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usairways 时间:2021-04-21 阅读:()
MASSACHUSETTSINSTITUTEOFTECHNOLOGYMASSACHUSETTSINSTITUTEOFTECHNOLOGYSLOANSCHOOLOFMANAGEMENTSLOANSCHOOLOFMANAGEMENT15.
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mit.
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31HowDoIPlayHowDoIPlayIIDecideDecideififandandwherewhereyouwanttobeanyouwanttobeanaggregator.
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32AggregateALLAggteewithagreementAggregatesomeAggteewithagreementReceiveinvestmentReceiveinvestmentReceiveinvestmentfromONEAggtedAggregatewithOUTagreementAggregatorPerspectiveAggregatorPerspectiveDepAggregator/ConsortiumEliminatedEliminatedAggregatedEliminatedAggregateALLAggteeswithagreementPartialCollaborativeAggregatorInd.
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Aggregator/DominantAggregator&AggregateeRelationshipStatesAggregator&AggregateeRelationshipStates33www.
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iship.
com34Aggregator"states"exampleAggregator"states"exampleIndependentAgent(BITS,Inc.
]IndependentAggregatorIntershipperIntershipperiShipiShipDependentAggregator/Dominant(UPS]DependentAggregator/ConsortiumPartialCollaborativeAggregator35RevenueModels:BusinessRevenueModels:Business--orientedoriented(beyondadvertising)(beyondadvertising)IIApplicationServiceProviderApplicationServiceProviderIILead/SalesGeneratorLead/SalesGeneratorIdentifybuyopportunitiesforuserIdentifybuyopportunitiesforuserAssemblepackagesAssemblepackagesIncreasetrust&reduceuncertaintyIncreasetrust&reduceuncertaintyIIAfterAfter--aggregationknowledgeprovideraggregationknowledgeproviderToToaggregateeaggregateeand/or3rdpartyand/or3rdparty36RevenueModels:ConsumerRevenueModels:Consumer--orientedorientedIIInformationmanagementservicesInformationmanagementservicesRelationshipmanagementRelationshipmanagementSpeciallyaggregatedinformationSpeciallyaggregatedinformationIIConsumeragentConsumeragentComparisonshopComparisonshopCreatecompoundproduct/packageCreatecompoundproduct/packageIIAfterAfter--aggregationservicesaggregationservicesProvideinsightsand/ortakeactionsProvideinsightsand/ortakeactions37Theremaybevalueinaggregationbut…Theremaybevalueinaggregationbut…TheREALVALUEisTheREALVALUEisafteraggregationafteraggregationservicesservicesIIBooks.
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net--Whoships,fromwhere,toWhoships,fromwhere,towhere,howmuchwhere,howmuchIIMoneyMarket/CDratesMoneyMarket/CDrates--WillmyofferingbeWillmyofferingbeeffectiveAretheholesinthemarketeffectiveAretheholesinthemarketIIUFAUFA--CanImanagemyfinancesbetterCanImanagemyfinancesbetter38OverviewOverviewIIAggregatordefinition,types&examplesAggregatordefinition,types&examplesIIEnablingtechnologiesEnablingtechnologiesIINewemergingaggregatorsNewemergingaggregatorsIIAggregator/Aggregator/AggregateeAggregateestrategiesstrategiesIISummarySummary39KeyInsightsandImplicationsKeyInsightsandImplicationsInsightsInsightsEveryoneimpactedEveryoneimpactedAggsAggsnotlimitedtopricenotlimitedtopricecomparisoncomparisonAggsAggscanbecombinedandcanbecombinedandaggregatedaggregatedAggsAggscreatenewinfospacescreatenewinfospacesAfterAfter--aggaggevenmoreimportantevenmoreimportantAggsAggschangesrelationshipschangesrelationshipsBusinessmodelsandmarketBusinessmodelsandmarketconditionscontinuetochangeconditionscontinuetochangeImplicationsImplicationsBepartofstrategyplanningBepartofstrategyplanningIdentifynewIdentifynewAggAggapplicationsapplicationsandbusinessopportunitiesandbusinessopportunitiesEntirelynewtypesofEntirelynewtypesofapplicationscanbedefinedapplicationscanbedefinedWhowillownthisspaceWhowillownthisspaceThismustbeexploitedThismustbeexploitedWhatrelationshipdoyouwantWhatrelationshipdoyouwantMustbepreparedforchangesMustbepreparedforchanges40CurrentProjects(partiallist)CurrentProjects(partiallist)AggregationstrategiesAggregationstrategies(e.
g.
,Accountaggregators)(e.
g.
,Accountaggregators)Regional&GlobalAggregation:Regional&GlobalAggregation:Cultural&legalCultural&legalMultiMulti--enterpriseenterpriseeBusinesseBusiness::Trust&relationshipsTrust&relationshipsFinancialservices/InternetsupportforFinancialservices/InternetsupportforSME'sSME'sFutureFinancialServicesFutureFinancialServices(e.
g.
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g.
,EDSI)(e.
g.
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g.
,Mobileaggregation)(e.
g.
,Mobileaggregation)*Patentsawardedin1999*Patentsawardedin199941ForFurtherInformationandContactsForFurtherInformationandContactsIIMITResearch:MITResearch:––http://context2.
mit.
eduhttp://context2.
mit.
eduandandhttp://context2.
mit.
edu/aggregationhttp://context2.
mit.
edu/aggregation––http://http://web.
mit.
edu/tdqmweb.
mit.
edu/tdqmIIMITTechnologyLicensedSoftware:MITTechnologyLicensedSoftware:––http://http://www.
arsdigita.
comwww.
arsdigita.
com/products/products–42SummarySummaryIIUnderstandAggregationOpportunitiesUnderstandAggregationOpportunitiesIIAggregatorToolsAggregatorToolsIIStrategiesforAggregatorsStrategiesforAggregatorsIIStrategiesforStrategiesforAggregateesAggregateesIIAfterAggregationOpportunitiesAfterAggregationOpportunities43AcknowledgementsAcknowledgementsIIResearchfunded,inpart,byResearchfunded,inpart,byzzBancoBancoSantanderSantander(BSCH)(BSCH)zzCitibankCitibankzzDoDDoDAdvancedProjectsAgency(DARPA)AdvancedProjectsAgency(DARPA)zzFleetBankFleetBankzzMerrillLynchMerrillLynchzzMITRECorporationMITRECorporationzzPricewaterhouseCoopersPricewaterhouseCooperszzSurugaBankSurugaBank
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578GlobalInformationSystems:GlobalInformationSystems:Communications&ConnectivityAmongInformationSystemsCommunications&ConnectivityAmongInformationSystemsSpring2002Spring2002Lecture5Lecture5AGGREGATORS:TRAVELLINGAGGREGATORS:TRAVELLINGTHEINTERNET"FASTLANE"THEINTERNET"FASTLANE"2MITMITeBusinesseBusiness&FinancialServices&FinancialServicesStrategyStrategyAggregatorsAggregatorsUniversalFinancialApplication(UFA)UniversalFinancialApplication(UFA)ApplicationApplicationeCommerce&eCommerce&FinancialServicesFinancialServicesTechnologyTechnologyWebwrapper&ContextmediatorWebwrapper&Contextmediator3OverviewOverviewIIAggregatordefinition,types&examplesAggregatordefinition,types&examplesIIEnablingtechnologiesEnablingtechnologiesIINewemergingaggregatorsNewemergingaggregatorsIIAggregator/Aggregator/AggregateeAggregateestrategiesstrategiesIISummarySummary4AggregatorDefinitionAggregatorDefinitionIITransparentlycollectsinformationTransparentlycollectsinformationzzwithwithorwithoutorwithoutpriorsourcearrangementpriorsourcearrangementzzresolvescontextualdifferencesresolvescontextualdifferencesIIPerformsanalysisPerformsanalysiszznotmerelygathernotmerelygatherIIRepresentsuserRepresentsuserzzactsasagentforuseractsasagentforuser5AggregatorTypes&ExamplesAggregatorTypes&ExamplesIIComparisonAggregatorComparisonAggregatorzzaggregatesbookpriceinformationaggregatesbookpriceinformationIIRelationshipAggregatorRelationshipAggregatorzzaggregatesfrequentflieraggregatesfrequentfliermilagemilageprogramsprogramsIIIntraIntra--organizationalAggregatororganizationalAggregatorzzaggregatesseparatedepartmentalcalendarsaggregatesseparatedepartmentalcalendarsIIInterInter--organizationAggregatororganizationAggregatorzzaggregatesinformationaboutacompanyaggregatesinformationaboutacompanyfrommultiplesources(financials,news,etc)frommultiplesources(financials,news,etc)6www.
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IIDecideyour"relationshipstate"withDecideyour"relationshipstate"withaggregateesaggregateesandaggregators.
andaggregators.
32AggregateALLAggteewithagreementAggregatesomeAggteewithagreementReceiveinvestmentReceiveinvestmentReceiveinvestmentfromONEAggtedAggregatewithOUTagreementAggregatorPerspectiveAggregatorPerspectiveDepAggregator/ConsortiumEliminatedEliminatedAggregatedEliminatedAggregateALLAggteeswithagreementPartialCollaborativeAggregatorInd.
Aggregator/LimitedAllianceAggregateFEWwithaggrementREFUTEaggreementwithothersAggregateFEWwithagreementREFUTEaggreementwithothersSpin-OffSpin-OffFullCollaborativeAggregatorIndependentAgentObs:ThemostrelevanttransitionsarerepresentedAnAggregatorcanstayonanystatewithoutevolvingtoanotheraggregationstateInd.
AggregatorDep.
Aggregator/DominantAggregator&AggregateeRelationshipStatesAggregator&AggregateeRelationshipStates33www.
intershipper.
netwww.
intershipper.
netwww.
iship.
comwww.
iship.
com34Aggregator"states"exampleAggregator"states"exampleIndependentAgent(BITS,Inc.
]IndependentAggregatorIntershipperIntershipperiShipiShipDependentAggregator/Dominant(UPS]DependentAggregator/ConsortiumPartialCollaborativeAggregator35RevenueModels:BusinessRevenueModels:Business--orientedoriented(beyondadvertising)(beyondadvertising)IIApplicationServiceProviderApplicationServiceProviderIILead/SalesGeneratorLead/SalesGeneratorIdentifybuyopportunitiesforuserIdentifybuyopportunitiesforuserAssemblepackagesAssemblepackagesIncreasetrust&reduceuncertaintyIncreasetrust&reduceuncertaintyIIAfterAfter--aggregationknowledgeprovideraggregationknowledgeproviderToToaggregateeaggregateeand/or3rdpartyand/or3rdparty36RevenueModels:ConsumerRevenueModels:Consumer--orientedorientedIIInformationmanagementservicesInformationmanagementservicesRelationshipmanagementRelationshipmanagementSpeciallyaggregatedinformationSpeciallyaggregatedinformationIIConsumeragentConsumeragentComparisonshopComparisonshopCreatecompoundproduct/packageCreatecompoundproduct/packageIIAfterAfter--aggregationservicesaggregationservicesProvideinsightsand/ortakeactionsProvideinsightsand/ortakeactions37Theremaybevalueinaggregationbut…Theremaybevalueinaggregationbut…TheREALVALUEisTheREALVALUEisafteraggregationafteraggregationservicesservicesIIBooks.
comBooks.
com--HowtopricemybooksHowtopricemybooksIIMaxMiles.
comMaxMiles.
com--WhoflieswhereandwhenWhoflieswhereandwhenIIIntershipper.
netIntershipper.
net--Whoships,fromwhere,toWhoships,fromwhere,towhere,howmuchwhere,howmuchIIMoneyMarket/CDratesMoneyMarket/CDrates--WillmyofferingbeWillmyofferingbeeffectiveAretheholesinthemarketeffectiveAretheholesinthemarketIIUFAUFA--CanImanagemyfinancesbetterCanImanagemyfinancesbetter38OverviewOverviewIIAggregatordefinition,types&examplesAggregatordefinition,types&examplesIIEnablingtechnologiesEnablingtechnologiesIINewemergingaggregatorsNewemergingaggregatorsIIAggregator/Aggregator/AggregateeAggregateestrategiesstrategiesIISummarySummary39KeyInsightsandImplicationsKeyInsightsandImplicationsInsightsInsightsEveryoneimpactedEveryoneimpactedAggsAggsnotlimitedtopricenotlimitedtopricecomparisoncomparisonAggsAggscanbecombinedandcanbecombinedandaggregatedaggregatedAggsAggscreatenewinfospacescreatenewinfospacesAfterAfter--aggaggevenmoreimportantevenmoreimportantAggsAggschangesrelationshipschangesrelationshipsBusinessmodelsandmarketBusinessmodelsandmarketconditionscontinuetochangeconditionscontinuetochangeImplicationsImplicationsBepartofstrategyplanningBepartofstrategyplanningIdentifynewIdentifynewAggAggapplicationsapplicationsandbusinessopportunitiesandbusinessopportunitiesEntirelynewtypesofEntirelynewtypesofapplicationscanbedefinedapplicationscanbedefinedWhowillownthisspaceWhowillownthisspaceThismustbeexploitedThismustbeexploitedWhatrelationshipdoyouwantWhatrelationshipdoyouwantMustbepreparedforchangesMustbepreparedforchanges40CurrentProjects(partiallist)CurrentProjects(partiallist)AggregationstrategiesAggregationstrategies(e.
g.
,Accountaggregators)(e.
g.
,Accountaggregators)Regional&GlobalAggregation:Regional&GlobalAggregation:Cultural&legalCultural&legalMultiMulti--enterpriseenterpriseeBusinesseBusiness::Trust&relationshipsTrust&relationshipsFinancialservices/InternetsupportforFinancialservices/InternetsupportforSME'sSME'sFutureFinancialServicesFutureFinancialServices(e.
g.
,Wirelessaggregator)(e.
g.
,Wirelessaggregator)ContextMediation&Webdataextraction*ContextMediation&Webdataextraction*DataQuality&WhatXMLwillandwillDataQuality&WhatXMLwillandwillnotnotdodoInternaldatastandardseffortsInternaldatastandardsefforts(e.
g.
,EDSI)(e.
g.
,EDSI)OthernewtechnologiesOthernewtechnologies(e.
g.
,Mobileaggregation)(e.
g.
,Mobileaggregation)*Patentsawardedin1999*Patentsawardedin199941ForFurtherInformationandContactsForFurtherInformationandContactsIIMITResearch:MITResearch:––http://context2.
mit.
eduhttp://context2.
mit.
eduandandhttp://context2.
mit.
edu/aggregationhttp://context2.
mit.
edu/aggregation––http://http://web.
mit.
edu/tdqmweb.
mit.
edu/tdqmIIMITTechnologyLicensedSoftware:MITTechnologyLicensedSoftware:––http://http://www.
arsdigita.
comwww.
arsdigita.
com/products/products–42SummarySummaryIIUnderstandAggregationOpportunitiesUnderstandAggregationOpportunitiesIIAggregatorToolsAggregatorToolsIIStrategiesforAggregatorsStrategiesforAggregatorsIIStrategiesforStrategiesforAggregateesAggregateesIIAfterAggregationOpportunitiesAfterAggregationOpportunities43AcknowledgementsAcknowledgementsIIResearchfunded,inpart,byResearchfunded,inpart,byzzBancoBancoSantanderSantander(BSCH)(BSCH)zzCitibankCitibankzzDoDDoDAdvancedProjectsAgency(DARPA)AdvancedProjectsAgency(DARPA)zzFleetBankFleetBankzzMerrillLynchMerrillLynchzzMITRECorporationMITRECorporationzzPricewaterhouseCoopersPricewaterhouseCooperszzSurugaBankSurugaBank
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