Treejpboy

ForImmediateReleaseRevivaloftheHitGirlsToyLine,Koeda-chan,withaNewDesign!
!
GirlsBrand"Koeda-chanNoKiNoO-uchi"SeriesNewLaunch!
NewFairyWorldTheme!
CollaborationswithPUFFYandMorinaga'sFamousKoedaSnackTokyo,Japan,June1,2011:TOMYCompany,Ltd.
(President,KantaroTomiyama),announcesthere-launchofitsoriginalgirlsmini-dollbrand,Koeda-chan1,withanewdesignandconcept.
Thecenterpieceitemofthere-launchedlineupwillbethecharacter'sfamiliartreehouse,Koeda-chanNoKiNoO-uchi2(SRPJPY6,090,incl.
5%salestax).
Otherproductswillincludeindividualmini-figures,furnitureaccessorysets,etc.
withaninitialreleaseof12itemsgoingonsaleJuly28,wherevertoysaresoldnationwide.
Inaddition,TOMYintendstointroduceavarietyoflicensedproductsandcontentbasedontheKoeda-chanbrand.
Koeda-chanwasfirstlaunchedin1977alongwiththeproductwhichhasbecomethehallmarkofthebrand,Koeda-chanToKiNoO-uchi.
Thebrandhassinceseenseveralrenewalsanddormantperiodsbutthenaturethemeandtheunique,cutedesignanduniverse,thepopulartreehouseandgimmicksandpopularcharactershavebeenlovedbytwogenerationsofyounggirlsagethreetosix.
Forthisrevival,thenaturethemewillremain,butthebrandwillbefurtherstrengthenedthroughthefollowing:1.
ThecharactersoftheKoeda-chanworldhavebeenre-designedbyfamedTatsunokoProductionsdesigner,SuzukaYoshidaandincludemanynewcharactersincludingnewfamilymembersandfriends.
2.
TheKoeda-chanuniverseisnowa"worldoflittlefairies"filledwithmanyregionstoexploresuchasthe"LandofTrees"whereKoeda-chanlivesand"SkyCity,""SweetsCity,"etc.
Withmanythemestoworkwith,therewillbemanyexcitingandimaginativecharactersandstories.
ThenewKoeda-chanNoKiNoO-uchitreehouseisa30cmtalldollhousewithmanyfungimmicks.
Itstartsoutasasimpletree,butwiththepressofaswitchatthebaseofthetreetrunk,thegreencanopyofthetreeopensupautomatically,transformingthetreeintoathree-storytreehousewithanelevatorgoingupthroughthetrunk.
Withtheturnofaknobontop,theelevatorgoesupordown,carryingpassengersfromthefirsttothesecondfloor.
Therearealsootherplayfeaturessuchasaswing,aladderandaslide.
TOMYalsowillofferawidevarietyofadditionalproductssuchascharactermini-dolls,furnituresetsandaccessories,creatingafascinatingKoeda-chanworldwhichwillbefunforbothplayandforcollection.
1InJapanesethewordkoedameans"littlebranch"andthesuffix"chan"isatitleofendearmentoftenaddedtolittlegirls'names,thusKoeda-chanmightberoughlytranslatedas"LittleBranchGirl.
"However,thebrandhasbeensoldinternationallyunderthename,Treena.
2Koeda-chanNoKiNoO-uchimeans"Koeda'sTreeHouse.
"ASelectionofKoeda-chanProductsOnsaleJuly28,2011GirlRockDuo,PUFFY,Become"SingingFairies"Thesuperstarpop/rockduoAmiOnukiandYumiYoshimura,whoareknowncollectivelyasPUFFY3,areself-proclaimed"hugefans"ofKoeda-chan.
Theduoiscelebratingits15thanniversarythisyear,butalsohasanothermilestonetocelebrate:ThetwowillalsogettheirowncharactersintheworldofKoeda-chan!
Theyarealreadyfamousfortheirmusic,fashion,andentertainingperformancesbothinJapanandinternationallyandtheyarealsosymbolicofJapan'skawai(cute)culture.
Nowtheygetachancetoexpandtheirpresencebybecomingthe"singingfairies""Ami-chan"and"Yumi-chan"intheimaginaryworldofKoeda-chan!
Theyevencontributedtheirownideastothedesignoftheircharacters,whichhaveAmi-chaninthemotifofarabbitwhileYumi-chanhasacatmotif.
Theyplantousethesekawaicharactersaspartoftheirupcomingconcertperformancesaswell!
Inthefallofthisyear,mini-dollcharactersAmi-chanandYumi-chanwillbelaunchedaspartoftheKoeda-chanNoKiNoUchiseries,allowinglittlegirlstoplaywiththe"singingfairy"charactersalongwithKoeda-chanandherotherfriends.
Morinaga'sKoedaGetsitsOwn"ChocolateFairy"Snackgiant,MorinagaCompany'slong-sellingtwig-shapedsnack,Koeda,notonlybearsthesamenameasKoeda-chan,butwillnowgetitsowncharacterinthetoyseries.
Thesnackbrand,whichfeatureschocolate,almondandcrispypuffs,celebratesits40thanniversaryin2011(sixyearsolderthanKoeda-chan),istheinspirationfora"chocolatefairy"characternamedKoeda-kun4withaheadintheshapeofanalmondandclothesdecoratedwith"puff"likepolkadots.
Koeda-chanandKoeda-kunwillappeartogetherinvariouspromotionalcampaigns.
NewKoeda-chanChildren'sBooksfromPublisher,IwasakiShotenIwasakiShoten(President,JojiKuroda)willpublishanewseriesofKoeda-chanchildren'sbooksstartingwithKoeda-chanStoryBookSeries1,Koeda-chanNo.
1:KiNoO-uchiToKirakiraPinku.
ItwillbewrittenbyMachikoFujiandillustratedbySuzukaYoshida(SRPJPY945,incl.
5%salestax),whichwillgoonsaleinJune2011.
Thebookswillfeaturenaturethemesandsweet,funstoriesalongwithlovelyillustrationswhichwillmakethemajoyforparentstoreadalongwiththeirchildren.
3PUFFYisusesthename"PuffyAmiYumi"internationally.
4Similarto"chan,"thesuffix"kun"isatitleofendearmentoftenaddedtolittleboys'names,thusKoeda-kunmightberoughlytranslatedas"LittleBranchBoy.
"PUFFY,asfairiesYumi-chan(left)andAmi-chan(right)intheworldofKoeda-chan.
PUFFY"IlovedKoeda-chanasachildandnow,somanyyearslatermydreamofdreamofbeingherfriendhascometrue.
"-YumiKoeda-chan(left)andKoeda-kun(right)SonyMusicArtistsInc.
AllRightsReservedProfileofDesigner,SuzukaYoshidaCharacterDesigner;Eldestdaughterof,TatsunokoProductionsfounder,TatsuoYoshida;StartedworkingintheplanningofnewanimeatTatsunokowhilestillinhighschool;BesidesTatsunokowork,shehasdesignedmascotcharactersfornumerouscompanies,musicians,celebrities,etc.
;Perhapsmostfamousforhercharacters,AkubiGirlandMachGirl.
ProductSummaryProductName:Koeda-chanNoKiNoO-uchiSRP:JPY6,090(Incl.
5%salestax.
JPY5,800excludingtax)DateonSaleinJapan:July28,2011ProductContents:TreeHousewithslide,swing,ladderandconnectingparts,1Stickersheet,onepamphlet.
(Mini-dollsandfurniturenotincluded)Dimensions(mm):TreeHouse(closed):W265xH238xD230TreeHouse(open):W381xH310xD240Weight:Approx.
1,320g(includingallproductcontents)Batteries:NobatteriesrequiredSalesChannels:Toyanddepartmentstores,massretailers,etc.
CopyrightsTOMY/DesignedbySuzukaYoshidaFirstYearSalesTarget:100,000unitsForPressInquiriesContact:TomyCompany,Ltd.
PublicRelationsDivisionTel:03-5654-1280Fax:03-5654-1380ForConsumerInquiriesContact:TomyCustomerService(Japaneseonly)Tel:03-5650-1031orVisitOurWebsite:www.
takaratomy.
co.
jpASelectionofKoeda-chanProductsNote:TreeHouse,Mini-dolls,furnitureandaccessoriesareeachsoldseparatelyThenewcharacterdesignofKoeda-chanbySuzukaYoshidaSuzukaYoshidaKoeda-chanNoKiNoO-uchiSeriesDescriptionofProductsFortheinitialreleaseofKoeda-chanNoKiNoO-uchiseriesofproducts,therewillbetwotreehouseversions.
Therewillalsobeaselectionofmini-dollfiguresincludingKoeda-chan,aKoeda-chanfamilyandfourother"friends.
"OtherfurnitureandaccessorieswillbesoldaswellasaplaymatwhichfeaturestheKoeda-chanworld.
Theproductsareaimedatgirlsages3-6andwillgoonsaleonJuly28,2011.
Thewidevarietyofproductsfromtreehousetodollsandaccessorieswillallowanexpandingworldofplayaswellasmakeforfuncollection.
TreeHouseProducts(TwoItems)Item(SRP,incl.
5%salestax;DateonSale):Koeda-chanNoKiNoO-uchi(JPY6,090;July28,2011)Description:A30cmtalltreehouse/dollhousewithmanyfungimmicks.
Withthepressofaswitchitexpandsfromaseeminglysimpletreeintoathree-storytreehousewithanelevatorgoingupthroughthetrunk.
Withtheturnofaknobtheelevatorgoesupordown,carryingpassengersfromthefirsttothesecondfloor.
Otherplayfeaturesincludeaswing,ladderandslide.
Avarietyofcharactermini-dolls,furnituresetsandaccessoriesaresoldseparately.
ProductContents:TreeHouse,slide,swing,ladderandconnectingparts.
1stickersheet,onepamphlet.
(Mini-dollsandfurnituresoldseparately)Dimensions(mm):TreeHouse(closed):W265xH238xD230TreeHouse(open):W381xH310xD240Image(s):Item(SRP,incl.
5%salestax;DateonSale):Koeda-chanNoKinokoNoResutoran(Koeda-chan'sMushroomRestaurant)(JPY3,675;July28,2011)Description:Arestaurantintheshapeofamushroom.
Ithasfourmaingimmicks:1.
Pullthemainleverandthemushroomopenstorevealarestaurant.
2.
Putthefoodintheovenandpulltheleverandasthefood"cooks"(thefoodisautomaticallyflippedshowinga"cooked"side)itiscarriedautomaticallyuptothetableonthe2ndfloor.
3.
Movingtheleveralsoringsthe"food'sdone"bell.
4.
Pressaleveronthedrinkbarandadrinkcomesoutautomatically.
ProductContents:MushroomRestaurant(mainunit),Furnitureandaccessoriesx23pieces,including2tables,4chairs,3dishes,ladder,sign,floorsign,weathervane,rope,basket,drinkbar,3cookingaccessories,4juiceaccessories,1stickersheet.
Note:Mini-dollsnotincluded.
Dimensions(mm):MushroomRestaurant(mainunit,open):W220xH180xD180Image(s):Koeda-chanNoKiNoO-uchi(onlyTreeHouseshown)Koeda-chanNoKiNoO-uchiwithfullsetandseparatelysolditemsshownMushroomRestaurantwithfullsetandsomeseparatelysolditemsKoeda-chanNoKinokoNoResutoran(onlymainunitshown)Mini-DollCharacterFigures(6Products)Item(SRP,incl.
5%salestax;DateonSale):Koeda-chanNoNakayoshiFamily(Koeda-chan'sHappyFamily)(JPY1,575;July28,2011)Description:Familymini-dollset:Father,Mother,Brother&SisterTwinsProductContents:4mini-dollsandpamphletDimensions(mm):FatherandMother:W30xH53xD28.
5Brother&SisterTwins:W41xH42.
5xD29.
5Image(s):Item(SRP,incl.
5%salestax;DateonSale):Koeda-chanNoKasanaruO-uchi5,Ringo-chanNoKasanaruO-uch,Kino-chanNoKasanaruO-uch,Ageha-chanNoKasanaruO-uch,Yotsuba-kunNoKasanaruO-uch;(JPY504;July28,2011)Description:Mini-dollcharactersandmini-houseset.
Mini-housesconnecthorizontallyandvertically.
ProductContents:Mini-doll,mini-houseandpamphletDimensions(mm):LargestMini-doll(Yotsuba-kun):W38xH58xD30Mini-house:W65xH75xD40Image(s):5KasanaruO-uchimeans"stackinghouse"andthefourfriends'nameshavemeaningsasfollows:Ringomeans"apple,"Kinomeans"mushroom,"Agehameans"swallowtailbutterfly"andYotsubameans"four-leafclover.
"Koeda-chanNoKasanaruO-uchiRingo-chanNoKasanaruO-uchiKino-chanNoKasanaruO-uchi,Ageha-chanNoKasanaruO-uchiYotsuba-kunNoKasanaruO-uchiImageofallconnectablemini-housestogetherFurnitureandAccessories(3items)Item(SRP,incl.
5%salestax;DateonSale):Koeda-chanNoKaguSet:Koeda-chanNoMyRoom(Koeda-chan'sFurnitureSet:Koeda-chan'sBedroom)(JPY892;July28,2011)Description:Cherrymotif7-piecebedroomsetforlotsoffunpretendingtoplayinKoeda-chan'sbedroom!
Theheart-shapedringfitsanactualchild'sfinger.
ProductContents:Bed,dresser,desk,chair,standinglamp,TV,heartshapedring,stickers,instructions.
Image(s):Item(SRP,incl.
5%salestax;DateonSale):Koeda-chanNoKaguSet:KinokoNoKitchenDining(Koeda-chan'sFurnitureSet:MushroomKitchen)(JPY892;July28,2011)Description:Mushroommotif7-piecekitchensetforlotsoffunpretendingtocook!
ProductContents:Stove,fridge,sink,table,2chairs,frypan,fourdishes,stickers,instructions.
Image(s):Item(SRP,incl.
5%salestax;DateonSale):Koeda-chanNoKaguSet:RingoNoBathroom(Koeda-chan'sFurnitureSet:Ringo'sBathroom)(JPY892;July28,2011)Description:Applemotif7-piecebathroomsetforlotsoffunpretendingtobatheandcleanup!
ProductContents:Bathtub,toilet,sink,vacuumcleaner,laundryrack,hangingclothesx2,stickers,instructions.
Image(s):PlayMat(1item)Item(SRP,incl.
5%salestax;DateonSale):Koeda-chanNoMidoriNoMoriNoChizu(Koeda-chan'sGreenForestMap)(JPY1,575;July28,2011Description:AplaymatperfectforplaytimewithalltheKoeda-chantoys.
Thedesignfeaturesawonderfullygreentown,perfectforwalkingaroundwithallthemini-dolls.
Ahundreddifferentsecretsarehiddeninthemapforhoursandhoursoffun!
ProductContents:1playmatDimensions(mm):W1100xD800Image(s):ForPressInquiriesContact:TomyCompany,Ltd.
PublicRelationsDivisionTel:03-5654-1280Fax:03-5654-1380ForConsumerInquiriesContact:TomyCustomerService(Japaneseonly)Tel:03-5650-1031orVisitOurWebsite:www.
takaratomy.
co.
jpKoeda-chanNoMidoriNoMoriNoChizu(Koeda-chan'sGreenForestMap)Theplaymatshownwithotherseparatelysolditems