28Howconsistentareyouat…(1:Never5:Allthetime)Prepareyourthoughtsinadvanceofadiscussion12345Practicehowyouwillarticulateyourthoughts12345Writeyourgoals12345Evaluateyourgoals12345Seekoutamentororcoachasasoundingboard12345Beawareofyourbodylanguage12345Doyou…(1:Notatall5:Absolutely)Haveanemailaddressthatprojectsaprofessionalimage12345Re-reademailbeforeyouhit"send"12345HaveaFacebookpagethatyouwouldshowtoyourprospectiveemployer,clergyorparents12345Haveavoicemailgreetingthatconveysyourbestself12345Takenoteswhenmakingcommitments,listeninginmeetingsorgatheringdetails12345Haveagreathandshake12345Haveaprofessionalandmemorableself-introduction12345Focusonyourgroomingandprofessionalappearance12345PersonalBrandworkbook29DistilHighlightareasforimprovementandfocusonnecessarychanges.
Selecttwoitemsthataremostinneedofimprovementandthatyoubelievewillhavethemostimpactonyourlifeandopportunities.
Writethemincolumnoneofthetablebelow.
Nexttothem,writeadescriptionofhoweachwillbedifferentwhenyouhavemasteredthem.
Nexttothat,writethreepracticeopportunitieswhereyouwillusethesethroughoutthenextmonth.
ImprovementitemDescriptionofdesiredoutcome3Practiceopportunities1.
2.
3.
Validate:30daysresult1.
2.
3.
Validate:30daysresultValidateSeekfeedbackfromyourfeedback/accountabilitypartners(friendsoratrustedmentor)asyoumakeyourchanges.
Asktwopeoplewithwhomyouinteracttobeyourfeedback/accountabilitypartners.
Shareyourtwokeygoalareasandwhatyouintendtodo.
Askthemtogiveyoufeedbackthroughoutthemonthand/orattheendofthemonthonwhattheyhaveobserved.
Writeyour30dayresultsinthetableabove.
HowdiditfeelDidyouachieveitIfyouneedtodevelopfurther,whathelpwillyouseekFromwhomBywhenRepeatthisactivityonthoseitemsyoudeemimportant.
Thisprocesscanhelpyouachieveyourgoalsthroughoutyourcareer.
PersonalBrandworkbook30BoostyourinterviewSuccessfulinterviewingisbuiltoneffectivestorytelling.
Youmustclearlyexpressyourstorysothattheinterviewercanexperiencetheessenceofwhoyouareandrememberyourexceptionalpromiseofvalue.
Whenyoutellyourstory,yourevealyourstrengths,values,passionsinawaythatkeepsyourinterviewer'sinterest.
Storytellingisoneofthemostpowerfulwaystoengageothersandhelpthemrememberwhatyouhavetoldthem.
DocumentPrepareforyourinterviewItislikelythatineveryinterviewyouwillbeaskedtwokindsofquestions:fact-basedandbehaviour-based(seeexamplesbelow).
It'simportanttobearticulateandtoconveytotheinterviewerthatyouhavebeenintrospectiveandhaveadequatelypreparedforyourconversation.
Considerhowyouwillgivewinninganswerstointerviewquestions.
Usethefourfollowingquestionstothinkthroughanddocumenthowyou'llillustrateyourstory.
Thesearethetypesofquestionsyouwilllikelybeasked.
Fact-basedinterviewquestions:Whatdoyouknowabout[potentialemployer]andwhyhaveyouchosentointerviewwithusWhatisatypicalweekforyouWhatdoyoudooutsideofschoolBehaviour-basedinterviewquestions:CanyougivemeanexampleofsomethingyouhavedonethatmotivatedorbuiltenthusiasminothersDescribeatimewhenyourresultsonaprojectortaskwerenotuptoyourprofessor'sorsupervisor'sexpectations.
WhathappenedWhatactiondidyoutakePersonalBrandworkbook31DistilCheckeachanswertoseeifitrepresentsyourstrengths,values,passionsandpurpose.
ValidateConsidersettingupapracticesessionwithfriends,familyormentorstogiveyoutheopportunitytogetusedtoansweringthesequestionsandothersimilarquestions.
Askforfeedbackonhowwellyourstoriesgiveinsightintowhoyouare.
Tip1:FirstimpressionsmatterYourinterviewstartswhenyouwalkinthedoor.
Don'tletlittlethingslikeattireorbodylanguagesinkyourshipbeforeyouevenopenyourmouth.
Tip2:StorytellingworksDon'tregurgitatefactsthatareonyourresume.
Usethepowerofpersonalstoriestoconveytheessenceofwhoyouareandwhat'simportanttoyou.
It'seasiertobeenthusiasticwhenyou'retellingastoryversusjustrestatingfacts.
Tip3:EndwithanimpactMakesureyou'reauthenticandmemorable.
PersonalBrandworkbook32NetworkingnitrogenStrongbrandshavesolidprofessionalnetworks.
Yourabilitytosuccessfullynetworkiscriticaltoachievingyourgoals.
Regardlessoftalent,eachofusencounterssituationswherewe'refacedwithchallengesthatrequirethehelpandcollaborationofothers.
Byunderstandinghowtopresentyourselfinapositivelight,findingcommongroundandidentifyingopportunitiestofollow-up,you'llhavethetoolstocultivatemutuallybeneficialrelationshipswithpeoplewhoarewillingtohelpyouaccelerateyourabilitytoreachyourgoals.
Apowerfulintroductionisanimportanttoolinyourarsenalwhenmeetingpeople.
It'scriticaltomakingapositiveimpression,gainingopportunities,andtakingadvantageofnetworkingopportunitieswhentheyappear.
Yourintroduction,orelevatorpitch,togetherwithyourbodylanguageanddemeanour,formthebasisforafirstimpression.
Makesureyourfirstimpressionismemorableandauthentic.
Itwillgoalongwayinbuildingyourbrand.
DocumentKeypointstoincludeinmyelevatorpitchare:SomeconversationstartersImightuseare:Topicsforcomfortablesmalltalkformeare:PersonalBrandworkbook33DistilUseyourrepliesfromthepreviouspagetoformulateanelevatorpitchthatconveystheessenceofwhoyouare.
Anexampleisincludedbelow.
Noticehowitincludesone'svalues,passionsandpurpose,creatingauniquepromiseofvalue.
'MyloveofreadingandmypassionforworkingwithyoungpeoplehasinspiredmetotutorunderprivilegedstudentsandseekadegreeinelementaryeducationsoIcancontinuehelpingothersimprovetheirliteracyandopendoorstoabetterlife.
'WhatvalueisengagedWhatisdrivingyou(yourpassions)Towardwhattarget(forwhom)Whatdoyouwanttoprovideandwhy(yourpurposeandimpact)Usethespacebelowtodraftyourelevatorpitch.
ValidateAgreatelevatorpitchis:BriefEasytounderstandCompellingRelevantDifferentiatedAuthenticLookatyourelevatorpitchaboveandvalidateifitmeetsthesecriteria.
Makeadjustmentsasnecessary.
PersonalBrandworkbook34Networkingdo'sanddon'tsNetworkingdo'sNetworkingdon'tsBeforetheevent,focusongettinguptospeedontheindividualsandtheirindustryorgroup.
Findoutwhoisgoingandcomeupwithsomeconversationstarters.
GotoanetworkingeventwithoutanypreparationSpeakyournameclearly(firstandlast).
Mumbleorjustintroduceyourselfbyfirstnameornicknameonly.
Maintaingoodpostureandeyecontactandsmilewhenintroducingyourself.
Useafirmhandshake.
Makeeyecontactwithjustonepersoninagrouporcontinuelookingallovertheplaceforthenextgrouptojumpto.
Makepersonalconnectionsabouthobbies,interests,etc.
Usejargon,slangorventureintoinappropriatetopics,gossip,orsimilar.
Approachpeoplewhoyoudon'tknowandengage(especiallythosewhoarebythemselves).
Betheonewhoinitiates.
Beawallflowerandwaitpeopletocometoyou.
Bereadywithyourelevatorpitch/valueproposition.
Short,crisp,authenticandconversationalanswerstoquestionslike,"Whatdoyoudo"shouldrolloffyourtongueeasilyandshouldbememorable.
Rambleorgiveacondensedversionofyourresume.
Seekoutgoodopportunitiesfornetworking,bothplannedandspontaneous.
Forgetaboutnetworkingsinceyou'rebusy.
Strengthenyourprofessionalismbypolishingyouronlinesocialidentity.
YourPersonalBrandReady,set,ShowPersonalBrandworkbook36LeapoffthepageCareermarketingtoolsthatwillmakeyouskyrocketIt'stimetotakewhatyou'velearnedaboutyourselfandputitalltogetherinabrandedbio.
Yourbrandedbioisavaluabletoolyoucanusetocommunicateyouruniquepromiseofvaluetopeoplewhoaremakingdecisionsaboutyou—inboththerealandvirtualworld.
You'veprobablyspentsometimeonyourresume—andthat'sgreat.
It'sanimportantcareermarketingtoolthatwillhelpyoulandaninternshiporyourfirstjobafterschool.
Yourbrandedbioisjustasimportant.
Whileyourresumeisachronologicallistofcredentialsandaccomplishments,yourbrandedbioisanotherdepictionofwhoyouare.
Itenhancesyouronlinebrandwhenyouuseittocompleteyoursocialmediaprofilesoraccompanyanarticleorblogyouhavewritten.
Incraftingyourbrandedbio,conveyyouruniquepromiseofvalueinawaythatgetsotherstowanttoknowyou.
CharismaticcoverlettersYourcoverlettercreatesafirstimpressiononpaperandisawaytoconnectwiththereaderandearnyoutherighttohaveyourresumereviewed.
ResumesthatresonateYourbrandedresumecreatesanaccuratepictureofyourgoals,purpose,strengths,skills,experiencesandpassionsastheyrelatetotheroleyouseek—infactual,rationalandemotionalterminology.
BrandedbiosYourbrandedbioistheauthenticrepresentationofwhoyouareasapersonandhowothersperceiveyouwhentheyinteractwithyou.
Ithighlightsnotonlyyourpertinentstrengths,passions,goalsandpurposebutdescribesthebenefitsandexperiencesotherscanexpectasaresultofknowingandworkingwithyou.
GivingthanksAthoughtfulshowofgratitude,especiallyintheformofahandwrittennote,acknowledgestheopportunityyouhavebeengrantedbyanotherpersonwhowaswillingtodedicatetimeandattentiontohearingaboutyouraspirations.
Itisanopportunitytomemorializespecificsofyourinteractionandcementtheimpressionofyouruniquepromiseofvalue.
Together,allfourofthesebrandedtoolsprovidethebasisofyourbrandonpaper.
Theybegintocreateanimpressionbeforeyouevenwalkinthedoor.
Fornow,we'regoingtofocusonyourbrandedbio.
PersonalBrandworkbook37YourbrandedbioHere'sabeforeandafterexampleofafictionalizedstudent'sbio:AnnaNovakBeforeAnnaNovakismajoringinmarketingatMoscowStateUniversity.
Shehasalsotakenseveralartrelatedcoursesandisinterestedinacareerinmarketingandadvertising.
ShecompletedaninternshipatBestInteractiveCreativeAgencywheresheworkedonsocialmediacampaignsforhealthcareclients.
Insecondaryschool,shewastheclasspresidentandwasactiveinorganisingartsprograms.
After:elementsforAnna'sbrandedbioInherbrandedbio,Annaincorporatedwhatshelearnedaboutherselffromthepersonalbrandactivities.
Herewereherresponses:Skills/superpowers:Projectmanagement,creativity,relationshipsValues:Collaboration,adventure,curiosity,teamwork,makingadifferencePassions:Drawing,creativewriting,snowboardingSocialcause/role:Creativesideofmarketing,projectleadership,contributingtotheCampusAdvertisingsocietyBrandedbioMajoringinmarketingatMoscowStateUniversity,AnnaNovakisamarketingenthusiastandanaccomplishedartistandwriter.
Inadditiontotakingeverymarketingcourseoffered,shecompletedsixcoursesintheartsoverthepastthreeyears.
Afterhersecondyearattheuniversity,sheinternedatBestInteractiveCreativeAgencywheresheappliedhercreativityandprojectmanagementexpertisetobuildsocialmediacampaignsforhealthcareclients.
Insecondaryschool,Annawastheclasspresident.
Sheusedhercollaborationandrelationship-buildingskillsanddesiretomakeadifferencetojoinforceswithotherlocalsecondaryschoolstudentcouncilstoorganisecommonlocalartsprograms.
Atrueadventurerandavidathlete,Annaspendsherwinterbreaksperfectinghersnowboardingtechnique.
PersonalBrandworkbook38FollowthethreestepsbelowtoturnyourcurrentbiointoabrandedbioDocumentFindyourmostcurrentbio.
YoucanuseyourLinkedInsummaryorothersocialnetworkingprofileasthe"before"versionofyourbioifyoudon'thaveone.
Ifyoudon'thaveanyofthese,writeaparagraphaboutyouraccomplishments.
DistilIncorporatewhatyoulearnedaboutyourbrandTakealookatwhatyouhavelearnedaboutyourselfinalltheprecedingactivities.
Thendistilitbyidentifyingthestrengths,motivatedskills,passions,purposeandvaluesthataremostimportanttoyou.
(Thinkaboutthingsthatmakeyourelevant,differentiatedandcompelling.
)Edityourcurrentbiotoincludethosebrandedelements.
Useexamplestobackupwhatyousaymakeyouexceptional.
Remember,you'retellingastory—onethatwillcaptivateitsreaders.
Edityourbrandedbiointhespaceprovided.
PersonalBrandworkbook39ValidateTakealookatyourbioandmakesureitis:….
Relevant….
Easytounderstand….
Compelling….
Memorable….
Differentiated….
AuthenticOnceyouhaverefinedyourbio,testitoutwithfriends,peers,professors,mentors,etc.
togettheiropinionsandmakeanyfurtheredits.
Now,withyourfinalversion,youcan:Postittosocialnetworkingsitestoincreaseyouronlinebrand—thiswillhelpincreasevolumeandrelevanceofyouronlinecontentUseitwhenapplyingforinternships,volunteerrolesandjobsPostitinaplacewhereyoucanreaditregularlyasareminderofwhoyouareandwhatmakesyouexceptionalRemembertoupdateyourbioeachtimeyoucompletesomethingnew.
Forexample,youcanincorporateyourcontributionstothesocialcauseyouidentifiedaspartofyourwhYfactor.
PersonalBrandworkbook40YourbrandinbitsandpiecesBuildingyoursocialmediatoolkitChancesareyouarealreadyusingsocialmediainavarietyofways.
Thelightningspeedwithwhichtheinternethaschangedthewaywecommunicatehascreatedvastadvantagesaswellassomeconsiderabledrawbackswhenitcomestomaintainingapositiveandconsistentpersonalbrand.
SocialmediatoolslikeFacebook,Twitter,LinkedInandYouTubecanhelpyouexpressyourbrandtoamuchlargeraudience.
Youwantpeopletoseetherealyouinthevirtualworld.
But,aretheyalwaysseeingyourbestselfItdepends.
Thevirtualworld,justlikethephysicalworld,canjudgeyoubythecompanyyoukeep.
Evenworse,thevirtualworldneverforgets.
Itisimportanttorememberthatwhatyouputontheinternetiscapturedthereforposterity.
Notonlycanyourcurrentnetworkaccessthismaterial,socanyourfuturecontacts,employersandnetworkinfluencers.
Atlightningspeedyoucanpositivelyornegativelyimpactyourbrand.
Let'smakesureyou'reusingthosesuperpowersforgood.
Inthisactivity,we'llhelpyouanalyseyouronlinereputationandmakeaplantoalignitwithyourreal-worldbrand.
ClickthelinkbelowtousetheOnlineIDCalculator.
Thistoolwillhelpyouseehowyourbrandcurrentlyshowsup.
DocumentWhatdoesGooglesayaboutyouUsetheOnlineIDCalculatortounderstandhowyourbrandshowsupontheweb.
Aftersearchingforyourselfontheinternetandansweringaseriesofquestions,you'llreceiveyourresultsalongwithadviceforenhancingyourvirtualvisibility.
AfteryouhaveusedtheOnlineIDCalculator,documentyourplansforenhancingyourvirtualbrand.
JumptotheOnlineIDCalculatorPersonalBrandworkbook41DistilFirst,assignaprioritytotheworkyouwanttodotoimproveineachofthemeasuresofonlineID:1=veryimportant;2=somewhatimportant;3=lessimportant.
Inthetablebelow,giveeachofthefivemeasuresapriority:MeasurePriorityActionVolumeRelevancePurityDiversityValidationSelectoneortwoofthehighestpriorityitemsonyourlistanddocumenttherelatedactionplantoimproveinthisarea.
Makesuretorefertothesupplementalvideosoneachofthesevirtualvisibilityareas.
ValidateTheactionsIwilltaketoimprovemyvirtualvisibilityandonlinepresenceare:…UpdatemyLinkedInsummary…UpdatemyFacebookpage…Updatemybrandedbioonmyblog,vlogorwebsite…Create/updatemyYouTubechannelprofile…Create/updatemyGoogleprofile…Createashortversionofmybrandedbiotoincludeinjobapplications,etc.
…Createapersonalportal(e.
g.
,aboutme,flavors.
me,etc.
)andincludemybrandedbio…Updatemy160-characterTwitterprofile…Createaversionofmybrandedbiofortheaboutmesectionofacoverletter…UseittocreateabrandedvideobioandpostittoYouTubeandothervideosharingsitesPersonalBrandworkbook42Personalbrandingisnotaone-timeeventJustlikeyou,yourpersonalbrandiseverevolving.
Theprocessyouhaveusedtodocument,distilandvalidateyourpersonalbrandisonethatyoucanrepeatasmanytimesasyouwouldlikeoveralifetime.
Itisaprovenprocesstohelpyoumakegreatchoicesateveryjunctureinyourlife.
Thequestionsyouhaveansweredinthisprocessareofparamountimportance,whetheryouareattendingcollegeormakingkeycareerorlifedecisions.
Thesearethequestionsthatwillenableyoutofulfilalifefilledwithengagementandenthusiasmderivedfromlivinginalignmentwithvalues,passions,strengthsandskillsthatfulfilyourpurpose.
Asyougainexperienceandgrow,yourskillsandinterestswillevolveandgrowwithyou.
Intime,youmaywanttorevisitthisprocess/workbookandperformtheexercisesagaintoidentifyyourstrengthsandareasfordevelopment,andtohelpdriveyourpersonalbrandplan.
Itmightevenbefunforyoutorevisititwhenyour10-yearcollegereunionrollsaround.
Wehopeithashelpedyoutoidentifywhoyouareandwhatmakesyoustandoutandgivesyouclarityaboutwhereyouwouldliketotakeyourcareerandlife.
Andwehopeyourbrandedbioandotherbrand-buildingmaterialsyoudevelopedaspartofthisexperiencehelppositionyouforcareersuccess.
Wewishyouallthebestinyourstudiesandyourcareer.