rankingsseo监测

SEOToolsAARONMATTHEWWALLSearchEngineOptimizationBookAaronMatthewWall114DahliaDrvieStateCollegePA16803Phone(401)207-1945Email:seobook@gmail.
comLastUpdated:Sunday,April3,2005TableofContentsSEOTools1SEOForums.
1KeywordSelection1GeneralSEOTools.
2LinkBuildingTools3AggressiveSEOTools(Morerisky)6PayPerClickTools6Chapter1SEOBOOKSEOToolsuchofthecrafttoSEOisknowinghowtousetimeeffectively.
SEOisanextremelytimeintensiveprocess.
ThesearethetoolsIusetosavetimewithSEO.
Noneoftheselinksareaffiliatelinks.
Igetpaidnothingtorecommendthesetoolstoyou.
SEOForumsTheabilitytogainnearrealtimeanswerstoyourSEOquestionsmakesSEOforumsextremelyvaluable.
Ihavemyopinionsaboutwhichonesarebest,andlikelyyouwillhaveyouropinionsaboutwhichonesyouwilllikebest.
Agoodforumhasagoodsenseofcommunity,butdifferentSEOforumshavedifferentgoals.
GenerallyIsupportthefactthatgoodSEOisgenerallymakinggoodideasthatwouldwanttospreadand/orgainingalargequantityoflinksintoawebsite.
TheforumsthatallowopendiscussionofandsupporteffectiveSEOideasaremyfavorite.
YouwilllearnabunchofyourSEOknowledgefrompersonalexperience,butforumswillalsohelpspeedalongthelearningcycle.
Free:ReviewofandlinkstomostofthemajorSEOforums(andmanysmalleronestoo).
MostSEOforumsarefreealso.
(http://www.
seobook.
com/archives/000161.
shtml)KeywordSelectionDoingSEOeffectivelystartswithfindingtherightwords,phrases,andideastotarget.
Free:DigitalPointkeywordsuggestiontool–freewebbasedtoolwhichcomparesWordtrackerandOverturesearchfrequencies.
(http://www.
digitalpoint.
com/tools/suggestion/)VariousPrices(approximately$7/dayto$250/year):WordTracker–webbasedleasedproductwhichhasmanymorefeaturesthantheothertools.
WordTrackertrafficisgenerallymorerepresentativeofactualtrafficthanOverture'stoolsincemanyfewerautomatedbotsscouritsdatacollectionnetworkthanOverture's.
(http://www.
wordtracker.
com)M1SEOBOOKVariousprices:KeywordDiscovery--deepdatabaseofkeyworddata.
Containshistoricaldata.
Someoftheirpartnersmadethemsignanondisclosureagreement.
ThedatabasemaynotbeascleanastheWordTrackerdatabase,butitdoescontainmoredata.
(http://www.
keyworddiscovery.
com/)Free:OvertureSearchTermSuggestionTool–offerssearchfrequencyforthepriormonththroughouttheOverturenetwork.
Pleasenotethatmanybidcheckersandotherautomatedbotscausethisnumbertoskewhigh.
(http://inventory.
overture.
com/d/searchinventory/suggestion/)Free:GoogleKeywordSandbox–showsrelatedsearchtermsbutnotsearchquantity.
(https://adwords.
google.
com/select/maincmd=KeywordSandbox)Free:GoogleSearchSuggestionTool–auto-completessearchqueriestohelpyoufindmorerelatedsearchterms(http://www.
google.
com/webhpcomplete=1&hl=en)Free:GoogleSets–showsgroupsofrelatedkeywords.
(http://labs.
google.
com/sets)Free:GoodKeywords–freedownloadablesoftwarewhichcanbeusedforpreliminarykeywordresearch.
(http://www.
goodkeywords.
com)Free:Ontologytool–findsrelatedkeywordsusingtheGoogle~search.
(http://www.
gorank.
com/seotools/ontology/)Free:CompetitorswebsitesandrelatedsearchsuggestionsfromvarioussearchenginessuchasVivisimoandTeoma.
GeneralSEOToolsTherearemanyvarioustoolswhichhelpmakethejobofSEOquicker.
Thesearesomeofmymorecommonlyusedtools.
Allthetoolsinthissectionarefree.
FireFoxbrowser–browserallowstabbedbrowsing,whichsavesatonoftimewhenIamlookingataboutahalfdozensitesatthesametime.
(http://www.
mozilla.
org/products/firefox)DigitalPointkeywordranking,backlink,andPageRankchecker–IusethistooltoviewmypositionforvariouswebsitesinGoogle,Yahoo!
,andMSN.
Italsohelpsmehypothesizesomeofthewaystheymayhavechangedtheiralgorithms.
(http://www.
digitalpoint.
com/tools/keywords)Yahoo!
Tracker–trackskeywordrankingsinYahoo!
(http://www.
webmaster-gadgets.
com/ytracker/)2SEOBOOKXenuLinkSluth–findsbrokenlinksonyoursite,andhelpsyoubuildasitemap.
(http://home.
snafu.
de/tilman/xenulink.
html)FreeMetaTagGenerator–helpsyoucreatethecodeforyourpagetitleandmetatags(http://www.
search-marketing.
info/meta-tags/make-meta.
htm)TheGoogleToolbar–goodforhighlightingkeyworddensityanddoingmanythingslikegivingyouaquickglimpseofacachedcopyofapageanditsbacklinks.
(http://toolbar.
google.
com/)Ifyouaredoinglotsofexceptionallyaggressivepromotionaltechniquesitmaybeunwisetoinstallanytoolbardistributedbyamajorsearchenginesinceitwillhelpthemtrackandcrossreferenceyoursites.
GoogleBar(forMozilla)–usedonnoninternetexplorerbrowsers.
(http://googlebar.
mozdev.
org/)GoogleBarHack(forMozilla)–usedtoshowPageRankontheGoogleBar.
(http://www.
prgooglebar.
org)Top25WebPageRanklookup–showsPageRankofanypageyouinput.
(goodtousewhenthetoolbarisbroken)(http://www.
top25web.
com/pagerank.
php)BooksIfoundhelpfultowardlearningwebmarketingandwebsitedesign.
(http://www.
search-marketing.
info/literature.
htm)someofthesebooksonthissiteareaffiliatelinks.
Officeapplication.
ThingslikespreadsheetsmakelifemucheasierasanSEO.
IuseMicroSoftOfficesometimes(http://office.
microsoft.
com/)andsometimesIuseOpenOffice(http://www.
openoffice.
org/).
Eitherwillprobablyworkformostjobs.
LinkBuildingToolsLinkbuildingisperhapsthemosttimeconsumingpartoftheSEOprocess.
Thetoolslistedinthissectionhavesavedmenolessthanhundredsofhoursoftime.
Free:HubFinder–toollooksforcooccurringbacklinks.
(http://www.
andyhagans.
com/tools/hubfinder/)Free:Prog-freeGooglePageRankdisplaysearchtool.
(http://www.
seochat.
com/seo-tools/pagerank-search/)Free:RustyBrick'slinkanalysistool.
WorkswiththeGoogleAPIandoffersCblockIPandanchortextreporting.
SinceitworkswiththeGoogleAPIitissomewhatslow,butitisfree.
(http://www.
rustybrick.
com/link_analysis.
php)3SEOBOOKFree::ClassCIPcheckertoolchecksforduplicateclassCIPaddressesfromalistofdomains.
LinksfromsiteswhichareonthesameCblockIPaddressmaynotcarryasmuchweightassitesfromdifferentCblockIPaddresses.
(http://www.
ip-report.
com/)Free:PostTradesuniqueCblockbacklinkchecker.
IntheupperrightcornerofthePostTradeswebsiteisatoolwhichwilltellyouthenumberofuniqueCblockIPaddressespointinglinksintoyoursite.
ToolworksbylookingthattheIPsinthefirst1000backlinksinYahoo!
.
Ifyouhaveover1000backlinksthenthetoolmaynotprovideaccurateresults.
(http://www.
posttrades.
com/)Free:UniqueLinkingDomainChecker–returnslinkstoalluniquelinkingwebsitesthatlinkatyoursite.
(http://www.
555webtemplates.
com/backlinks-tool.
asp)Free:UniqueCBlockBacklinksChecker–allowsyoutoquicklysurveyhowcompetitiveamarketisbyseeinghowmanyCblocksarelinkingatcompetingwebsites.
(http://www.
webuildpages.
com/cclass/)$224:Optilinklinkanalysissoftware.
Optilinkautomatessortingcompetitotrsbacklinksanddisplaystheanchortextinlinks.
(http://www.
optitext.
com/)$167:SEOElite–similartoOptilink,butalsochecksreciprocallinkpartners.
Bradhasbeendoingagoodjobofupdatingitandaddingfeaturestoit.
IfyouaretornbetweenOptiLinkandSEOEliteIwouldrecommendbuyingSEOElite,ortryingthembothandreturningwhicheveroneyoudonotlike.
(http://seoelite.
com/)Free:PRWeb–freepressreleases.
Ioftenrecommendpurchasingoneoftheirpremiumservicesthough.
(http://www.
prweb.
com)Free:Listofplacestosubmitarticles(http://www.
seobook.
com/archives/000099.
shtml)Free:Serverheadercheck(http://www.
searchengineworld.
com/cgi-bin/servercheck.
cgi)Free:(Directories)http://www.
wowdirectory.
comwilllistyoursitefree,http://www.
directoryarchives.
comisadirectoryofdirectories,andhereisafreeExcelsheethttp://www.
seobook.
com/directorylist.
xlsformanagingsomeofyourdirectorysubmissions.
Iupdatethedirectorieslistfrequently.
Free:Roboformsavesyourdataandmakesiteasytoenterpaymentandsitelistinginformation.
Usefulformassivedirectoryregistration,though4SEOBOOKyoustillneedtoensureyoumixyourlinkagedata.
Itmayalsobeinyourbestinteresttospaceoutsomeofyourregistrationstoshowmorenaturalappearinglinkagegrowth.
http://www.
roboform.
com/Free:CooperativeAdNetwork…thisessentiallyamountstoahugelinkfarm,butitisblendedinwithmanysitesthatarewellintegratedintotheweb.
Eventuallyitmaysomehowbefilteredoutorlessenedinpower,butcurrentlyitisratherpowerfulforMSNandYahoo!
(andtoalesserextentGoogle).
Icurrentlyamnotusingthisadnetworkonanyofmypermanentsites,butfeelitisworthmentioning.
(http://www.
digitalpoint.
com/tools/ad-network/)$50permonth:LinkItForwardissimilartotheCoopAdNetworkinthatitusesthepowerofmanysitestohelpthemall.
InsteadofreciprocatinglinkswithLinkItForwardyoulinktosomedomainsandfordoingthatgetcreditswhereotherswilllinktoyourdomain.
IcurrentlyamnotusingLinkItForwardonanyofmysites,butfeelitisworthmentioning.
(http://linkitforward.
com/)$50permonth:LinkExplorehelpsyoucollectcontactandlinkingdetailstotradelinkswithpeoplewhohavesitedetailsintheLinkExploredatabase.
TheLinkExploredatabasehasover10,000entriesandyoucansearchbykeywordandcategory.
LinkExplorealsoallowsyoutocollectdatafromthesearchenginessimilarlytohowSEOEliteandOptiLinkwork.
OneofthebenefitsofLinkExploreoversomeoftheotherlinkanalysistoolsisthattheirdatabasealreadyhasanumberofpeopleinitwhoarelikelytowanttotradelinkswithsimilarrelatedresources.
(http://www.
linkexplore.
com/)Arelis:linkexchangesoftware.
Itallowsyoutoseekoutlinkpartners,theircontactinformation,andemailthem.
IwouldmakesureIcustomizedanyemailIsentoutsoastoavoidbeingaccusedofemailspamming.
Arelisalsotracksyourstatuswithlinkexchangecommunications.
ArelisalsoallowsyoutouploadHTMLpageswithyourlinkpartnerslinksonthem,butIwouldnotrecommendusingthatfeatureonpermanentsites,orensureIremovedanyfootprintsleftbysoftwarewhichisdesignedspecificallyforlinkexchanges.
Itletsyouchosethebasetemplatetomatchyoursite,butyouwillwanttomakesurethecodingmatchesupwellalso.
Whenyouexchangelinksitisagoodideatoalsolinktorelatedinternalpagesandqualityresourcesthatmaynotbelinkingbackatyoursite.
(http://www.
axandra-link-popularity-tool.
com/)$175:Zeusisalinkexchangemanager/directorysoftwaresimilartoArelis.
Bothofferafreetrial.
IhavenotfullytestedZeus,butIwouldnot5SEOBOOKputpageswithlinkexchangesoftwarefootprintsonmysite.
(http://www.
cyber-robotics.
com)AggressiveSEOTools(Morerisky)Someofthesetoolsmayriskgettingyoursitebanned.
Free:CooperativeAdNetwork…thisessentiallyamountstoahugelinkfarm,butitisblendedinwithmanysitesthatarewellintegratedintotheweb.
Eventuallyitmaysomehowbefilteredoutorlessenedinpower,butcurrentlyitisratherpowerful.
Icurrentlyamnotusingthisadnetworkonanyofmysites,butfeelitisworthmentioning.
(http://www.
digitalpoint.
com/tools/ad-network/)$50permonth:LinkItForwardissimilartotheCoopAdNetworkinthatitusesthepowerofmanysitestohelpthemall.
InsteadofreciprocatinglinkswithLinkItForwardyoulinktosomedomainsandfordoingthatgetcreditswhereotherswilllinktoyourdomain.
IcurrentlyamnotusingLinkItForwardonanyofmysites,butfeelitisworthmentioning.
(http://linkitforward.
com/)Articlebot–createsmultiplecopiesofsemanticallysoundcopyfromasingleoriginalarticle.
IhavenotyetusedArticleBotbuthaveheardgoodreviews.
Iplantointerviewthemakerofthissoftwaresoon.
(http://www.
articlebot.
com/)TrafficEqualizer–scrapessearchresultsandcreatespagesfromthem.
Bydefaultitlikelyleavessomefootprints.
(http://www.
trafficequalizer.
com/)RSSEqualizer–createsstaticpagesoutofRSSfeeds(http://www.
rssequalizer.
com/)Fantomaster–highendcloakingsoftware.
Ihavenotyetusedcloakingsoftware,butFantomasterhasareputationforbeingthebestinthebusiness.
(http://fantomaster.
com/)PayPerClickToolsCustomerTracking/BidTracking/ManagementClickTracks-logfileanalyzer.
.
.
awesome(http://www.
clicktracks.
com)ConversionRuler–simplepayperclicktracking(http://www.
conversionruler.
com)KeywordMax–webbasedsoftware(http://www.
keywordmax.
com/)6SEOBOOKIndexTools–webbasedsoftware(http://www.
indextools.
com/)BidRank-downloadablesoftware(http://www.
bidrank.
com)AtlasOnePoint-webbasedsoftware(http://www.
atlasonepoint.
com)Urchin(http://www.
urchin.
com)WebSideStory(http://www.
websidestory.
com)CompetitiveAnalysisSoftwareSometoolscollecttheaddistributionrateandrankdetailsofcompetitorsbyrandomlypingingGoogle.
Ihavenotextensivelyusedtheseproducts,butIdothinktheyareinteresting.
Twooftheseproductsare:AdArchiverisaratherinexpensivecompetitiveanalysistool.
(http://www.
adarchiver.
com)AdGoorooisawaymoreexpensive,butitgraphsthedataandgivesyoutipsonhowtoadjustbidding.
(http://www.
adgooroo.
com/)GoogleAdWordsAPI(http://www.
google.
com/apis/adwords/)FraudPreventionSoftwareWho'sClickingWho(http://www.
whosclickingwho.
com/)ClickAuditor(http://www.
keywordmax.
com/click_auditor.
html)KeywordSuggestionToolsDigitalPointKeywordSuggestionTool(http://www.
digitalpoint.
com/tools/suggestion/)GoogleSuggest(http://www.
google.
com/webhpcomplete=1&hl=en)TheGoogleKeywordSandbox(http://www.
adwords.
google.
com/select/main)OvertureKeywordSuggestionTool(http://inventory.
overture.
com/d/searchinventory/suggestion/)OvertureViewBidPriceTool(http://uv.
bidtool.
overture.
com/d/search/tools/bidtool/Keywords=casino&mkt=us&lang=en_US)CountrySpecificSearchFrequency(http://www.
seoindex.
com/index.
phpc=26)7SEOBOOKKeywordlistcreatorHelpsyoucreatevariousversionsofyourkeywords.
UsingalargekeywordlistwithmanydifferentkeywordversionsisimportanttodowellonOverture.
http://www.
related-pages.
com/adwordskeywords.
aspxGOOGEditisafreedownloadablesoftwaretoolwithsimilarfeaturesastheRelatedPagestool.
(http://www.
googedit.
com/)ThePermutator-$50downloadablesoftware(http://www.
thepermutator.
com)AdWordsAnalyzerShowshowmanyadsarerunningonGoogleAdWordsatanygiventime.
(http://adwordanalyzer.
com/)OtherWebsites:ZoneEdit–allowsyoutoredirectkeywordrichdomainnamestootherlocations.
(http://www.
zoneedit.
com)SplitTester(http://www.
splittester.
com/)LargePayPerClickSearchEnginesGoogleAdWords(https://adwords.
google.
com/select/main)Overture(http://www.
overture.
com)SmallerPayPerClickSearchEnginesPleasenotethatIrecommendusingOvertureandGoogleAdWordsbeforeextendingyourPPCaccountsacrosstoomanyengines.
FindWhat(http://www.
findwhat.
com)Kanoodle(http://www.
kanoodle.
com)LookSmart(http://www.
looksmart.
com)Ithinktheirtrafficqualitysucks(oratleastitdidformewhenItriedtheminNovemberof2004).
EnhanceInteractive(http://www.
enhance.
com)Search123(http://www.
search123.
com)Epilot(http://www.
epilot.
com)8SEOBOOK9