travelFrom QQ space Reduo analysis of Community Marketing（从QQ空间Reduo社区营销的分析）

From QQ space Reduo analysis of

Community Marketing

Free paper download center News: Recently,TencentQQ newon-l ineanalytical toolsof a named spaceRedu, this tool can befound in the social value of miningthe huge amounts of data, and the introduction of thechart to the analog display. This tool is a network ofcommunity marketing a data source reference.

Community media in the network marketing networknature site, its main feature isthe site mostof the contentprovided voluntari ly by the user (UGC) and the user andthe site there is no direct employment relationship.QQspace has more than five hundred mi l l ion of the effectiveactive users,of course, a very powerful onl ine marketingchannels, the introduction of space Reduo analysis istrying to dissemination of results of analysis of thismarketing channel . fol lowing our top five providers ofonl ine travel power Showtime Travel, for example usingthistool to understand the site in the spread of QQ space.

Show the share trend analysis of the spread of thereasons

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It can be seen from the l ine chart, thewebsiteJune 2,the sharing of data continuesto riseand has now reachedmorethan 150.Therightof thistrend,QQspace Reduoonsite to share content TOP10 rankings show through thecontent analysis, can be found in the Showtime travelshop travel agents, tours,attractions recommended theseproducts page to share more analysis of this data wi l l beconducive to the site itself the product packagingoptimization, to help thewebsiteclearly promotethe idea.

Refinement of the communication process, to assessthe dissemination of results

Sti l l Na Xinxin Travel, for example, “the disseminationof health data was straight trapezoidal, its share in theinitial community spread of the three aspects of thewebsite reflux showing a good zoom, is sharing the pagethe user corresponding spread,whi le also attracting newreflow. right side for content distribution, content refluxratio analysis, help website refine the process of socialmedia and dimension. in the industry Showtime Travel,back flow is a high level, this also shows that the site is

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effective in attracting users l ink back to the station again,the import of new traffic.

Statistics user attributes, symptomatic prescription

QQ space the Redu analysis classification statistics,user attributes for the site is mainly divided into thedimensions of location, gender, age, education level.These data help the website analyze the geographic,demographic attributes, which wi l l help in terms ofregional distribution, and user characteristics do themarketing of targeted communities.

The foregoing analysis we can see, Showtime travelbooking platform as the largest domestic tourismproducts,marketing,doing wel l in thecommunity,but sti l lneed to assess the effect of continuing to improveoperations, better to do promotional work. For example,belong to the same power and commercial enterprisesThe beauty of Taobao, mushroom Street three sites,averagedai lysharevolumeof tensof thousandsof times,Taobao content reflux ratio is 3.6, community marketingsuccess stories (Source: speed transit network)

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