分销ShopEx分销王透视电子商务下的新蓝海（ShopEx distributes wang perspective e-commerce under the new blue sea）

ShopEx分销王透视电子商务下的新蓝海ShopEx distributes wangperspective e-commerce under the new blue seaShopEx distribution Wang: a new blue ocean under theperspective of e-commerce

From digital products to daily household appliances, fromoffice supplies to Home Furnishing, from all kinds of cosmeticsto clothing merchandise, tens of thousands of independent shopwas suddenly spring night, when the early China online shoppingconsumers still immersed in a riot of colour Taobao, JingdongShopping Mall, A new force suddenly rises. fashion uprising,red child vertical shopping site is formed a unique scene ofonline shopping market; people in doubt Ali Taobao thisplatform information, find your dream network teaching how tof ind the information they need in the vast ocean of information?Whether to find information is to find your dream networkteaching need?

A series of question marks leave you in the dream to find theoperators of the third platforms. And the recent leadingindependent e-commerce solutions provider ShopEx, officiallylaunched B2B products "distribution king", to find your dreamteaching network has brought a lot of thinking andexpectations.

In fact, the new electronic retail enterprises in thedevelopment of a A new force suddenly rises. , after a periodof time after time tend to fall into stagnation, and theseproblems and the problems faced by the same traditionalretailers. For example, how to attract new customers and

electronic retailers to retain old customers, how to improvethe conversion of user web browsing to the commodity purchaserate, due to the function of the platform and customer purchasedisjointed browsing habits caused by failure of customerservice and customer relationship.

From the B2C Eslite advertising bombing find your dream networkteaching are not difficult to find, long plagued the B2C marketdilemma is distribution independent obstacles, e-commercemodel as ShopEx has been advocated, at present a lot of usersno longer rely on third party platform, but to a more direct,more independent way to the electronic commerce, thetraditional large and comprehensive platform are not conduciveto small scale targeted user groups to participate in, and apersonalized independent e-commerce platform is graduallyin-depth impact on the majority of small and medium-sizedenterprises, and from the distribution channels to theiranalysis: in general, the longer the channel, the possibilityof enterprise expansion the product market is bigger, but theenterprise product sales ability to control and informationfeedback, lower resolution. Channel design has a direct impacton the enterprise' s income and development. From this dream youcan find that the best way to manage the distribution channelsis that the channel is all made up of the enterprise' s ownbranches.

But the fact is not true, for most enterprises, the initial costof setting up remote branches and the subsequent managementcost is quite high, at least will do the same thing over thehigh cost of more than 20% local partners, there are manyreasons, such as: the local market is not familiar with, remote

operation requires the additional costs (such as rent travel,he is the boss) , so money, no business risk sharing etc. . Thesecosts generally go far beyond the interest rates needed to drivelocal partners, which is the main reason why most companiesbuild their sales channels without access to such partners.ShopEx B2B product "distribution king" is to meet the verticalintegration of the channel pattern, the merchants and customersdaily interaction management and distribution costs andbenefits of organic combination together, aimingat solving thedifficult problem of the downstream product distribution face,to have enough force suppliers to provide goods distributionto the whole process service. The upstream platform providerscan quickly develop their own channel agents, and constantlyoptimize the contradictions in the channels, reduce inventory,personnel management, and other cost pressures.

According to the author' s observation, the traditionalenterprise e-commerce whether Angelo, OLOMO, YOUNGOR thesecompanies from entering the network of sales channels, areoften facedwith the price of the test, the same piece of Angeloshirts in the store is 388 yuan in the online sales of only 288yuan, as the traditional enterprise is facing platform upgradein the choice of electronic commerce, personnel and othernetwork problems,

In the ShopEx distribution platform in the king can take thetraditional enterprise in the modules when the paymentinterface is easy to use, data high security, easy maintenance,saves the user development of e-commerce platform of the highcost of development, as many enterprises to develop e-commerce

preferred.

Let me see: strong onrush of distribution network

From the treasure net retail supply chain distribution modelto the current point of view, can the supplier will also enlargeretail electronic business interests extend from find yourdream teaching network transition to the market supply ofinventory cost, and the retailer also fully follow thecustomer' s preferences and the frequency of purchase of goodsfor the expansion of the source of goods. But the electronicplatform speed and flexibility are disjointed in the middle,f ind your dream teaching we know is an important part ofe-commerce competition is speed, including the response speedof the platform, including many Silicon Valley firms,Eisenhardt) pointed out that the operation of a successfule-commerce platform, is the need to keep up with innovation therhythm of time; secondly structural repair (patc-hing) for aselection of some traditional enterprises are facing to theelectronic commerce process, whether the function of repairplatform to meet future consumer demand to upgrade. As ShopExstood in the industry demand depth, the platform speed and canrepair together, the business unit of the electronic platformcan well meet the degree and the enterprise resource allocationtogether, mixed mode of operation deepening distributionchannels, the emergence of new pattern will be rewritten andelectronic retail the.

Have to say: Blue Ocean spawned ShopEx distribution WangThe electronic commerce is more and more subtle deeply affects

the dream you are teaching network work, study and life, andfrom the dream stream Ali Taobao vast information in search ofyour teaching network may Speechless do East, the informationyou want hard, too hard to find, through thousands of Taobaoproducts, dream you are teaching to Amoy, messy business unit,bloated find your dream teaching they feel groggy. A model ofTaobao, the third platformmodel is being disintegrated channel,in this pattern of e-commerce to meet the ocean arrival, mustbe based on a network of flat channel operation, through theestablishment of rapid response, wide coverage, convenientmanagement platform differentiation model, in order to show inthe blue ocean of e-commerce in skill.