increaseqq百科

2019FourthQuarterandAnnualResultsCorporateOverviewMarch18,2020WeBuildConnectionsForEnterprises:AccesstovastuserbaseUnifieduserlog-inenablesCRMandtargetedadvertisingOnlinepaymentfacilitatestransactionsIntegratecapabilitiesacrossdifferentproductstofacilitatedigitalupgrades,e.
g.
,Weixin,WeChatWork,TencentMeetingForUsers:AlwaysconnectedEnjoyawiderangeofintegratedsocialentertainmentandcontentofferings,builtuponIPsandtechinnovationsAccesstorichmixofservicesandtransactatfingertipsForTencent:DeepenuserstickinessviabroadenedproductofferingsIncreasetrafficconversionthroughtransactionsandadvertisingTapintonewopportunitiesastheeconomydigitizesWeixinQQ2LargestCommunicationandSocialPlatformsinChinaCommunicationandsocialplatformforPCandmobileQQ727million1MobileQQ2647million1Young,entertainment-orientedusersOpenPlatform+InterestGroupsconnectuserstocontentdevelopersandinterestgroups,andexpandusecasesinverticals,e.
g.
,onlineeducationMobile-centriccreationforsmartphonesWeixin&WeChat21,165million1White-collarusersMiniProgramsconnectusersandcontentandserviceprovidersmovingintothedigitalspace1Monthlyactiveuseraccountsasof31December20192Forsmartdevices3OnlineGamesPlatform#1byusersinChinaacrossPCandsmartphone#1globallybyrevenueWeixin&WeChat#1smartphonecommunityMAUat1,165mQQ&QzoneQQsmartdevicesMAUat647mQzonesmartdevicesMAUat507mMobilePayment#1byMAU&DAUAppStore#1byMAUMobileSecurity#1byMAUMobileBrowser#1byMAUFinTechMediaKeyPlatformsUpdateVideo#1bymobileDAUNews#1newsservicesbyMAUMusic#1musicservicesplatformLiterature#1onlinecontentlibraryandpublishingplatformCloud#2serviceproviderbyrevenueCloud*AllrankingsaboverefertoChinamarket,unlessotherwisestated.
CompanydataasofDecember31,2019*QQsmartdevicesMAUdeclined7.
5%YoYduetoourcontinuedeffortstoproactivelycleanupaccountsthatengagedinspammingandbotsactivitiesOnlineGamesCommunication&SocialUtilities4SmartSolutionsExtendour"Connection"Strategyfromconnectingpeopletopeople,peopletocontentandservices,toconnectingindustriestoconsumersandbusinesspartnersCustomizedsmartindustrysolutionsbasedonTencentCloud,leveragingourhigh-DAUplatformsandproprietarytechnologies,enhanceenterprisesefficiencyonembarkingdigitaltransformationTencentCloudComprehensiverangeofproductsandservices(>250)ontopofcomputingandstorageSolidinfrastructurein25regions(1)and53availabilityzones(1)High-DAUPlatformsTechnologiesInfrastructureSmartRetailSmartHealthcareSmartFinanceSmartEducationMiniProgramsWeixinWeixinPayWeChatWork(1)Asof31December2019ExtendTechnologicalStrengthtoIndustrialInternet…SmartTourismSmartTransportBigDataAnalyticsQQBrowserQQYingYongBaoLocation-basedServicesSecurityAutonomousDrivingYouTuAILabTencentAILab5…byLeveragingConsumerConnectionsWeChatWorkMiniProgramsfacilitatediscovery,socialsharingandconsumptionofservicesandproductsviaWeixinMiniProgramsenableofflineandonlineconvergenceformerchantsviaQRCode;totaltransactionvolumesurpassedRMB800billionin2019(1)OfficialAccountsstrengthenbrandawarenessonlineandincreasesalesviacontentmarketingExpeditesonline/offlinetransactionsinasecuredwayMultiplemeansofpaymente.
g.
,Scan-to-Buy,QRCode,satisfyneedsofdifferentindustries#1mobilepaymentsplatforminChina;over1billionaveragecommercialtransactions(2)perdayFacilitatesinternalcommunicationandteamworkviain-appproductivitytoolsandthird-partysoftwareDeepenscustomerengagementandstrengthenspost-salescapabilitiesviaintegrationwithWeixin,inparticularMomentsandMiniProgramsManagescustomerdatabasesanddigitalizeuserprofilesfordataanalyticsServingover50verticalswithsubstantialpenetrationinkeyindustriesWeixinTencentMarketingSolutionBroadmixofqualitymediaandsocialadvertisinginventoriesthatreachbillionsofuserEnhanceROIviatargetedadvertisingtechnologiesandIPcontentpartnershipCRMandsalesconversionviaMiniPrograms,OfficialAccountsRobustdemandforWeixinMomentsandMiniProgramsads,aswellasMobileAdNetwork(1)AnnualtransactionvolumeviaMiniProgramsin2019(2)Inthefourthquarterof2019(3)Asof30June2019WeixinPayLiCaiTongWealthmanagementplatformLiCaiTong:aggregatedcustomerassetsexceededRMB800billion(3)6…andbyStrengtheningEcosystemthroughInvestmentsKuaishouPingDuoDuoGeneratesynergieswithcorePartnerwithcategoryleaders,allowingmanagementattentionandresourcestofocusoncoreplatformsExpandIPportfolioincludinggames,video,musicandliteratureviaupstreaminvestmentsBroadenuserreachandengagementviainvestmentsinverticalplatformsCaptureemergingopportunitiesEnrichofferingstomeetevolvinguserneedsStrengthenenterprise-facingandenterprise-dependentservicessuchaspayment,advertisingandcloudCreatevalueforinvesteesAccesstoourlargeuserbaseProvideinfrastructure,technologyandcapitalsupport,aswellasexperiencesharing7Mission3.
0:ValueforUsers,TechforGoodUservalueisourguidingprinciple;westrivetoincorporatesocialresponsibilityintoourproductsandservices.
Promotetechnologyinnovationandculturalvitality;helpindustriesdigitallyupgrade;collaborateforthesustainabledevelopmentofsociety.
CollaborationProactivityCreativityIntegrityValues81.
BusinessModelFinTechandBusinessServicesVAS:OnlineGamesFee-basedrevenueVAS:SocialNetworksTraffic-basedrevenueOnlineAdvertisingFee-basedrevenueTransaction-basedrevenueOurBusinessModelSmartphonegamesPCgamesMediaAds:news,video&musicpropertiesSocial&OthersAds:socialproperties,appstore,browserandmobileadnetworkDigitalmediasubscriptionsMembershipprivilegesVirtualitemsalesFinTechServicesBusinessServices10Upgradetohigherprivilegemembershipstatustoenjoyvalueaddedservices(ontopoffreebasicservices)MembershipprivilegesDigitalcontentsubscriptionsMultipleprovenmonetisationleversVirtualitemsalesCommunicationandSocialMobile/PCManagerMonthlysubscriptionpackagesfordigitalmediaandcontentservicesMonetisingsocialexperienceasusersbuyvirtualgiftstosupporttheirfriendsandfavoriteartists/hostsIn-gameitemsalesMassiveandengageduserbaseprovidingnetworkeffectsacrossourecosystemQQMediaanddigitalcontentUtilitiesWeixin&WeChatSocialNetworks(1)Monthlyactiveuseraccountsasof31December2019BrowserAppStoreVideoOnlineLiteratureNewsNewsFeedsOnlineMusicLiveBroadcast11Diversityofgameportfolio(6)Over480gametitlesformorethan800millionplayersacrosstheworldMultiplegenresacrossbattlearena,tacticaltournament,auto-chess,racing,roleplayinggames,boardgames,action,strategyandpuzzleOnlineGames1.
AccordingtoiResearch,marketsharebasedonrevenues(bothdomesticandoverseas)ofChineseonlinegamecompaniesin2019Q12.
AccordingtoAppAnnie,globalrankingbygrossrevenuesin4Q20193.
AccordingtoSuperData,worldwiderankingbyJanuary2020earnings4.
AccordingtoAppAnnie,globalexChinarankingbyDAUasofDecember20195.
AccordingtoglobalMAUdatafromQuestMobileandAppAnnie,asofDecember20196.
Companydataasof31December2019GlobalPresenceBusinesscooperationorequityinvestmentwith8outoftop10companies,expandingourglobalfootprintInternationalmarketscontributedto23%ofonlinegamesrevenueinthefourthquarterof2019#1PCgamespublisher&developerwith64%marketshareinChina(1)#1smartphonegamespublisher&developerwith45%marketshareinChinaoniOS(2)ClearleaderinChinaGloballypopulartitlesdevelopedin-house:LeagueofLegends–#1globaltopgrossingPCgame(3)HonourofKings/ArenaofValor–#1globaltopgrossingsmartphonegame(3)PUBGMobile–#1internationalsmartphonegamebyDAU(4)PeacekeeperElite–#1globalsmartphonegamebyMAU(5)StrongDevelopment,Publishing&OperationalCapabilities12Location-basedadsBidforadspaceinthe"MiniProgramsNearby"listPromotioncouponadsInsertpromotioncouponsinmomentadsMomentsQzoneQQBrowserOfficialAccountsYingYongBaoKanDianSocialandOthersAdvertisingMiniProgramsIn-feedadsWithcustomiseddesignforinteractiononQzoneRewardedvideoadsGetin-programrewardsbywatchingadsonMiniPrograms13VideoPortalVideoAppMediaAdvertisingBannerEmbedimageadsinappstodirecttraffictoadvertisers'websiteIn-feed/nativevideoadsIntegrateadsrelevanttocontentfeedtoachievehigherclick-throughsVideopre-rollPlayvideocommercialsbeforeusers'selectedprogrammeQQ.
comTencentNewsAppFull-screenadsShowimmersivefull-screenverticaladsonthelandingpage14FinTechandBusinessServicesPaymentsTake-rateoncommercialtransactionscollectedfrommerchantsAveragedailycommercialtransactionsexceeded1billion(1)CashwithdrawalfeeandcreditcardrepaymentchargescollectedfromusersWeixinPaySmartHealthcareSmartRetailWidespreadpaymentadoptionprovidesopportunitiesforotherFinTechservicesStronginfrastructureandtechnologycapabilitiesassistenterprisesdigitalizationTencentCloudOtherFinTechServicesFeesandcommissionsfromfinancialinstitutionpartnersLiCaiTong:wealthmanagementplatformWeiLiDai:micro-loanproductprovidedbyWeBankWeSure:insuranceplatformWeiLiDaiWeSureLiCaiTongCloudServicesUsage-basedbillingorservicefeesonIaaS,PaaS,SaaSandtechnologysolutionsfromenterprisecustomersNumberofpayingcustomerssurpassed1million(1)SmartIndustrySolutionsServicefeesfromindustrypartnerse.
g.
,education,financial,healthcare,eCommerce,tourism,etc.
Assistenterprisesindigitalupgradeswithcommunicationandcollaborativetools,e.
g.
,WeChatWork,TencentMeeting,etc.
15(1)Inthefourthquarterof2019TencentMeetingWeChatWorkSmartEducation2.
Financials2013201420152016201720182019VAS(SocialNetworks+OnlineGames)OnlineAdvertisingFinTechandBusinessServicesOtherseCommerceTransactionsDiversifiedRevenueStreams60.
41.
Effectivefrom10Mar2014,wehavedivestedourB2CandC2CeCommercemarketplacesanddeconsolidatedsuchrevenues2.
Othersrevenuesfor1Q2015includerevenuefromeCommercetransactions3.
Fromfirstquarterof2019,weseparatelyreportthefinancialsofFinTechandBusinessServices,withcomparativefigurein2018restatedaccordingly1102.
978.
9151.
9237.
82312.
7377.
33InbillionRMB1724.
833.
546.
867.
6109.
1110.
9148.
65.
14.
88.
910.
612.
823.
128.
31.
51.
93.
24.
66.
07.
49.
52013201420152016201720182019OperatingcashflowCapitalexpenditurepaidDividendspaid1.
Capitalexpenditurepaidincludespurchaseofproperty,plantandequipment,constructionsinprogressandinvestmentproperties,paymentsforlanduserightsandpaymentsforintangibleassets(excludingmediacontent,gamelicensesandothercontents).
DividendspaidincludedividendspaidtoboththeCompany'sshareholdersandnon-controllinginterests.
2.
In2019,wehavereclassifiedinterestpaidfromoperatingtofinancingcashflows,withcomparativefiguresrestatedaccordinglySource:CompanyfinancialreportsCapexas%ofOCF:Dividendas%ofOCF:SustainableCashGeneration21%6%21%7%14%6%20%7%OperatingCashFlow,CapitalExpenditurePaidandDividendsPaid116%7%12%5%19%6%InbillionRMB181.
9x1.
6x1.
9x1.
9x201620172018201937.
0%32.
3%33.
5%31.
1%2016201720182019AdjustedEBITDA/InterestexpenseTotaldebt/AdjustedEBITDA1Totaldebt/(AdjustedEBITDA–CAPEXpaid)31.
Totaldebtconsistsofborrowingsandnotespayable;AdjustedEBITDAconsistsofEBITDAplusequity-settledshare-basedcompensationexpenses2.
Capitalexpenditurepaidincludespurchaseofproperty,plantandequipment,constructionsinprogressandinvestmentproperties,paymentsforlanduserightsandpaymentsforintangibleassets(excludingmediacontents,gamelicencesandothercontents)3.
Totalcapitalizationconsistsoftotaldebtplustotalequity(bookvalue)Source:CompanyfilingsanddisclosuresOtherFinancialMetricsTotaldebt/Totalcapitalization41.
6x1.
4x1.
5x1.
5x201620172018201930.
9x31.
3x24.
1x19.
2x201620172018201919TencentHoldingsLimited2019FourthQuarterandAnnualResultsPresentationThankyou!
https://www.
tencent.
com/ir