教程canletgo

LeadingInIfyoulivelongenough,chancesarethatyouwillhavemanychangesinyourlife—therecouldbeachangeinyourjob,lifestyleoreducation.
Apositiveoutlookandwillingnesstoacceptchangeswillnodoubthelpyouadjustwellandknow"thebestisyettocome".
CareerDevelopmentUnitLeadingInandExploringtheTopic新视野英语教程(第二版)·读写教程4ExploringtheTopicIntheworldtoday,therearesomanykindsofjobs,andthesejobsareverydifferentfromthoseinthepast.
What'smore,thereappearsaninterestingtendency—manyofusaretakingadvantageofoursparetimetoattendvarietiesoftrainingclasses,toimproveourcom-putercompetency,tofurtherourforeignlanguageskills,ortodevelopourselvesotherwise.
Thistendencyhasalsoinvolvedmanymiddle-agedpeople.
Weshouldallgetourselvesfullyreadytoacceptchangesinourlife,ortofacethepressurefromsocialcompetition.
Pleasenoticethatthefollowingquestionsareopen-endedwithnorightorwronganswers.
Youshouldworkinpairsandaskeachotherthequestions,whilechecking(√)theanswersand/orprovidingyourownintheblanks.
1.
WhattypesofjobsdoyourfatherandyourmotherdoMyfather&motherMyclassmate'sfather&motherOfficeclerkOfficeclerkFactoryworkerFactoryworkerSalespersonSalespersonTeacherTeacher2.
Besidesbookknowledge,whatdoyouthinkisthemostimportantpracticalknowledgeforyourfuturecareerIthinkMyclassmatethinksLanguageabilityLanguageabilityComputerskillComputerskillHowtomakefriendsHowtomakefriendsHowtospeakinpublicHowtospeakinpublicHowtoprepareforajobinterviewHowtoprepareforajobinterviewUNIT1SECTIONAReadingThroughTextARoomfortheFuturePara1Attheageofforty-five,myusuallywell-orderedlifewasfilledwithchanges.
Para2Aftertwenty-twoyearsofworkingforamajorbank,adownsizingwaveresultedintheeliminationofoveronehundredjobs,minebeingoneofthem.
Para3Myoncesecurefuturenowseemedinsecure.
However,Iwasoneoftheluckyones.
Iwasnotasingleparent,nordependentsolelyonmyincome,butjustliketheotherex-bankers,Ihadbecomeadisposableemployee.
Para4Mybeliefhasalwaysbeen"changeisgood,changeisprogress",butwhenitaffectedmylife,Ihadtoreviseitto"acceptchangeandmakethemostofit".
Fromthebeginning,Ichosetolookatthisoccurrencenotasamisfortune,butasawelcomeopportunity.
Irefusedtobecomedepressedorbitter;instead,Ieagerlyanticipateddoingsomethingnewanddifferent.
Para5HavingapositiveattitudemadeallthedifferenceinthewayIperceivedthefuture.
First,Idecidedtoreturntocollegeandgraduate,acoupleofdecadeslaterthanIshouldhave.
Doingthisatmyagetookmorethanalittlecourage.
Notbeingagraduatehadneverheldmebackinmycareerwiththebank,butnowitwasapersonalgoalIlongedtoachieve.
Withalittlefearandalotofdetermination,Iregisteredforeveningclasses,andbecameanadultstudent.
Para6Oralpresentationswereoftenrequiredforoneclass.
IrememberthinkingthatifIhadknownthisbeforehand,Iwouldhavetakensomethingelsetoachievemyrequiredcredits.
Bynature,Iam新视野英语教程(第二版)·读写教程4aratherreservedindividual,andspeakinginfrontofpeopleterrifiedme.
AsIstoodinfrontoftheotheradultswithwhomIsharedacommongoal,mykneeswerevisiblyknocking,andmyheartbeatalmostaudible.
Somehow,Ifoundmyvoiceandmademypresentationwitheffort.
Thenexttimeitwaseasier,andsoon,Iwasstartingtoenjoyitalittle.
Laterintheyear,IeveninterviewedalocalreporterforanEnglishassignment,muchtotheamazementofmyteacher.
Myconfidencelevelrose.
SuddenlyIfeltlikeIcouldaccomplishanything.
Para7Duringthistime,Irealizedthatnomatterwhatlifethrowsourway,personalgrowthneverstops.
Itcomesfromwithin,andneedsonlytobechallengedinordertosurface.
Itisentirelypossibletostepoutofone'scomfortzonetolearnsomethingnew.
Myexperienceofgoingbacktoschoolendedupbeingfarmorevaluablethanjustacquiringadiploma.
Para8ThesecondthingIdidtoimprovemyinnerselfwastoreevaluatemylife.
Itusedtobefilledwithendless,andsometimesmeaningless,events.
Now,insteadofworkingtowardsmaterialisticthingsandpersonalglory,myheartandlifearefirmlylinkedaroundpeopleIcareabout.
Para9Yes,havingafulfillingcareerisimportant,butitisnolongermyreasonforbeing.
WhenIrejointhe"ratrace",itwillbeonmyterms,asdevelopingmysoulismyfirstpriority.
Havingsimplifiedmylife,Iamenjoyinglivingnow,insteadofjustexistingtomakealiving.
Para10IstherelifeafterbankingYoubetthereis.
Para11Thelossofmyjobwasresponsibleforsomepositivechangesinmylife.
Revisitingthepastmaderoomforthefuture.
AsIthinkaboutthemeaningofmybelief,"changeisgood,changeisprogress",IrealizethatIhaveacceptedthechange,andammakingthemostofit.
Para12And,Ihaveonlyjustbegun.
Thebestisyettocome.
(Words:606)NewWords#downsize/da%n9sa!
z/v.
secure/s!
9kj%2(r)/adj.
insecure/"!
ns!
9kj%2(r)/adj.
裁员;紧缩编制稳固的;可靠的;稳定的令人无安全感的;无保障的UNIT1dependent/d!
9pend2nt/adj.
income/#!
9k7m/n.
#ex-banker/eks9b*9k2(r)/n.
disposable/d!
9sp2%z2bl/adj.
revise/r!
9va!
z/vt.
depressed/d!
9prest/adj.
#anticipate/*n9t!
s!
pe!
t/vt.
decade/9deke!
d/n.
courage/9k7r!
d3/n.
#beforehand/b!
9f0:h*nd/adv.
nature/9ne!
t12(r)/n.
reserved/r!
9z^:vd/adj.
#terrify/9ter!
fa!
/vt.
#audible/90:d2bl/adj.
assignment/29sa!
nm2nt/n.
level/9lev2l/n.
a.
surface/9s^:f!
s/vi.
n.
comfort/9k7mf2t/n.
zone/z2%n/n.
acquire/29kwa!
2(r)/vt.
#diploma/d!
9pl2%m2/n.
inner/9!
n2(r)/adj.
self/self/n.
reevaluate/"ri:!
9v*lj%e!
t/vt.
endless/9endl!
s/adj.
#materialistic/m2"t!
2r!
29l!
st!
k/adj.
glory/9gl0:r!
/n.
fulfilling/f%l9f!
l!
9/adj.
priority/pra!
9r2t!
/n.
无标记的代表B级词汇代表A级词汇#代表超纲词汇(on)依靠的;依赖的[C;U]收入;收益;所得[C]前银行工作人员;前银行雇员一次性的;用完即可丢弃的修订;修正1.
沮丧的;消沉的2.
萧条的;不景气的预期,期望[C]十年[U]勇气;胆量事先;预先;事前[C;U]特质;本性矜持的;拘谨的;沉默寡言的使……感到惊恐,使……感到恐惧听得见的[C](分配、指派的)任务;作业1.
水平,标准,水准2.
水平面;层次,层面平坦的浮到水面上[C]表面;表层1.
[U]舒适;安逸2.
[C;U]安慰;慰藉[C]地区;区域;地带取得;获得;得到[C]毕业文凭;学位证书精神的;心灵的;内心的[C;U]自我;自己;自身重新评价;重新评估永无休止的;无穷尽的实利主义的;物质主义的[U]光荣;荣誉使人满意的;令人满足的[C]优先考虑的事新视野英语教程(第二版)·读写教程4PhrasesandExpressionsresultin导致;结果是makeallthedifference有很大影响;使大不相同holdsb.
/sth.
back阻碍;妨碍bynature生性;本来;生来nomatter(how,what,where,etc.
)无论;不管ratrace[口]无休止的激烈竞争onone'sterms按照某人(要求)的条件youbet[俗]当然;一定makeroomfor为……腾出空间(或时间)生词总量B级词汇A级词汇超纲词汇课文词数占课文的比率32111476065.
28%EXERCISESReadingOutFillintheblankswithoutreferringtotheoriginaltext.
Thencheckyouranswersagainsttheoriginal.
Afterthat,readthepassagealouduntilyoucansayitfrommemory.
Duringthistime,Irealizedthat1)whatlifethrowsourway,2)neverstops.
Itcomesfromwithin,andneedsonlytobechallenged3)surface.
Itisentirelypossibletostep4)one'scomfortzonetolearnsomethingnew.
Myexperienceofgoingbacktoschool5)beingfarmorevaluablethanjustacquiringa6).
UNIT1GettingtheMessageAnswerthefollowingquestionsaccordingtothetext.
1.
Howmanyyearshastheauthorworkedforabank2.
Whydidtheauthorlosehisjob3.
Whathastheauthor'sbeliefaboutchangesalwaysbeen4.
Whatdidtheauthordecidetodowhenhislifebecameinsecure5.
Whatwasthedifficultyhemetinoneofhiseveningclasses6.
Istheauthorasociableorareservedperson7.
Whatdidtheauthordotoamazehisteacher8.
Besidesattendingeveningclasses,whatelsedidtheauthordotoimprovehisinnerselfUsingtheRightWordChoosethebestitemtocompleteeachofthefollowingsentences.
1.
Wewereverybythepoorresponsefromtheparents.
A.
excitedB.
depressedC.
delightedD.
encouraged2.
Sheshowedgreatwhensheheardthebadnews.
A.
courageB.
delightC.
interestD.
comfort3.
Theyaremakingsafetyatop.
A.
comfortB.
natureC.
priorityD.
glory4.
Ellenusedtobeashy,girl,butnowsheisoutgoing.
A.
reservedB.
innerC.
confidentD.
dependent5.
ItriedtoJeanafterhermother'sdeath.
A.
persuadeB.
cryC.
tellD.
comfort6.
Heputhiswholeintothejob,workingnightandday.
A.
bodyB.
moneyC.
selfD.
idea7.
Weusedtohaveargumentsaboutpolitics.
A.
busyB.
individualC.
happyD.
endless8.
Thosewhodiedbravelyinthebattleearnedgreat.
A.
lifeB.
prideC.
gloryD.
happiness新视野英语教程(第二版)·读写教程4WorkingwithExpressionsFillineachoftheblanksinthefollowingsentenceswithasuitableprepositionoradverb.
1.
Isn'tittimethatthetalksresultedadecision2.
Hehadamothercompletelydependenthim.
3.
Canyoumakeroomanotherguestatthedinnertable4.
Youhaveagoodchanceofwinning,sowhynottry—what'sholdingyou5.
Inspiteofkeencompetition,sheendedthewinner.
6.
aneffort,hemanagednottolaughbeforethelargeaudience.
7.
It'snotinhernaturetoberude;she'spolitenature.
8.
Youshouldbeworkinghardinsteadlyingthereinbedallday.
FocusingonSentenceStructureRewritethefollowingsentencesafterthemodel,usingtheword"instead".
Model:Let'sgoswimminginplaceofgoingforawalksinceitistoohotoutside.
It'stoohotforawalkoutside;let'sgoswimminginstead.
1.
Ifyoudon'twanttogo,Iwilltakeyourplace.
2.
Wouldyoulikeacupoftearatherthancoffeesincethereisnocoffeeleft3.
IfIhadn'tgotacold,I'dbeworkingratherthanlyinghereinbed.
UNIT1Rewritethefollowingsentencesafterthemodels,usingtheword"somehow".
Model1:Don'tworry;we'llgetthelostmoneybackbysomemeans.
Don'tworry;we'llgetthelostmoneybacksomehow.
Model2:IamnotcompletelysureaboutthereasonwhyIthinkshe'sright.
Ithinkshe'srightsomehow.
1.
Itwon'tbeeasy,butwe'lltrytogetacrosstheriver.
2.
Nobodyknewhowthedoghadescaped.
3.
Iknowwhatwe'redoingislegal,butIdon'tknowwhyitdoesn'tfeelright.
TranslatingTranslatethefollowingintoEnglish.
1.
人人都知道她生性骄傲.
(bynature)2.
你只有一次机会,所以最好充分利用它!
(makethemostof)3.
事故导致两名乘客死亡.
(resultin)4.
有个好老师后,他的情况完全不一样了.
(makeallthedifference)TranslatethefollowingintoChinese.
1.
Aftertwenty-twoyearsofworkingforamajorbank,adownsizingwaveresultedintheeliminationofoveronehundredjobs,minebeingoneofthem.
2.
Notbeingagraduatehadneverheldmebackinmycareerwiththebank,butnowitwasapersonalgoalIlongedtoachieve.
3.
Now,insteadofworkingtowardsmaterialisticthingsandpersonalglory,myheartandlifearefirmlylinkedaroundpeopleIcareabout.
4.
AsIthinkaboutthemeaningofmybelief"changeisgood,changeisprogress",IrealizethatIhaveacceptedthechange,andammakingthemostofit.
10新视野英语教程(第二版)·读写教程4UsingTopic-relatedTermsAllofthefollowingunderlinedwordsandexpressionsarerelatedtocareerdevelopment.
Readthemcloselyandthenusethemtocompletethepassagethatfollows.
Makechangesifnecessary.
Iregisteredforeveningclasses,andbecameanadultstudent.
Laterintheyear,IeveninterviewedalocalreporterforanEnglishassignment,muchtotheamazementofmyteacher.
Myexperienceofgoingbacktoschoolendedupbeingfarmorevaluablethanjustacquiringadiploma.
Insteadofworkingtowardsmaterialisticthingsandpersonalglory,developingmysoulismyfirstpriority.
Yes,havingafulfillingcareerisimportant.
Inordertohavea1),manyyoungpeople,evenmiddle-agedworkers,2)foreveningtrainingclassesandbecome3)afterwork.
Besideslisteningtoteachersinclass,theyhavetodoalotof4)afterclasssoasto5)whentheprogramfinishes.
Theeveningtrainingforimprovinglanguageandcomputerabilitieswillhelpthemalotnotjusttoachieve6)successand7),butalsotodeveloptheirinnerself.
BASICWRITINGSKILLSTransitionWordsandExpressions英语写作中表示时间先后顺序,可使用以下的连接词或短语:使用的副词或副词短语主要有:first(ly),second(ly),lateron,then,subsequently,followingthat,immediately,next,finally,last等;使用的介词短语主要有:inthefirstplace,fromthenon,sincethen等.
例如:Anexampleadvertisementforyouridealsecretaryfollows,firstlyindisplayform,theninlineadform.
Atthehospital,thedoctorimmediatelytookDonnatosewherstitches.
UNIT111Rewritethefollowingsentencesbyusingthetransitionwordsandexpressionsprovided.
Model:first,thenTrytowritedowntheproblem.
Telephonethelandlord.
Key:First,trytowritedowntheproblem.
Then,telephonethelandlord.
1.
first,thenIwanttoestablishsomebasicpoints.
Wecandiscusstheproblemindetail.
2.
atfirst,lateronHedeniedallhehaddone.
Headmittedhehadcheatedintheexam.
3.
fromthenonMyfriendfailedintheexamlastyear.
Heworkedmuchharder.
4.
finallyTheplanewasdelayedbyheavyfogforseveralhours.
Ittookoffatsixo'clock.
5.
beforelongHewasdrivingfastallthewaybackfromhisuniversity.
Hereachedhome.
6.
sincethenHeleftfortheUnitedStatesin1999.
Ihavenotheardawordabouthim.
7.
followingthatThemanmadeaspeechonthecurrenteconomicsituationinChina.
Therewereseveralminutesforquestions.
8.
immediatelyafterHerushedtothehospital.
Heheardthathermotherwascriticallyill.
12新视野英语教程(第二版)·读写教程4SECTIONBReadingMoreTextBWhat'sYourJob,DaddyPara1Notsolongago,whenaparentsaidhewasofftowork,thechildknewverywellwhatwasabouttohappen.
Hisparentwasgoingtomakesomethingorfixsomething.
Theparentcouldtakehischildtohisplaceofbusinessandlethimwatchwhileherepairedacarorbuiltatable.
Para2Nowadays,afewfathersstillfixenginesandbuildtables,butmostdonot.
Mostfatherssitinglassbuildingsdoingthingsthatcannotbeunderstoodbychildrenatall.
Theanswerstothequestion"Whatkindofworkdoyoudo,Daddy"arelikelytobeuttermysteriestoachild.
Para3"Isellspace.
""Idomarketresearch.
""Iamadataprocessor.
""Iaminpublicrelations.
""Iamasystemsanalyst.
"Suchexplanationsmustseemnonsensetoachild.
HowcanhepossiblyimagineanyoneanalyzingasystemorresearchingamarketPara4Inthecommoneverydayjob,nothingismadeanymore.
Thingsarenowmadebymachines.
Verylittleisrepaired.
Themachinesmakethingsinsuchafashionthatthethingswillquicklyfallapart.
Repairswillbetooexpensive.
Thusthebuyerisencouragedtothrowthethingawayandbuyanewone.
Ineffect,themachinesaremakingjunk.
Para5Thehandfulofpeopleremotelyassociatedwiththesemachinescan,ofcourse,telltheirchildrenUNIT113"Daddymakesjunk.
"Mostoftheworkforce,however,isremotefromjunkproduction.
WhatdothesepeopledoPara6Considerthetypicaltwelve-storyglassbuildinginthetypicalAmericancity.
Nothingisbeingmadeinthisbuildingandnothingisbeingrepaired,includingthebuildingitself.
Constructedasapieceofjunk,thebuildingwillbediscardedwhenitwearsout,andanotherpieceofjunkwillbesetinitsplace.
Para7Still,thebuildingisfilledwithpeoplewhothinkofthemselvesasworking.
Atanygivenmomentduringthedayperhapsone-thirdofthemwillbetalkingintotelephones.
Mostoftheseconversationswillbeaboutpaper,forpaperiswhatoccupiesnearlyeveryoneinthisbuilding.
Para8Somejobsinthebuildingrequirementofillpaperwithwords.
Therearepersonswhotypeneatlyonpaperandpersonswhoreadpaperandmakenotesinthemargins.
Somepersonsmakecopiesofpaperandotherpersonsdeliverpaper.
Para9Somepersonsmailpaper.
Somepersonstelephoneotherpersonsandaskthatpaperbesenttothem.
Otherstelephonetomakesureaboutwherepaperreaches.
Somepersonstalkaboutpaper.
Inthegrandestoffices,menapproveofsomepaperanddisapproveofotherpaper.
Para10Theelevatorsarefilledthroughoutthedaywithyoungmencarryingpaperfromfloortofloorandwithvitalmencarryingpapertobediscussedwithothervitalmen.
Para11WhatisachildtomakeofallthisHisfathermaybesoimportantthatheluncheswithothermenaboutpaper.
Supposehebringshissontoworktogivetheboysomeideaofwhatworkisallabout.
WhatdoestheboyseehappeningPara1Hisfathercallsforpaper.
Hereadspaper.
Perhapshescowlsatpaper.
Perhapshemakesanangryredmarkonpaper.
Hetelephonesanothermanandsaystheyhadbetterlunchoverpaper.
Para12Atlunchtheytalkaboutpaper.
Backattheoffice,thefatherordersthepaperretypedandreproducedandthensenttoanothermanforcomparisonwithpaperthatwasreproducedlastyear.
Para13Imaginehispoorsonafterwardsthinkingoverthemysteriesofworkwithafriend,whoaskshim"What'syourfather"Whatcantheboyreply(Words:609)14新视野英语教程(第二版)·读写教程4NewWordsnowadays/9na%2de!
z/adv.
现在;现今;现时#utter/97t2(r)/adj.
完全的;全然的;十足的#analyst/9*n2l!
st/n.
[C]分析者;化验员nonsense/9nns2ns/n.
[U]无意义的话(或文字)possibly/9ps2bl!
/adv.
也许;可能everyday/9evr!
de!
/adj.
日常的,普通的,常见的#junk/d379k/n.
[U]废旧杂物#handful/9h*ndf%l/n.
[C]少数(人)production/pr2%9d7k12n/n.
1.
[U]生产2.
[U]产量#construct/k2n9str7kt/vt.
建造;组成;构成#discard/d!
s9k4:d/vt.
丢弃;抛弃occupy/9kj%pa!
/vt.
1.
使某人忙碌2.
占有(位置、空间或时间)elevator/9el!
ve!
t2(r)/n.
电梯(liftAmE)throughout/8ru:9a%t/prep.
1.
在整个期间;自始至终2.
遍及;在……各处vital/9va!
t2l/adj.
必需的;极重要的#scowl/ska%l/vi.
怒视;生气地皱眉afterwards/94:ft2w2dz/adv.
以后;后来(afterwardAmE)UNIT115PhrasesandExpressionsfallapart散架;坏ineffect事实上;实际上wearout(使)磨损;用坏thinkof.
.
.
as.
.
.
把……当作……;认为atanymoment随时;任何时候makeofsb.
/sth.
理解;解释thinkover认真考虑;细想生词总量B级词汇A级词汇超纲词汇课文词数占课文的比率176476092.
79%EXERCISESGettingtheMessageAnswerthefollowingquestionsaccordingtothetext.
1.
Whatdidfathersoftendoforalivinginthepast2.
Canthechildrenunderstandwhattheirfathers'jobsare3.
Arethingsmadebyhumanhandsnowadays4.
Whydoestheauthorsaythatthemachinesaremakingjunk5.
Whatwillpeopledototheproductsmadebymachineswhentheywearout6.
Whydopeopletendtothrowthingsawayinsteadoffixingthem7.
Whatoccupiespeoplewhoworkinthoseglassbuildings8.
Whofillstheelevatorsthroughouttheday16新视野英语教程(第二版)·读写教程4UsingtheRightWordFillintheblankswiththewordsgivenbelow,changingtheformifnecessary.
nowadaysproductionpossiblyoccupythroughoutafterwardsvitaleveryday1.
ShechangedfromherclothestoherSundaybestonthatoccasion.
2.
Weusedtolistentotheradioalot,butwemostlywatchtelevision.
3.
ThestorymostofthefrontpageofthenewspaperonMonday.
4.
Itrainedthenight.
5.
Whenwillthenewrangeofcomputersgointo6.
Wehadtea,andwesatinthegardenforawhile.
7.
It'sthatyousendthatapplicationformoffbythetwenty-thirdofthismonth.
8.
Nobodycanrunamileintwominutes.
WorkingwithExpressionsFillineachoftheblanksinthefollowingsentenceswithasuitableprepositionoradverb.
1.
Thissortofhotfoodistypicalthefoodinthesouthofthecountry.
2.
Thosethinshoeswillwearquickly.
3.
Canyoumakeanythingthisstrangeletter4.
Someonehadwrittensomewordsthemarginofthebook.
5.
Hecalledhiscarandsuddenlyleftthemeeting.
6.
I'mexpectinghertocomeanymoment.
7.
Theirreplywaseffectsayingno.
8.
Yoursuggestionisgood,butIneedtothinkitbeforeIcanletyouknowmyfinaldecision.
UNIT117ClozeTherearefifteenblanksinthefollowingpassage.
ForeachblanktherearefourchoicesmarkedA,B,CandD.
ChoosetheONEthatbestfitsintothepassage.
1),computershavebecomeamoreandmore2)partofourlife.
Onlya3)ofpeoplecansaythattheirlifehasnothingtodowithcomputers.
4)anygivenmoment,people5)theworldare6)bycomputers.
A(n)7)officeemployeealwaysstartsaday'sworkbyturningonhis/hercomputer.
Alargeamountof8)ismanagedbycomputers.
Wealsousecomputersto9)thesystemandprocessthestored10).
Besides,westorealotofimportantinformationinourcomputers,whichhelpsusto11)surewhenweforgetthem.
Inshort,withoutcomputerstheworldcannotturn12).
Butthereareagroupofpeopleregardingcomputersasa(n)13)threatastheyoccupyourlifetoomuch.
Theyencouragepeopleto14)computersandtrytodoeverythingbyhand.
Ineffect,theybelievethatonedaycomputerswillsurelytakethe15)ofhumanbeingsandcontrolthewholeworld.
1.
A.
UntilnowB.
NowadaysC.
ThusD.
Forawhile2.
A.
vitalB.
necessaryC.
interestedD.
colored3.
A.
lotB.
lotsC.
handfulD.
part4.
A.
ByB.
AtC.
InD.
On5.
A.
inB.
onC.
overD.
throughout6.
A.
occupiedB.
movedC.
usingD.
operating7.
A.
richB.
typicalC.
busyD.
early8.
A.
workB.
productsC.
thingsD.
jobs9.
A.
countB.
makeC.
analyzeD.
number10.
A.
numbersB.
resultsC.
thingsD.
data11.
A.
beB.
feelC.
makeD.
become12.
A.
atallB.
atlastC.
atmostD.
atlarge13.
A.
wonderfulB.
strangeC.
importantD.
utter14.
A.
discardB.
takeC.
bringD.
leave15.
A.
roleB.
partC.
siteD.
place18新视野英语教程(第二版)·读写教程4SECTIONCPracticalWritingUNDERSTANDINGANDWRITINGADSFORAPRODUCTReadandunderstandthefollowingsamplead.
SampleTAKEATRIPTHROUGHTIMEWITHSONYHANDYCAMHappyBirthday.
Partywithfriends.
Exoticvacations.
Joyfulweddings.
Ababy'sfirstsmile.
Don'tletspecialmomentsbecomefadedmemories.
Enjoyyesterdayoncemore,asoftenasyouwish.
Anytimeyouwant.
Withallitsoriginalcolor,andexcitingsoundsperfectlyrecalleddowntothefinestdetail.
NowondermorepeopleuseSonyHandycam—theworld'smostpopularcamcorder.
Itletsyoutakeatripbackintothepast,andenjoythememoriesofalifetime.
Notesonthesample广告作为宣传手段,是商品销售的重要环节,目的就是要引起人们对商品的注意并理解其传递的信息,从而说服人们购买这种商品.
美国广告协会给广告目标的定义是:Awareness,Comprehension,Conviction,Action(意识、理解、说服、行动).
广告有两种写法,一种直截了当,说明某种商品质量、性能、价格等,语言较朴实、准确、客观,即所谓"硬卖型"(Hard-sell);另一种比较委婉,以曲折迂回的方式说明商品的种种优点,或者说明需要购买该商品的理由,即所谓"软卖型"(Soft-sell).
广告通常由标题、正文、附文、插图等组成.
标题对广告来说至关重要.
因为大部分读者先看标题,再决定是否读下去,因此广告设计者极为重视标题的写法,绞尽脑汁做到"一语惊人".
正文是广告主体,说明商品的诸多特点.
附文是UNIT119对广告正文的补充,通常包括商标、公司名称、地址、电话等.
插图可以是照片或图画或漫画,配合文字推销商品.
当然,并不是所有广告都必须具备这几个部分.
一般说来,标题部分是不可或缺的.
Readthesampleadandanswerthefollowingquestions.
1.
What'stheadvertisementabout2.
Isthisadvertisementahard-selltypeorsoft-selltypeMatchthefollowingsloganswiththeproductsorservicestheyadvertise.
1.
Lightasabreeze,softasacloud.
A.
Acosmetic2.
Freshenupwithseven-up.
B.
Anairline3.
Theseagullbringsyoutheworldofpurityandlove.
C.
Asoftdrink4.
Maninventedtime,Seikoperfectedit.
D.
Clothes5.
Cleanseyourbreathwhileitcleanseyourteeth.
E.
Atoothpaste6.
Aworldofcomfort.
F.
Ahotel7.
Let'sspendthenighttogether.
G.
Amedicine8.
SaturdayNightonSundayMorning.
H.
Awashingpowder9.
Afriendinneedisafriendindeed.
I.
Avideorecorder10.
Ensuretoeraseyearsfromyourskin.
J.
AwatchRearrangethefollowingpartsofanadvertisementaboutPepsiColatoensurethatitmakessense.
Comealive!
You'reinthePepsigeneration!
1.
ThePepsigenerationIt'sawholelotofpeoplelikeyou!
2.
WhoisthePepsigeneration3.
FamousregularPepsi—withacold,cleantasteandenergytolivenyourpace.
4.
Everyonewithayoungviewofthings!
LivelierpeoplewithalikingforPepsiCola.
5.
OrnewDietPepsi—withthatsamehonest-to-Pepsitasteandlessthanacalorieabottle.
Comealive!
You'reinthePepsigeneration!