informationandAnalysis- 2015 What is the biggest surprise of Internet advertising-（分析- 2015网络广告最大的惊喜是什么-）

Analysis:2015 What is the biggest surpriseof Internet advertising?

(Free Paper Download Center News) Last night,based on a large data push Tencent advertising maxedcircleof friends - the micro-channel ad here.

It is said that the poor receive a Coke ad, receive vivoadvertising is the middle, is received by the BMW adTyrant.

So not received,a Coke can not afford it?

In fact, received a BMW ad is not necessari ly able toafford a BMW, but those who l ike to show off andforwarding, these people have a strong informationdissemination of such advertising moneywas not wasted.From this point Look,micro-channel advertising insightinto human nature haveto say isvery place.

Analysys think tank, recently released the latestresearch data, the data show: Fol lowing the 2010, 2011Internet advertising market to achieve explosive growth,in 2014 China’ s Internet advertising market once againusher inthedevelopmentof a smal l peak, the marketsizeis expected to reach 156.53 bi l l ion yuan, compared with

1

2013 56.5%annual growth,especial ly to promote mobi leadvertising, led to further enhance the overal l size, thedata show 2014 annual mobi le advertising marketreached 47.22 bi l l ionyuan,an increaseof 251.7%.

About the different types of Internet advertising,keyword advertising in 2014 is sti l l the most favored byadvertisers in the form of advertising, video advertisingcontinues to grow rapidly.

For 2015, advertisers how to release the advertisingbudget?What is the bestform of media del iverychannels?

There is no universal answer to the industry, and thelargest horse who would be the answer to that is:?Information Flow ad!

Three factors contributed to 2015 the flow ofinformation or advertising outbreak!

1)mobi le advertising presentation form

Mobi le advertising display mode and PC are verydifferent. Relatively smal l screens of mobi le terminals, PCside looks a lot simpler if ported to mobi le advertisingside, the effect wi l l be discounted, so compared to theBanner, table plaque and other mobi le advertising nativeflow of information in the mobi le terminal more

2

advertising space for development.

2) theflowof informationand social media advertisingnatural match

Research institutions BIA/ Kelsey predicts 2017 USsocial advertising market size of $ 11 bi l l ion,40%of theinformation flow advertising in the US market, Twitterpioneered the information flow of advertising products,and theacquisition of Mopub,NamoMedia other mobi leterminals Native advertising technology companies;.Facebook advertising has been the flow of informationthroughout the industry as the core revenue model, thereal Native advertising social networking giant is theleader, looking Chinese market, in 2012 launched the firstad of the flow of information and has launchedmicroblogging QQ space information flow advertisingTencent, apparently in the promotion of Nativeadvertising has a resource advantage incomparable.Themicro-channel recently declared a stream advertisingmarket,wi l l undoubtedly expand the volumeof theentireinformation flow of the advertising market. Before thescale may be morethanforecast this 150 bi l l ion.

3) the vertical segments successful ly test the water

3

The latest micro-channel advertising gold master issti l l unknown, we acquire a microblogging view It isunderstood that since 2012 the first to test the waterstream advertising, the platform has a growing number ofsuccess stories for example.: Last year, international lyrenowned brands Jaguar and microblogging in five daystogether to create information flow AdvertisingBenchmarking: publ ic data show 40 mi l l ion times to getthe flow of information exposure, 30 mi l l ion times theamount of reading topics, 700,000 interactive, 500,000times a video player! Touch up efficient and userinformation in the form of interactive communication flowof advertising to makeJaguar so Tyrantgold master favor.

Stonesfrom other hi l ls may serveto pol ishjade

I studied social networks more mature offshore, thedevelopment of information flow has been relativelymature advertising. It is understood that in the fourthquarter 2013, Twitter’ s mobi le advertising revenueaccounted for75%, Facebook mobi leadvertising revenuesaccounted for increased to 53%, and the main benefitfrom actively trying to stream advertising ‘because theuser value in the first place, the information flow to

4

balance the different interests of the advertising pointbetween advertisers and users.’ - This may beinterpreted as information flows advertising greatestcharm.

Facebook mobi le advertising revenue share of totaladvertising revenue in excess of 66%, the hero behind thisis that the flow of information mobi leadvertising .Facebook end information flow CTR 187%higher than the PC end mobi le advertising briskperformance basis large-scale active in the mobi le phoneusers, according to Facebook reported a 1.35 bi l l ionmonthly active users, there are 1.12 bi l l ion are active usersof mobi le terminals,of which there are only 34%of usersuse mobi le terminals to log in.Whether it is a mobi leterminal active users, or only in the mobi le user logs in,the 28.6%and 79.5%growth ratewere significantly higherthan theoveral l growth rateof 13%of users.ad appears inthe user’ s attention the most concentrated area ofinformation flow, for Facebook most need to balance thepoint is that neither al lows users to access the socialimpact of advertising information experience,whi le notreducing the advertisers want to accompl ish this mission

5

put return, Facebook is only one weapon: let advertiserstarget users based on precise del ivery of personal izedadvertising based on high-qual ity advertising contentandform, the user precise del ivery, coupled with the flow ofinformation that the user focus on the location,Facebook’ s mobi le advertising effectiveness, in terms ofcl ick-through rate or advertisers del ivery costs, haveshown advantages.

Overseas experience the success of social networkingsites can actual ly get in the country learn from China inthis regard thanks to the surge in mobi le Internetsubscribers, user habits and duration of substantialgrowth, on the one hand but also domestic advertisershave also begun to focus more on social website platformand efficient del ivery of high returns.

Information flow advertising trend

Based on the foregoing analysis, I have reason tobel ieve that in 2015, the flow of information advertisingwi l l be the main trend of mobi le marketing, socialnetworking sites preemption analysis of industry statusquo advertising information flow, information flowadvertising is advertising trend at this stage,especial ly in

6

the mobi le Internet boom to the passage of time, themobi le terminal information flow more and moreadvertisers advertising attention. Looking at the world,whether it is Facebook,Twitterordomestic microbloggingtest thewater first,and QQ space pioneers such headl inestoday,with just launched micro-channel, several majorsocial media networking platform has launchedadvertising information flow, information flow aredefinitely the future prospects of advertising, informationflowtrends in mobi leadvertising wi l l become mainstreamend advertising.

I bel ieve that with micro-channel flow of informationadvertising launch, together with the previousmicroblogging education, the two giants of the marketwi l l consol idate the information flow devote advertisingmarket leading position in the industry,whether orWeibomicro-channel or simi lar headl ines today,QQ space newscl ient launched this advertising platform of informationflow, information flow as popular advertising wi l l usher intheir own development opportunities, information flowadvertising wi l l become the future of mobi le terminaladvertising advertisers select choice (Source: ZDNet

7

reports, text / easy Beichen, compi le: Free PaperDownload Center

8