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*WhyDigitalMigrationmattersIstvánBOZSKIBDT/IEE/TNDAgendaViewersBroadcastequipmentsBroadcastersGovernmentTechnologyFrequencySpectrumConclusions*Viewers*MoreprogramsBetterqualityInteractiveAnywhereBroadcastEquipments*Contents*NewplayersSmallplayersBetteraccessCompetitionDiverseprogramGovernment*CompetitionRevenueMarketInnovationConvergence*SpectrumEfficiency*DigitalDividendThedigitaldividendistheamountofspectrummadeavailablebythetransitionofanaloguetelevisiontodigital.
Giventheveryimportantgainsinspectrumefficiencyresultingfromthetransitiontodigital,thedigitaldividendmayrepresentverysignificantamountsofspectrum.
*UseofDigitalDividendBroadcastingservices(e.
g.
provisionofmoreprograms,highdefinition,3Dormobiletelevision)Otherservices,suchasthemobileservice,inafrequencybandwhichcouldbesharedwithbroadcasting(e.
g.
shortrangedevices)orinadistinct,harmonizedallocation(e.
g.
IMT).
*Informationbigbang!
Today,everyyearthereismoreinformationputonthewebthaneverythingthathavebeensaidandwritteninthehistoryofmankindDrIanGoldin,DirectoroftheJamesMartin21Stcenturyschool,Oxford,UK2daysin20124minutesin2016!
*M2M*BroadbandwirelessNeedsspectrumWillbringE-GovernmentE-schoolE-medicineE-commerceSomeexamples:USA,J**TheUSAEarlyidentificationSoldevenbeforeASO–June200918X6MHz=108MHz700MHzAuction–Mar2008(Source:GSMA)*VerizonA,B&C$9.
4BillionAT&TMobilityB$6.
6BillionFrontierWireless$711millionQualcommB&E$558million*JAPAN10UHFchannels=60MHzVHF=70MHzAtotalof130MHzDigitaltelevisionmigrationisNOTjustaboutTelevision!
*TheDigitalRevolutiontouchesallaspectsofradiocommunicationandtelecommunicationservices*StartNOW!
*Thankyouforyourattention!