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Thenetbook,theoreticallymeansthelaptopdeviceadvantagedatportableandcost-performance,thetermwascoinedbyIntelatTaiwanComputexExhibitionin2008.
Wedefinethenetbookasthelaptopfocusoninternetconnection,rangesinsizefromover7inchesto12below,andcheaperthanthemainstreampriceoflaptops,italsocalledasMini-notebook.
Therearefourdrivingforcestopromotethedevelopmentofnetbook.
Firstly,consumers'relianceonInternet.
Secondly,technologyadvancement.
Duetothehighcost,themarketwaslackofproductswithlow-priceandlight-weight,however,sinceIntellaunchedtheAtomplatform,plustheintegrationofvarioustechnologiessuchasmechanicaltechnologyandelectronictechnology,thenetbookhaditsbirthandwillenjoinadramaticallygrowth.
GlobalandChinaNetbookIndustryReport,2008-2009Thirdly,profit-seekingbymobileoperators.
Thelight-weightfeatureofnetbookdecidesitwasoriginallydesignedformobileInternet,willcertainlyneedthenetworksoftelecomoperators.
Inaddition,thearrivingof3Gand3.
5Galsohaslaidthesolidfoundationforitsapplications.
Meanwhile,cooperatedwithtelecomoperators,ASUSandAcerarepreparingtolaunchfreenetbooks.
Lastly,thelowprice.
Likemobilephones,telecomoperatorsmaysubsidynetbookmanufacturerstorealizeextralow-priceorevenfreenetbookinordertostimulatethedevelopmentofnetbookmarket.
ExemplifiedbyUMPCandTabletPC,thedevelopmentoflaptophadtriedseveralbreakthroughstilltoday.
Moreover,PMPalsotriedtoapproachlaptopmarketbyMID.
Whereas,thenetbookistheonecanmeetconsumerdemandthemost,MIDandUMPCarefacinggreatsurvivalchallenge.
Especiallyunderthecurrentsituationofglobaleconomydown,thehighcost-performanceofnetbookisgivingadeathblowtoitcompetitors,whichisalsothereasonwhyNokiaturnedtonetbookalthoughithadlaunchedthePocketPC.
Theyearof2009willwitnessthedramaticallygrowthofnetbook,andoptimistically,itsshipmentisexpectedtoreach35million,overtwotimesin2008.
However,thelaptopshipmentingeneralislikelytodecline.
However,themarketisdifficultforthenewentrants,consideringthetwogiants,ASUSandAcer,aretogetherhaving60%marketshares.
Thecooperationwithmobileoperatorsmaychangethemarketlayout,whichisthereasonwhyNokiabelieveitsprofitinnetbookmarket.
However,ASUSandAcerarealsohookingintelecomoperators.
Thecooperationwithtelecomoperatorswillstimulatethesecondboostofnetbook,attractingmoremobilephonemanufacturers.
Themarketcompetitiontendstobefiercer.
TableofContents1IntroductionofNetbook1.
1Definition1.
2DrivingForces1.
3DevelopmentTrend:Built-inDataCard2Hardware2.
1CPU-Intel2.
2CPU-ARM2.
3ComparisonbetweenIntelandARM2.
4CPU-VIA2.
5CPU-AMD2.
6CPU-NVIDIA2.
7CPU-Freescale2.
8NetbookPanel2.
9NetbookSSD3Software3.
1MOBLIN3.
2JOLICLOUD3.
3UBUNTU3.
4NOVELLSUSE3.
5XANDORS4NetbookMarketAnalysis4.
1Netbooks4.
1.
1ASUSEeePC10004.
1.
2HPMINI4.
1.
3AcerAspireOne4.
2LaptopMarketAnalysis4.
3GlobalNetbookMarketSize4.
4NetbookConsumerInvestigationinAmercian4.
5ChinaNetbookMarketAnalysis4.
6NetbookConsumerinvestigationinChina4.
7CopycattedNetbook5KeyNetbookManufacturers5.
1Acer5.
2ASUS5.
3MSI5.
4HP5.
5Lenovo5.
6Dell5.
7Hasee6NetbookOEM6.
1StatusQuoofNotebookOEM6.
2Quanta6.
3Compal6.
4Wistron6.
5Inventec7KeyNetbookBatterylVendors7.
1StatusQuoofNotebookBatteryManufacturing7.
2Simplo7.
3Dynapack7.
4Celxpert8KeyNetbookCase&StructureVendors8.
1StatusQuoofNotebookCase&StructureManufacturing8.
2JuTeng8.
3Huanhsin8.
4Catcher8.
5Waffer8.
6ShengmeiPrecisionIndustrialIncorporated(Taiwan)Co.
,Ltd8.
7ZhanYunElectronicCo.
,Ltd8.
8GPM9NetbookIndustryChainandotherPlayers9.
1NetbookCPUVendor-VIATechnologiesInc9.
2NetbookCPUVendor–HannStarSelectedChartsBuilt-inDataCardsTypesofNetbook,2007-2012EBasicStructureofIntelNetbookCostStructureofNetbookInternalFrameworkofOMAPAMDCPURouteChartInternalFrameworkofTEGRAInternalFrameworkofIMX515MarketShareDistributionofMajorNetbookOperatingSystems,2008MarketShareDistributionofMajorNetbookOperatingSystems,2009EMoblinKernelMoblinLinuxStackStructureMoblinWorkingModeDetailofMoblinApplicationStacksJolicloudScreenshotUbuntuMobileEditionStructureSystemInterfaceofXANDORSGlobalMarketShareDistributionofKeyPCManufacturers,2001-Q32008GlobalMarketShareDistributionofKeyLaptopManufacturers,2001-Q32008NetbookShipmentStatisticsandForecast(themostconservative),2006-2009ENetbookShipmentStatisticsandForecast(conservative),2007-2012ENetbookShipmentStatisticsandForecast,2007-2011ENetbookShipmentStatisticsandForecast(themostoptimistic),2008-2013EDistributionofNetbookApplications,2007-2012EChinaNetbookMarketStatisticsandForecasts,2008-2012EMarketShareDistributionofKeyNetbookManufacturers,2008AgeDistributionofNetbookUsersinChinaDistributionofNetbookApplicationsinChinaPriceRangeofNetbookinChinaLaptop&NetbookShipmentStatisticsofAcer,2007-2008RevenueandGrossProfitMarginofAcer,Q12005-Q32008OperatingProfitofAcer,Q12005-Q32008RevenueStructureofAcerbyProduct,Q1-Q32007andQ1-Q32008RegionalRevenueStructureofAcer,Q1-Q32007andQ1-Q32008RevenueandGrossProfitMarginofASUS,2002-2009EShipmentandForecastofASUS,2007-2009ERevenueStructureofASUSbyProduct,2008RegionalRevenueStructureofASUS,2008RevenueandGrossProfitMarginofMicrostar,2006-2010ERevenueStructureofMicrostarbyProduct,Q12008-Q42009ERevenueStructureofHPbyProduct,Q42008RegionalRevenueStructureofHP,Q42008RevenueofHPPersonalSystemDivision,Q1FY2007-Q1FY2009OperatingProfitofHPPersonalSystemDivision,Q1FY2007-Q1FY2009RevenueStructureofHPPersonalSystemDivision,Q42008RegionalRevenueStructureofLenovo,Q12008-Q42008RegionalOperatingProfitofLenovo,Q12007-Q42008RegionalRevenueStructureofDell,Q42008RegionalOperatingProfitStructureofDell,Q42008AnnualGrowthRateofDell'sShipmenttoBrazil,Russia,IndiaandChina,FY2008-FY2009AnnualGrowthRateofDell'sRevenuefromBrazil,Russia,IndiaandChina,FY2008-FY2009Dell'sOverviewRevenueProportionfromBrazil,Russia,IndiaandChina,FY2008-FY2009OrganizationStructureofHaseeGroupTaiwan'sLaptopOEMShipmentandItsGlobalMarketShare,2004-2009EGlobalMarketShareDistributionofKeyLaptopOEMs,2006GlobalShipmentofKeyLaptopOEMsbyBrand,2007GlobalMarketShareDistributionofKeyNetbookOEMs,2008RevenueandGrossProfitMarginofQuanta,2001-2009ENotebookShipmentofQuanta,2004-2009ERevenueStructureofQuantabyProduct,2007-2009ERevenueandGrossProfitMarginofCompal,1999-2009ERevenueandGrossProfitMarginofWistron,2003-2009ERevenueStructureofWistronbyProduct,2007-2008OrganizationStructureofInventecGroupRevenueandGrossProfitMarginofInventec,2001-2009ENotebookShipmentofInventec,1999-2009EGlobalMarketShareDistributionofkeyNotebookBatteryVendors,2008MonthlyRevenueComparisonamongSimplo,ShundaandCelxpertRevenueandGrossProfitMarginofSimplo,2000-2009ESimplo'sNotebookBatteryShipmentandItsGlobalMarketShare,1999-2007Simplo'sNotebookBatteryAveragePrice,2001-2009ERevenueandGrossProfitMarginofShunda,2002-2008RevenueandGrossProfitMarginofCelxpert,2006-2009EGlobalMarketShareDistributionofKeyNotebookPlasticsCaseVendors,2008RevenueandNetProfitofJuTengInternational,2004-2010EOrganizationStructureofJuTengInternationalClientsofJuTengInternationalin2007RevenueandPre-taxProfitofHuanHsinHoldings,2003-2010ERevenueandGrossProfitMarginofCatcherTechnology,2001-2009ERevenueandGrossProfitMarginofHuafu,2000-2009ERevenueandGrossProfitMarginofVIATechnologies,2005-2010EGlobalMarketShareDistributionofKeyLaptopPCBVendors,2008GlobalNotebookPCBLayersDistribution,2008RevenueandGrossProfitMarginofHannStarBoard,2000-2008AListofMajorNetbookPanelGlobalShipmentofKeyNetbookVendors,Q32008GeneralViewofHPNetbookGeneralViewofDellNetbookGeneralViewofHaseeNetbookLaptopOutputofWistron,2004-2008QuarterlyRevenueStructureofInventecbyProduct,2008-2009ELaptopPCBShipmentofHannStarBoard,2003-2008ClientsofHannStarBoardProductionCapacityandProductionPlansofHannStarBoardHowtoBuyProductdetailsHowtoOrderUSDFileSingleuser2,400PDFEnterprisewide3,600PDFPublicationdate:Mar.
2009Byemail:report@researchinchina.
comByfax:86-10-82600829Byonline:www.
researchinchina.
comFormoreinformation,callourofficeinBeijing,China:Tel:86-10-82600828Website:www.
researchinchina.
com
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