Ealinglick

FromOhSoBerrytoSaltedCoconut&Mango,LICKALIXhandmade,naturalandhealthyicelollieswillmakesummer2015eventastierBritishbrandLICKALIXrespondstoconsumerdemandforlow-sugar,low-fat,free-fromtreats28May2015Followingasuccessfulcrowdfundingcampaign,LondonbasedgourmeticelollycompanyLICKALIX(www.
lickalix.
com)hasunveileditssummer2015rangeofhandmade,naturalandhealthyicelollies.
LICKALIXhasalsoexpandedsothatitsproductsarenowavailablenationwideandhasbeenvotedintheTop50ofOcado's'Britain'sNextTopSupplier2015'.
FourdeliciousLICKALIXflavoursarecurrentlyavailableinretailoutletswithaRRPof2each:CaribbeanTwist,Strawberry&BananaSmoothie,MangoRaspberrySwirlandOhSoBerry.
Inaddition,innovativelimitededitionflavourssuchasSaltedCoconut&MangoandPeanutButter&Jellywillbeonsaleatvariousfoodfestivalsandmarketsthissummer,includingTasteofLondon.
InspiredbyMexican'paletas',whichareverypopularintheUSA,KarisandDominicGesuasetupLICKALIXin2014.
TheyestablishedtheinnovativebrandinLondonlastsummerandnowaimtodisruptthefrozentreatsmarketUK-wide.
LICKALIXicelolliesareavailablein35+outletsinLondon,includingDalstonEasternCurveGarden,LondonFieldsLido,CafeinTheRickyard(Ealing)andTheParkCafeintheHub(VictoriaPark).
TheyarealsoonsaleasfarafieldasBrighton,Chester,DerbyandNewtonAbbot.
LICKALIXco-founderKarisGesuacomments:"Icelolliesneedtomovewiththetimes.
Thatmeansoutwiththepurees,concentratesandadditivesandinwithrealfruitandnatural,organicingredientsthattastegreat.
Wemakeallouricelolliesbyhandsoweknowexactlywhatgoesintothemandwecanalsocreateunusualflavoursthatyouwouldn'tnormallyseeintheshopfreezer.
Thissummer,it'sdefinitelytimetograbaLICKALIXlollyandlick,slurpandbemerry!
"Withsavvyconsumersincreasinglylookingforhealthyfoodalternativesand'free-from'productsbecomingmoremainstream,LICKALIXoffersahealthieralternativetomanyestablishedbrands.
Itsicelolliesaremadewithreal,organicfruit,havenoaddednasties,aredairy,lactoseandglutenfreeandaresuitableforvegetariansandvegans.
Theycontainlesssugarandfatthanmostpopularicecream,icelollyandfrozenyogurtbrands–OhSoBerryonlycontains35calories,forexample.
TheLICKALIXwebsitecontainslotsofinformationaboutflavoursandstockists.
Formoreinformationaboutthispressrelease,torequestphotographyortospeaktoLICKALIXdirectly,pleasecontact:VickyPriorvicky@lickalix.
comNOTESTOEDITORSAboutthemarket88%ofpeoplegloballysaytheyarewillingtopayapremiumforfoodswithhealthyattributes(Source:Nielsenhttp://www.
marketwatch.
com/story/growing-global-health-awareness-could-mean-big-business-for-manufacturers-2015-01-20)UKconsumersspent81.
6m(16.
2%)moreonhandheldicecreaminthepastyear(Source:TheGrocerhttp://www.
thegrocer.
co.
uk/reports/digital-features/ice-cream-report-2014/10-things-you-need-to-know-about-ice-cream/371174.
article)Salesoffrozenyogurtreached13min2014-agrowthof117%inthreeyears(Source:Mintelhttp://www.
mintel.
com/press-centre/food-and-drink/a-big-scoop-for-frozen-yogurt-uk-consumption-triples-over-past-three-years-alone)Developmentofhealthierversionsoficecreamanddessertsremainslow-lessthan10%ofnewproductlaunchesin2013claimedtobelowsugar,nosugarorreducedsugar(Source:Mintelhttp://www.
mintel.
com/press-centre/food-and-drink/a-big-scoop-for-frozen-yogurt-uk-consumption-triples-over-past-three-years-alone)AboutLICKALIXLICKALIXlauncheditshandmadegourmeticelolliesinLondoninMay2014.
Duringtheheatwaveofsummer2013,KarisandDominicGesuabeganmakingicelolliesfortheirfriends.
Everyonelovedthelollies,whichwereinspiredbyMexican'paletas',sotheCamdenbasedcoupledecidedtogiveuptheirstressfuljobsinbrandingandadvertisingandbecomefull-timefoodentrepreneurs.
LICKALIXlolliesaremadebyhandusingrealfruitandallnaturalandorganicingredients(noconcentrates,juices,purees,stabilisersoradditives).
Thelolliescontainhavelesssugarandfatthanmostpopularicecream,icelollyandfrozenyogurtbrands.
Theyarealsosuitableforvegetarians,vegansandpeoplewithintolerancetolactose,dairyorgluten.
LICKALIXlolliescomeinarangeofflavours,includingMangoRaspberrySwirl,CaribbeanTwist,Strawberry&BananaSmoothieandOhSoBerry,withaRRPof2each.
Duringsummer2014,LICKALIXlollymobilesvisitedanumberoffestivalsandstreetfoodmarkets,includingTasteofLondonandStreetFeast,tointroducethelolliestoconsumers.
ThecompanyalsoestablishedpartnershipswithvariousretailersacrossLondon,includingkiosksinHydeParkandStJames'sPark,cafes,delis,barsandicecreamvans.
Feedbackfromcustomersandthemediaincluded:"thereisnothingmorerefreshing","tasty","agreatidea","scrummy"and"allofthegourmetwithnoneoftheguilt".
InMarch2015,thecompanyexpandednationwideandlauncheditswholesaleoffering.
FormoredetailsofwheretofindLICKALIXicelollies,gotohttp://www.
lickalix.
com/find-us/WatchLICKALIXonJamieOliver'sFoodTubeathttps://www.
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