博客xuleikankan

Weiterfu¨hrendeLiteraturBeilharz,F.
2012.
SocialMediaManagement.
WieMarketingundPRSocial-Media-tauglichwerden.
Go¨ttingen:BusinessVillage.
Dannha¨user,R.
2014.
PraxishandbuchSocialMediaRecruiting.
ExpertenKnow-How/Praxistipps/Rechtshinweise.
Wiesbaden:SpringerGabler.
Eilers,D.
2014.
WirkungvonSocialMediaaufMarken.
EineganzheitlicheAbbildungderMarkenfu¨hrunginSocialMedia.
Wiesbaden:SpringerGabler.
Faber,R.
,undPrestin,S.
2012.
SocialMediaundLocation-basedMarketing.
MitGoogle,Facebook,Foursquare,Groupon&Co.
localerfolgreichwerben.
Mu¨nchen:CarlHanserVerlag.
Gan,Li,undYin,Z.
2014.
DatayouneedtoknowaboutChina.
ResearchReportofChinaHouseholdFinanceSurvey2012.
Berlin/Heidelberg:Springer.
Heymann-Reder,D.
2011.
SocialMediaMarketing.
ErfolgreicheStrategienfu¨rSieundIhrUnter-nehmen.
Mu¨nchen:Addison-WesleyVerlag.
Ko¨nig,C.
,undStahl,M.
2014.
SozialeMedien.
GegenstandundInstrumentderForschung.
Wiesbaden:SpringerVS.
Lammenett,E.
2014.
PraxiswissenOnline-Marketing.
Afliate-undE-Mail-Marketing,Suchmaschinenmarketing,Online-Werbung,SocialMedia,Online-PR,4.
Au.
Wiesbaden:SpringerGabler.
Levy,J.
R.
2012.
FacebookMarketing.
GestaltenSieIhreerfolgreichenKampagnen.
Mu¨nchen:Addison-WesleyVerlag.
Rogge,C.
,undKarabasz,R.
2014.
SocialMediaimUnternehmen–RuhmoderRuin.
Erfahrung-slandkarteeinerExpeditionindieSocialMedia-Welt.
Wiesbaden:SpringerVieweg.
Rother,P.
2010.
Web2.
0Communities.
Gescha¨ftsmodellanalyseundErfolgsfaktoren.
Hamburg:DiplomicaVerlag.
Schmidt,J.
H.
2013.
Socialmedia.
Wiesbaden:SpringerVS.
Tembrink,C.
,Szoltysek,M.
,undUnger,H.
2014.
DasBuchzumerfolgreichenOnline-MarketingmitYouTube.
Ko¨ln:O'ReillyVerlag.
Wolber,H.
2012.
Die11Irrtu¨meru¨berSocialMedia.
WasSieu¨berMarketingundReputations-managementinsozialenNetzwerkenwissensollten.
Wiesbaden:SpringerGabler.
#SpringerFachmedienWiesbaden2016Y.
Liu,SocialMediainChina,DOI10.
1007/978-3-658-11231-8215AnhangA:LinksderwichtigstenSocialMediainChinaImFolgendensinddiewichtigstenSocialMediainChinamitdenentsprechendenLinkszudenWebsitesoderInformationsquellennachKategorienaufgelistet.
InKlammernsinddiechinesischenNamen,mitdenensieineinerSuchmaschineschnellgefundenwerdenko¨nnen.
1.
InstantMessaging(即时通信)QQMessenger:http://www.
imqq.
comWeChat(微信):http://www.
wechat.
com/enAliwangwang(阿里旺旺):http://www.
taobao.
com/wangwangYYTalk(YY语音):http://www.
yy.
comMomo(陌陌):https://www.
immomo.
com/venFetion(中国移动飞信):http://feixin.
10086.
cnQQTalk(QQ语音):http://qt.
qq.
comRenrenDesktop(人人桌面):http://im.
renren.
com/desktop.
htmlMiTalkMessenger(米聊):http://www.
mitalk.
comYixin(易信):http://www.
yixin.
imLaiwang(来往):http://www.
laiwang.
comLine(连我):http://line.
me/zh-hansSkype:http://skype.
gmw.
cnWeMeet(微米):http://www.
weimi.
meBeiduHi(百度Hi):http://im.
baidu.
com2.
Video-undMusikportale(视频音乐)Youku(优酷):http://www.
youku.
comiQIYI(爱奇艺):http://www.
iqiyi.
comTencentVideo(腾讯视频):http://v.
qq.
comBaiduVideo(百度视频):http://v.
baidu.
comTudou.
com(土豆网):http://www.
tudou.
com(Fortsetzung)#SpringerFachmedienWiesbaden2016Y.
Liu,SocialMediainChina,DOI10.
1007/978-3-658-11231-8217SohuTV(搜狐视频):http://tv.
sohu.
comLETV(乐视网):http://www.
letv.
comPPS(PPS影音):http://www.
pps.
tvPPTV(PPTV聚力):http://www.
pptv.
comXunleiKankan(迅雷看看):http://www.
kankan.
com360kan(360影视):http://www.
360kan.
comSinaVideo(新浪视频):http://video.
sina.
com.
cnWeishi(微视):http://weishi.
qq.
comMiaopai(秒拍):http://www.
miaopai.
comKuwoMusik(酷我音乐):http://www.
kuwo.
cnKugouMusik(酷狗音乐):http://www.
kugou.
com1TingMusik(一听音乐):http://www.
1ting.
com9Ku.
com(九酷音乐网):http://www.
9ku.
comXiami.
com(虾米音乐网):http://www.
xiami.
com5Sing.
com(中国原创音乐基地):http://5sing.
kugou.
comQQMusik(QQ音乐):http://y.
qq.
comSougouMusik(搜狗音乐):http://mp3.
sogou.
comPho¨nixMusik(凤凰音乐):http://yue.
ifeng.
com3.
Blogs(博客)SinaBlog(新浪博客):http://blog.
sina.
com.
cnNetEaseBlog(网易博客):http://blog.
163.
comSohuBlog(搜狐博客):http://blog.
sohu.
comPho¨nixBlog(凤凰博报):http://blog.
ifeng.
comChina.
comBlog(中华网博客):http://blog.
china.
comHexunBlog(和讯博客):http://blog.
hexun.
comCSDNBlog(CSDN博客):http://blog.
csdn.
net36Kr(36氪):http://www.
36kr.
comBlogBus(博客大巴):http://www.
blogbus.
com4.
Microblogs(微博)SinaWeibo(新浪微博):http://www.
weibo.
comTencentWeibo(腾讯微博):http://t.
qq.
comSohuWeibo(搜狐微博):http://t.
sohu.
com5.
MinimalistischeBlogs(轻博客)RenrenXiaozhan(人人小站):http://zhan.
renren.
comSinaQing(新浪轻博客):http://qing.
blog.
sina.
com.
cn/LOFTER(乐乎):http://www.
lofter.
comDiandian(点点):http://www.
diandian.
com6.
AllgemeinesozialeNetzwerke(社交网络)Qzone(QQ空间):http://qzone.
qq.
comRenren(人人网):http://www.
renren.
comPengyou(朋友网):http://www.
pengyou.
com(Fortsetzung)218AnhangA:LinksderwichtigstenSocialMediainChinaKaixin001(开心网):http://www.
kaixin001.
com51.
com(51游戏社区):http://www.
51.
com7.
SozialeBusinessnetzwerke(商务社交网络)Wealink(若邻网):http://www.
wealink.
comTianji(天际网):http://www.
tianji.
comJingwei(经纬网):http://www.
jingwei.
comDajie(大街网):http://www.
dajie.
comUshi(优士网):http://www.
ushi.
comLinkedIn(领英):https://www.
linkedin.
com8.
SozialesLeben(社会化生活)Jiepang(街旁):http://jiepang.
comDianping.
com(大众点评网):http://www.
dianping.
comDouban(豆瓣网):http://www.
douban.
comXiachufang(下厨房):http://www.
xiachufang.
com9.
Fotoportale(图片社交)Duitang(堆糖网):http://www.
duitang.
comHuaban(花瓣网):http://huaban.
comTuding(图钉):http://www.
tuding001.
comPaPa(啪啪):http://papa.
me10.
Unternehmenskollaboration(企业社交)Yammer(雅米):http://www.
yammer.
cnYunzhijia(云之家):http://kdweibo.
com/homeBeisenTita(千森Tita):http://www.
tita.
comMingdao(明道):http://www.
mingdao.
com11.
Reiseportale(旅游社交)TripAdvisor(到到网):http://www.
daodao.
comDoyouhike.
net(磨房):http://www.
doyouhike.
netQyer(穷游网):http://www.
qyer.
comMafengwo(蚂蜂窝):http://www.
mafengwo.
cn8264.
com(户外资料网):http://www.
8264.
com12.
Foren(论坛)BaiduTieba(百度贴吧):http://tieba.
baidu.
comTianyaClub(天涯社区):http://www.
tianya.
cnMOP(猫扑):http://www.
mop.
comLibaForum(篱笆网论坛):http://www.
liba.
comKDSLife(宽带山社区):http://www.
kdslife.
comAutohome(汽车之家):http://www.
autohome.
com.
cn13.
E-Commerce(电子商务)Taobao(淘宝网):http://www.
taobao.
comTmall(天猫):http://www.
tmall.
comJD(京东):http://www.
jd.
com(Fortsetzung)AnhangA:LinksderwichtigstenSocialMediainChina219No.
1Store(1号店):http://www.
yhd.
comAmazon(亚马逊):http://www.
amazon.
cnPaipai(拍拍网):http://www.
paipai.
comDangdang(当当):http://www.
dangdang.
comSuning(苏宁易购):http://www.
suning.
comVIP(唯品会):http://www.
vip.
comJumei(聚美优品):http://bj.
jumei.
comMeituan(美团网):http://bj.
meituan.
comJuhuasuan(聚划算):http://ju.
taobao.
comDianping(大众点评团):http://t.
dianping.
comBaiduNuomi(百度糯米):http://www.
nuomi.
com58.
com(58团购):http://t.
58.
com14.
SocialCommerce(社会化电商)Meilishuo(美丽说):http://www.
meilishuo.
comMogujie(蘑菇街):http://www.
mogujie.
comFandongxi(翻东西):http://www.
fandongxi.
comDoubanDongxi(豆瓣东西):http://dongxi.
douban.
comGuoku(果库):http://www.
guoku.
comNuandao(暖岛):http://www.
nuandao.
comTaobaoMobile(微淘):http://www.
taobao.
com15.
Wikis&Q&A-Portale(百科问答)BaiduBaike(百度百科):http://baike.
baidu.
comBaiduZhidao(百度知道):http://zhidao.
baidu.
comiAsk(爱问知识人):http://iask.
sina.
com.
cnGuokr(果壳):http://www.
guokr.
comZhihu(知乎):http://www.
zhihu.
com16.
Partnerportale(婚恋交友)Jiayuan(世纪佳缘):http://www.
jiayuan.
comBaihe(百合网):http://www.
baihe.
comZhenai(珍爱网):http://www.
zhenai.
comNetEaseYuehui(网易同城约会):http://yuehui.
163.
comTaonan(淘男网):http://www.
51taonan.
comYuanLai(缘来网):http://www.
yuanlai.
com17.
SocialMediaMonitoring(社会化媒体监测):iMediaMatrix:http://www.
iresearch.
com.
cn/product/iMediaMatrix.
shtmliUserTracker:http://www.
iresearch.
com.
cn/product/iUserTracker.
shtmlmUserTracker:http://www.
iresearch.
com.
cn/product/mUserTracker.
shtmliVideoTracker:http://www.
iresearch.
com.
cn/product/iVideoTracker.
shtmlmGameTracker:http://www.
iresearch.
com.
cn/product/mGameTracker.
shtmlIWOMmaster:http://www.
iwommaster.
com/index_en.
htmiSentia(慕亚):http://cn.
isentia.
comSocialTouch(时趣):http://www.
social-touch.
com(Fortsetzung)220AnhangA:LinksderwichtigstenSocialMediainChinaWeiFengyun(微风云):http://www.
tfengyun.
comWeiboreach(知微):http://www.
weiboreach.
comSocialMaster:http://www.
weibomaster.
com1510cloud(云途):http://www.
1510cloud.
comCMM(中国媒体监测服务):http://cmm.
prnasia.
com/mwAnhangA:LinksderwichtigstenSocialMediainChina221AnhangB:LinksderwichtigstenSocialMediainDeutschlandImFolgendensinddiewichtigstenSocialMediainDeutschlandmitdenentsprechendenLinkszudenWebsitesoderInformationsquellennachdenKategoriendesSocialMediaPrismas(s.
Abb.
2.
2)aufgelistet.
DabeiwerdendieenglischenBegriffeverwendet.
1.
Reviews/RatingsIdealo.
de:http://www.
idealo.
deBilliger.
de:http://www.
billiger.
deGeizhais:https://geizhals.
deTripsbytips:http://de.
tripsbytips.
comGoodreads:http://www.
goodreads.
comYelp:http://www.
yelp.
deHolidyCheck.
de:http://www.
holidaycheck.
deFoodspotting:http://www.
foodspotting.
comMeinpro:http://www.
mein-pro.
deDocInsider:http://www.
docinsider.
deDooyoo:http://www.
dooyoo.
deYopi.
de:http://www.
yopi.
deAmazon:http://www.
amazon.
deCheck24:http://www.
check24.
deCiao!
:http://www.
ciao.
deGeprueft.
de:http://www.
geprueft.
deTripAdvisor:http://www.
tripadvisor.
de2.
SocialBookmarksStumbleUpon:https://www.
stumbleupon.
comWebnews:http://www.
webnews.
deDelicious:https://delicious.
comDiigo:https://www.
diigo.
com(Fortsetzung)#SpringerFachmedienWiesbaden2016Y.
Liu,SocialMediainChina,DOI10.
1007/978-3-658-11231-82233.
Question&AnswerSitesAnswers:http://www.
answers.
comCOSMiQ:http://www.
cosmiq.
deGutefrage.
net:http://www.
gutefrage.
netDisqus:https://disqus.
comHiogi.
de:http://www.
hiogi.
deSpring.
me:http://new.
spring.
meYahooAnswers:https://answers.
yahoo.
comWer-Weiss-Was:http://www.
wer-weiss-was.
deSchlauefragen.
de:http://www.
schlauefragen.
deWillwissen.
net:http://www.
willwissen.
net4.
LiveCasting/LifestreamsOmegle:http://www.
omegle.
comUstream:http://www.
ustream.
tvLivestream:http://new.
livestream.
comMake.
tv:http://www.
make.
tv/deSkypeQik:http://www.
skype.
com/de/qikBendecho:http://www.
bendecho.
com/de5.
SocialShopping/SocialCommerceDealjaeger.
de:http://www.
dealjaeger.
deAmazonBuy.
vip:https://www.
amazon.
deBrands4friends:http://brands4friends.
netStylefruits:http://www.
stylefruits.
deEtsy:https://www.
etsy.
com/deDailyDeal:https://dailydeal.
deDaWanda:http://de.
dawanda.
comPlanetSports:http://www.
planet-sports.
deLivingsocial:https://www.
livingsocial.
comDeals.
de:http://www.
deals.
deEflee:http://www.
eflee.
deEdelight:http://www.
edelight.
deKleiderKreisel:http://www.
kleiderkreisel.
de6.
CrowdsourcedContentYIGG:http://www.
yigg.
deSmava:http://www.
smava.
deQuora:https://www.
quora.
comKuro5hin:http://www.
kuro5hin.
orgDigg:http://digg.
comKickstarter:https://www.
kickstarter.
comWikipedia:https://www.
wikipedia.
de(Fortsetzung)224AnhangB:LinksderwichtigstenSocialMediainDeutschland7.
Collaborationcyn.
in:http://cynapse.
com/cyn-inSharetronix:http://sharetronix.
comMindomo:https://www.
mindomo.
com/deDoodle:http://doodle.
com/deZOHO:https://www.
zoho.
comMindmeister:http://www.
mindmeister.
com/de8.
BlogPlatforms&CommunitiesStoryful:http://storyful.
comMyblog.
de:http://www.
myblog.
deblogWERK:http://www.
blogwerk.
comTypepad:http://www.
typepad.
comBlog.
de:http://www.
blog.
deBloghof.
net:http://www.
bloghof.
netDIASPORA:https://joindiaspora.
comJimdo:http://de.
jimdo.
com/blogYoung.
de:http://www.
young.
deTumblr:https://www.
tumblr.
comGoogleBlogger:https://www.
blogger.
comMylife:http://www.
mylife.
com9.
InuenceTweetGrader:https://twitter.
com/tweetgraderMentionmapp:http://mentionmapp.
comTailwind:http://www.
tailwindapp.
com/pinreachTweetLevel:https://twitter.
com/tweetlevelEdelman:http://www.
edelman.
comTwitterCounter:http://twittercounter.
com/tweetcounterTwitalyzer:http://www.
twitalyzer.
comKred:http://www.
kred.
comTwitterGrader:https://twitter.
com/graderKlout:https://klout.
comTweetreach:http://tweetreach.
com10.
OnlineDatingSpin.
de:http://www.
spin.
deFriendscout24:http://www.
friendscout24.
deSKOUT:http://www.
skout.
comTinder:http://www.
gotinder.
comLOVOO:https://de.
lovoo.
comGrindr:http://grindr.
comOkcupid:https://www.
okcupid.
comBadoo:http://badoo.
com/de(Fortsetzung)AnhangB:LinksderwichtigstenSocialMediainDeutschland22511.
TwitterEcosystemsTweepi:http://tweepi.
comBitly:https://bitly.
comManageFlitter:http://manageitter.
comTwitterCounter:http://twittercounter.
comTwitgoo:http://twitgoo.
comTweetDeck:https://tweetdeck.
twitter.
comStorify:https://storify.
comTwitterfeed:http://twitterfeed.
comTweriod:http://www.
tweriod.
comHootsuite:https://hootsuite.
com12.
LocationBasedServicesPath:https://path.
com/momentsBanjo:https://play.
google.
com/store/apps/detailsidcom.
banjo.
androidAroundMe:http://www.
aroundmeapp.
comTellmewhere:http://tellmewhere.
comYelp:http://www.
yelp.
deFoursquare:https://de.
foursquare.
comGoogleMyBusiness:http://www.
google.
com/business13.
SocialNetworksHi5:http://www.
hi5.
comGoogle+:https://plus.
google.
comMeetup:http://www.
meetup.
comNING:http://www.
ning.
com/deRaptr:http://raptr.
comTwitter:https://twitter.
comPlurk:http://www.
plurk.
comJappy:https://www.
jappy.
deStayFriends:http://www.
stayfriends.
deFriendster:http://www.
friendster.
comFacebook:https://de-de.
facebook.
com14.
ForumsTheStudentRoom:http://www.
thestudentroom.
co.
ukZvents:http://support.
zvents.
com/homeUltimateGuitar.
com:http://www.
ultimate-guitar.
comSomethingAWFUL:http://www.
somethingawful.
comNeoGAF:http://neogaf.
com/forum4chan:http://www.
4chan.
orgRegator:http://regator.
comGoogleGroups:https://groups.
google.
com/forum(Fortsetzung)226AnhangB:LinksderwichtigstenSocialMediainDeutschlandDISboards.
com:http://www.
disboards.
comBimmerfest:http://www.
bimmerfest.
comMacRumors:http://www.
macrumors.
com15.
SMS/Voice,InstantMessagingWhatsApp:http://www.
whatsapp.
comAIM:https://www.
aim.
comMSN:http://www.
msn.
com/de-deYahooMessenger:https://de.
messenger.
yahoo.
comViber:http://www.
viber.
comSkype:http://www.
skype.
com/deICQ:http://www.
icq.
com/de16.
MonitoringToolsSocialbakers:http://www.
socialbakers.
comHootsuite:https://hootsuite.
comDataChamp24:http://datachamp24.
deGoogleAnalytics:http://www.
google.
de/intl/de/analyticsEthority:http://ethority.
de17.
ReputationWebMii:http://webmii.
comKgbpeople:http://de.
kgbpeople.
comLinkedIn:https://de.
linkedin.
comPROskore:http://www.
proskore.
comEntityCube:http://entitycube.
research.
microsoft.
comYasni:http://www.
yasni.
deAbout.
me:https://about.
meXING:https://www.
xing.
com/dePipl:https://pipl.
com18.
VideoYouTube:https://www.
youtube.
comVine:https://vine.
coVimeo:https://vimeo.
comViddler:http://www.
viddler.
comBigThink:http://bigthink.
comVEVO:http://www.
vevo.
comTED:http://www.
ted.
comTvtag:http://tvtag.
comClipsh:http://www.
clipsh.
deHulu:http://www.
hulu.
comSocialcam:https://socialcam.
comViggle:http://get.
viggle.
com(Fortsetzung)AnhangB:LinksderwichtigstenSocialMediainDeutschland227Viddy:http://www.
viddy.
comBlip.
tv:http://blip.
tvVeoh:http://www.
veoh.
com19.
Documents/ContentIssuu:http://issuu.
comDoktus:http://www.
doktus.
deSugarSync:https://www.
sugarsync.
comDropbox:https://www.
dropbox.
com/deGoogleDocs:https://docs.
google.
comPrezi:http://prezi.
comScribd:https://de.
scribd.
comZOHO:https://www.
zoho.
comWeTransfer:https://www.
wetransfer.
comSlideshare:http://de.
slideshare.
netDocstoc:http://www.
docstoc.
comTelekomCloud:https://portal.
telekomcloud.
comBox:https://www.
box.
com/de_DE/home20.
GamingGoodgameStudios:http://www.
goodgamestudios.
com/deSteam:http://store.
steampowered.
comInnoGames.
com:http://www.
innogames.
com/deZylom:http://www.
zylom.
com/deIchWillSpielen.
com:http://www.
ichwillspielen.
comBigpoint.
com:http://de.
bigpoint.
comWorldofWarcraft:http://eu.
battle.
net/deBattle.
net:http://eu.
battle.
net/deJetztSpielen.
de:http://www.
jetztspielen.
de21.
MobileCompanionsThumb:http://thumb.
itPocket:https://getpocket.
comRuntastic:https://www.
runtastic.
com/deLinkedInPulse:https://www.
pulse.
mePath:https://path.
comHmmm:http://www.
hmmmapp.
comWeloveit:http://weheartit.
comFoodspotting:http://www.
foodspotting.
comEvernote:https://evernote.
com/intl/deFlipboard:https://about.
ipboard.
comFancy:https://fancy.
com(Fortsetzung)228AnhangB:LinksderwichtigstenSocialMediainDeutschland22.
MusicShazam:http://www.
shazam.
comRdio:http://www.
rdio.
com/home/de-deiTunes:http://www.
apple.
com/de/itunesTunein:http://tunein.
comSoundcloud:https://soundcloud.
comAupeo:https://www.
aupeo.
deSpotify:https://www.
spotify.
com/deLast.
fm:http://www.
lastfm.
deSimfy:http://hello.
simfy.
deTape.
tv:http://www.
tape.
tvMidomi:http://www.
midomi.
comBandcamp:https://bandcamp.
comBLIP.
fm:http://blip.
fmRhapsody:http://www.
rhapsody.
comJamendo:https://www.
jamendo.
com/de23.
WikisWikiLeaks:https://wikileaks.
orgMediaWiki:http://www.
mediawiki.
orgWikipedia:http://de.
wikipedia.
orgWikia:http://de.
wikia.
comTWiki:http://twiki.
org24.
PicturesInstagram:http://instagram.
comImageloop:https://www.
imageloop.
comFlickr:https://www.
ickr.
comFototalk:http://fototalk.
dePhotobucket:http://photobucket.
comGooglePicasa:http://picasa.
google.
de/intl/deFotocommunity:http://www.
fotocommunity.
deDeviantART:http://www.
deviantart.
comPinterest:https://de.
pinterest.
comPixelio.
de:http://www.
pixelio.
deMyphotobook:http://www.
myphotobook.
de25.
SocialMediaToolsIFTTT:https://ifttt.
com/Cyfe:http://www.
cyfe.
com/TwentyFeet:https://sumall.
com/20ftBuzzFeed:http://www.
buzzfeed.
com(Fortsetzung)AnhangB:LinksderwichtigstenSocialMediainDeutschland229Netvibes:http://www.
netvibes.
comShareaholic:https://shareaholic.
comSocialBro:http://www.
socialbro.
comSocialoomph:https://www.
socialoomph.
comAddThis:http://www.
addthis.
comBuffer:https://bufferapp.
com230AnhangB:LinksderwichtigstenSocialMediainDeutschlandStichwortverzeichnisAAbonnementkonto,105,160Absatzhelfer,208Absprungrate,59Adidas,113AdidasNEO,153Aktionsrahmen,1Album,130Alexa,57–61Alexa-Toolbar,58Alibaba,79Alipay,116AllgemeinessozialesNetzwerk,39All-in-One,195Anlagenbau,113AnzahldermonatlichaktivenNutzer,56API,110APNIC,61AppleWatch,97Autobase,128,133Automobilindustrie,113BBastianSchweinsteiger,198BBS,40BestPractice,4,196Bewertungsportal,40–42BigDataManagement,15,70Blog,33–37Bloggen,34BMW,97,141Bohai-Ring,211Bonus,202BorisBecker,140BounceRate,59BrandEngagement,209Brauch,198Brieftasche,115Buddy-Liste,32BulletinBoardSystem,40Bu¨rgerjournalismus,14CCampus-Netzwerk,154CashCow,95Chatten,32ChinaWebmaster,75–76CIC,71–73City-Tier-System,211CIW,71CloudComputing,15CNNIC,61–68CNZZ,73–75Coca-Cola,22–23Community,40ConversationPrism,28DDastraditionelleChinesische,197DasvereinfachteChinesische,197Datenplattform,63Deckungsrate,68DELL,42,91–92,142,203DEMAG,104,114–115Dialekt,197DidiDache,117Diskussionsforum,40Drag&Drop,85#SpringerFachmedienWiesbaden2016Y.
Liu,SocialMediainChina,DOI10.
1007/978-3-658-11231-8231EE-Commerce,49–51Ein-Kind-Politik,210Einkommensniveau,212Empfehlungshandel,51Empfehlungsnetzwerk,39Ethority,28FFacebook,16Facebook-Seite,158FCBayernMu¨nchen,198Feed,37Feiertag,198Fenster-Schu¨tteln,90Fernzugriff,86Flaschenpost,99Fluktuationsrate,2114CdesMarketing,194G-Mobilfunksystems,7Freigabekreis,102FreundRadar,99Fru¨hwarnsystem,186GGamication-Element,196Geldgeschenk,201Generation,210Gepogenheit,198GesellschaftlicheDurchdringungsrate,5Glu¨ckszahl,203GoldeneWoche,205GoogleU¨bersetzer,128GreatFirewall,18Gruppenchat,84–85Gruppenkauf,175–179Gutschein,199HHerausforderung,23–24Hongbao,201HTML,14HuatengMa,78IICQ,33IKEA,49,142IM,32IM-Tool,32Inuencer,23Infrastruktur,211InstantMessaging,32–33Internetforum,40Internetplattform,16Internetsperre,205Internet-Tagebuch,33Internet-Wohnzimmer,147InternetWorldofMouth,72Internetzensur,205iResearch,69–71IWOM,72JJSTV,52JustinBieber,140KKannibalismus-Effekt,96KantarGroup,71Kaufentscheidung,212Kennzahl,77KlassischesWeb,15KollektiveIntelligenz,15,46Kommunikation,17Kontakte1.
Grades,39Kontakte2.
Grades,39Konversation,17Krisenmanagement,17KritischeA¨uerung,23KritischeMasse,107KritischeStimmung,72LLaienjournalismus,14LanYang,209LBS,87Lebensunterhalt,211Leistungsbilanz,3LijunDeng,198Lingying,169LinkedIn,40,169–171Lohnniveau,211LuckyMoney,201Lunarkalender,198232StichwortverzeichnisMMadeinGermany,208Many-to-many-Web,14Marke,206–210Marke-Nutzerrate,119Marketingbudget,210Marketingkampagne,196Marketingstrategie,196Marketingziel,196MAU,56McDonald's,106,120,168–169MediaWiki,46Medienplanung,67MesutO¨zil,198MichaelFuchs,4MIM,33MinimalistischesBlog,38Mitmach-Netz,14MobileApp,8MobileNutzerrate,11Moderator,41Momente,102Mondfest,198Mondkalender,198Mondkuchen,198Mundpropaganda,15,17,209NNationalita¨t,197Netzsprache,197Neujahrsfest,201NIR,61Nutzerrate,6Nutzungsintensita¨t,77OO¨ffentlicheHomepage,158–160O¨ffentlichePlattform,160–163O¨ffentlichesKonto,160–163O¨ffentlichesWeChat-Konto,105–115One-to-many-Web,15Online-Community,16Online-Forum,40Online-Shopping,173Online-Status,82O2O,8,181–183,199,212OpenSourceArchitektur,15OPI,155Organisationsstruktur,24PPartnerbo¨rse,52Peer-to-Peer,32Perluss-Delta,211Personalpolitik,24PersoneninderNa¨he,87Perso¨nlicherRaum,147Pichtauffassung,211PHP,14Pipi-Zeitmaschine,143–144Plaudern,32PointofSale,182Posting,34PostWall,85–86Preis,212PrivaterGruppebeitreten,90Produktpiraterie,208Professionalita¨t,165Prominente,209Push-Verfahren,32QQ&A,46Q-Coin,117QICQ,80Qixi,199QQ,80–92QQApp,86QQBasiskonto,82QQEnterprise,90QQID,80QQInternational,80QQMarketing,91QQMessenger(QMe),80–92QQNickname,82QR-Code,87–89,102,108–109,212Qzone,147–154RRebloggen,142Regelung,206Renren,154–163Retweet,22Rezession,42ROI,210RoterUmschlag,117,201Rundsendungen,91Stichwortverzeichnis233SSaaS,188SBSS,72Schriftreform,197Schu¨tteln,99SchwacheBeziehung,39Seitenabruf,57SEO,61Servicekonto,105,160Serviceseite,21Shitstorm,205Singlebo¨rse,52SinglesDay,174–175SinoFile,187SixDegreesofSeparation,39SmallWorldTheorem,39SMART-Ziel,196Smiley,101SMS,32SNS,38SocialCommerce,51SocialCRM,188SocialMedia,17SocialMediaGuideline,205SocialMediaLandschaft,28SocialMediaMarketing,13SocialMediaMonitoring,23,185–193SocialMediaMonitoringTools,186Social-Media-Plattform,16SocialMediaPrisma,28SocialShopping,51SocialWeb,18Soku,130Sonnenkalender,198SozialesMedium,17SozialesNetzwerk,38–40SpezischessozialesNetzwerk,39Sprachbarriere,18,197–204Sprachekenntnis,197Star,209Starbucks,198StarkeBeziehung,39Statista,56Statusmeldung,37Sticker,101Straenbild,103Suchmaschine,197Synchronisieren,109TTag,34,99TechnikausDeutschland,208Tencent,77Tenpay,115Thread,41TimoBoll,140,210Tradition,198TraditionellesMassenmedium,17TRUSTe,100Tudou,128UU¨berlappungsrate,65U¨bersetzen,18U¨bersetzungsfunktion,1014-2-1Umfeld,210Umsatzeinbruch,21Unglu¨ckszahl,203Unionpay,116Unternehmenskonto,105UserGeneratedContent,14VValentinstag,199Venn-Diagramm,68Verbraucherschutzorganisation,205VeriziertesQzone-Konto,153Viadeo,168VictorKoo,127VIP-Status,82ViralesMarketing,17VirtuelleCommunity,16,18VOIP,83Volkswagen,159VPNTunnel,18WWalkie-Talkie,104–105WashTecAG,46Web1.
0,15Web2.
0,13Webforum,40Weblog,33WebWeChat,105234StichwortverzeichnisWeChat,93–121WeChato¨ffentlichePlattform,105Weishi,134Weixin,93Werbebotschaft,12,203Werbetra¨ger,12WhatsApp,97Wi-Fi-Netzwerk,7Wiki,42–46Wikipedia,46Wirtschaftsring,211Wohlstand,211WordofMouth,209WPPGroup,71XXiaomi,95Xiaonei.
com,154XING,16,40YYangtse-Delta,211Youku,126–133ZZahlenkombination,203Zugriffsberechtigung,86Zuverla¨ssigkeit,211Stichwortverzeichnis235