2008.www

SincethelegislationinfavorofTVshoppingindustrydevelopmenthasbeenreleasedintheUSAin1980s,TVshoppinghasdevelopedprosperously,theglobalwell-knownTVshoppingcompanieslikeCVN,QVC,andHSNhavesetuponeafteranother.
ChinaTVShoppingMarket,2007-2008Currently,TVshoppingaccountsfor8%ofAmericantotalretailsales,whilethefigureisonly0.
2%inChina.
China'sTVshoppingprogramhasalsoincreasedrapidlysince2004,from28,000hoursin2004to93,000hoursin2007,whichup82%comparedto2006.
TheTVshoppingprogramsareusuallyscheduledatnonprimetimelikemidnight,noonandevening,andthelocalchannelsarethemainplatformsforTVshoppingprograms.
China'sTVshoppingindustryscalewasaboutCNY10.
5billionin2007,ofwhichtheTVdirect-saleandshopping-focuschannelsaccountedfor59.
1%and40.
9%respectively.
Withthestandardizationandsupportofnationalpolicies,theTVshoppingindustrychaincomposedbylogistics,informationflowandcapitalflowhasbeeninitiallyformed.
About10%TVshoppingaudiencesinkeycitiesfulfilledapurchase.
Accordingtoourinvestigationintencities,about71.
11%ofTVshoppingaudiencesmakeaphonecalltosellers,morethan50%audiencesbelievethattheproductattractiveness,priceandproductperformancearemainreasonstodeterminewhethertobuy,whiletheexaggeratingadvertisementwillmakethemrefusetobuy.
Moreover,audiencesarelackofconfidenceinTVshopping,andonly17.
65%oftheaudienceshavefirmbeliefinTVshopping.
Thehouseholdappliancesandmobilephonesarethebestsellingproducts.
Accordingtoourinvestigation,theThehouseholdappliancesandmobilephonesarethebestsellingproducts.
Accordingtoourinvestigation,thepopularproductsfromhightolowareasfollowings:householdappliances,mobilephones,beautyproducts,digitalproducts,computer,sports&healthyproductsandgarment&jewelry,theaverageshoppingexpenseisaboutCNY1396.
6.
TheproductsaresellinginTVaremainlydurableconsumables,andfastconsumables,however,influencedbythemarketsofTaiwanChinaandSouthKorea,thenon-materialproducts,liketravelproducts,financeandinsuranceproducts,havealsolaunchedmoderately.
ThesalesofChina'sTVshoppingwillreachCNY20billionin2008.
Meanwhile,withthegrowthofChina'stotalretailsalesinthefollowingtenyears,TVshoppingwillaccountforabout3%,thatmeansitssaleswillincreasetoCNY500billion.
1Definition,ModeandChannelsofTVShopping1.
1Definition1.
2DifferencebetweenFamilyTVShoppingandTraditionalTVShopping1.
3DifferencebetweenTVShoppingandTVDirect-sale1.
4LearningfromForeignTVShoppingMode1.
5China'sCurrentTVShoppingModes1.
6MarketingStrategies3.
2.
2InfluenceofProhibitingTVShopping3.
2.
3DevelopmentofNon-storeSalesStandardManagement3.
2.
4NewStandardsforMedicineAdvertisement3.
2.
5TVShoppingIndustryistobestandardization4ConsumerAnalyses4.
1China'sConsumablesMarket4.
2ConsumptionBehaviorandMotivation2StatusQuoandCompetitionofTVShopping2.
1StatusQuo2.
2ExistingProblems2.
3Problemstobesolved2.
4Competition2.
54CTheoryofChina'sTVShoppingIndustry3DevelopmentEnvironmentofTVShoppingIndustry3.
1MacroEconomyEnvironment3.
2PolicyAnalysis3.
2.
1Broadcasting,TV&AdvertisementManagementStandard4.
3InvestigationofTVShoppingConsumers4.
4FormingandInfluenceFactorsofPurchaseDecision5Non-storeSales5.
1DefinitionandClassification5.
2Comparison5.
2.
1OnlineShopping5.
2.
2MailOrder5.
2.
3TelephoneShopping5.
3Non-storeSalesManagementtobeStandardization5.
4ProspectofNon-storeSales6ForeignandDomesticTVShoppingCompanies6.
1QVC6.
1.
1DevelopmentHistory6.
1.
2OperationCharacteristics6.
1.
3Products6.
2EasternHomeShopping6.
2.
1DevelopmentAdvantages6.
2.
2OperationEnvironment6.
2.
3ItsOwnShoppingChannelDirectSalesMode6.
5.
3BrandDevelopment6.
6BTVTVShopping6.
7HuantengShopping6.
8AcornInternational6.
9ChinaSevenStarShoppingCo.
,Ltd7TVShoppingIndustryChainandPlatformConstructions7.
1ProductDevelopmentandResearch7.
1.
1PopularProducts7.
1.
2TVMediaandRetailIndustry6.
2.
44CAnalysis6.
3HunanHappyGo6.
3.
1Profile6.
3.
2EstablishmentOccasion6.
3.
3DevelopmentOrientation6.
3.
4ImplementationStrategy6.
4ShanghaiOrientCJ6.
4.
1Profile6.
4.
2RatioofTVShoppingRevenueinSMG6.
4.
3SuccessRevelationofShanghaiOrientCJ6.
5ChinaCCTVShoppingCorporation6.
5.
1CompanyProfile6.
5.
2DevelopmentMode7.
1.
3HomeApplianceIndustry–TVShoppingDevelopmentHotspot7.
1.
4SalesofInsuranceProducts7.
1.
5SalesofMobilePhones7.
2TVShoppingProgramming7.
3TVShoppingSolutioncases7.
3.
1TVShoppingSolutionofBeijingZhengbangHi-techInformationTechnologyCo.
,Ltd7.
3.
2BeijingInteractTechnologyCo.
,LtdlaunchedTelephoneMarketingSolutionforSmallandMedium-sizeTVShoppingCompanies7.
3.
3HONESTEL7.
3.
4DigitalHomeTVShoppingPlatform,Epro7.
5PaymentSolutions7.
5.
1StatusQuoandEvolvement7.
5.
2Breakthroughs7.
5.
3OnlineBanking7.
5.
4PaymentSolutionofEpro7.
5.
599bill7.
5.
6Homepay7.
5.
7Alipay7.
6TVShoppingLogistics7.
7DigitalTV7.
7.
1DigitalTVPromotesTVShoppingEnterGoldenPeriod9InvestmentRiskandProspect9.
1Prospect9.
2InvestmentRisk9.
2.
1MarketCompetitionRisk9.
2.
2IndustryCredibilityRisk9.
2.
3SocialInformationSystemRisk9.
2.
4UncertainFactorsinDigitalTVDevelopment9.
3KeyfactorsforSuccessofTVShoppingChannelGoldenPeriod7.
7.
2MarketOpportunityBroughtbyDigitalTVPopularization8TVShoppingMedia8.
1MediaStrategy8.
2TVShoppingSpreading8.
3TraditionalMedia8.
4TVShoppingMediaStrategy8.
5NewMedia8.
5.
1MobilePhoneTV8.
5.
2OnlineTVDifferencebetweenTVShoppingandTVDirect-saleOverviewofJointVentureTVShoppingChannelssince2003InvestmentofSouthKoreaTVShoppingCompaniesinChinaTotalRetailofSocialConsumables,1995-2007DisposableRevenueofUrbanCitizensPerCapital,1995-2007EconomyGrowthForecast,2008CharacteristicsofChina'sLadyCosmeticsMarketClassificationandCharacteristicsofStoreRetailingClassificationandCharacteristicsofNon-StoreRetailingClassificationandCharacteristicsofNon-StoreRetailingOnlineShoppingClassificationFiveChannelsofEasternHomeShoppingOperationCharacteristicsofQVCOperationCharacteristicofHunanHappyGoHunanShoppingChannelOperationCharacteristicofShanghaiOrientCJRevenueStructureForecastofShanghaiMediaGroupOperationCharacteristicofHuantengShoppingTVDirect-saleProductsofAcornInternationalPerformanceofChinaSevenStarShoppingCo.
,Ltd,BalanceSheetofChinaSevenStarShoppingCo.
,LtdConsolidatedProfitandLossAccountofChinaSevenStarShoppingCo.
,LtdHONESTEL'sMainClientsinChinaComparisonbetweenTraditionalPaymentandTelephonePaymentMarketSharebyChannelTop20SatelliteChannelsTop20China's50SatelliteChannelsbyActivitiesTop20China's50SatelliteChannelsbyProgramInnovationMainCharacteristicsofTopTenPopularChannelsTopTenPopularBrandProgramsTopTenPopularBrandNewsProgramsTopTenPopularBrandEntertainmentProgramsForecastofMobilePhoneTVMarketProductdetailsHowtoOrderUSDFileSingleuser1,800PDFEnterprisewide2,700PDFByemail:report@researchinchina.
comByfax:86-10-82600829Byonline:Enterprisewide2,700PDFPublicationdate:Sep.
2008Byonline:www.
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comFormoreinformation,callourofficeinBeijing,China:Tel:86-10-82600828Website:www.
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