Appliancewww.1diaocha.com

InAugust2010,ResearchInChinateamedupwithwww.
1diaocha.
comtoconductanonlinequestionnairesurveyononlineshopping.
Amongthe600samples,therespondentsincludedbothmalesandfemalesagedfrom20to50,withthegenderproportionof46.
8%and53.
2%respectively.
Thequestionnairewascarriedoutin21first-tier,second-tierandthird-tiercitiesincludingShanghai,Shenzhen,Beijing,GuangzhouandChengdu,targetinggroupsallwalksoflifelikecivilservants,teachers,soldiers,businessexecutivesaswellasstaffmembers,self-employedentrepreneurs,blue-collarworkersandstudents.
Accordingtothesurvey,45.
8%oftherespondentsdoshoppingonlinetwicetofourtimeseverymonth,19.
2%fivetoninetimes,16%evenmorethan10times,15.
2%lessthanonce,andonly3.
8%nevertrytogoshoppingthisway.
ChinaOnlineShoppingMarketSurveyReport,2010FrequencyofConsumers'OnlineShoppingSource:ResearchInChina;www.
1diaocha.
comThesurveyshowedthatconsumerschoosetogoshoppingonlinemainlyonaccountofitstimesavingandconvenience,followedbytheadvantagesasaffordablepriceandabundantcommodityvarieties.
Moreover,thereareothercontributingreasonsthatattractmoreandmoreconsumerstodoshoppingonline.
Forinstance,theycanbuycommoditiesthatarenotavailableinlocalplacesortheycanbuywhattheywantuptodate.
Withtheevolutionofe-commerceinChina,B2C,withsmallertradingvolumeatpresent,willdeveloprapidlybyvirtueoflegitimateproductsupplychannelsandperfectafter-salesservice,whileC2Cgrowthwilldropyearbyyear.
Currently,China'sB2Cwebsitesareexperiencingcut-throatcompetition,andstrivingformoresharesthroughpromotion,categoryexpansionandserviceimprovement.
Apartfrom360buy,JoyoAmazonandDangdang,C2CcompaniessuchasTaobaoandBaiduYouaareshiftingtotheB2Cfield.
ReasonstoChooseOnlineShoppingSource:ResearchInChina;1diaocha.
comInthemeantime,manyindependent-salesB2Cshoppingwebsitesarevigorouslyexpandingtheircommodityvarieties.
Forexample,Redbabyhasexpandedfromastorepurelysellingmaternityandbabyproductstoageneralmerchandiseshoppingmallsellingcosmetics,householditems,andhealthsupplies;360buy,originallya3Cdigitalproductsseller,alsobegantoselldailynecessitiesandhouseholdsuppliesinearly2009.
Therefore,commoditydiversificationislikelytobeawayoutforB2Bwebsitesinthefuture.
TraditionalgiantshavealsospeededuptheB2Cdeploymentthroughtheirownadvantages.
Takingadvantagesoftheirmanufacturingstrength,FoxconnCOFCOinvestedinefeihu.
comandwomai.
comrespectively.
StatePostandSuningAppliance,makingfulluseoftheirchannelorlogisticsadvantages,respectivelyinvestedinUle.
tom.
comandSuning.
cn.
In2010,theriseofgrouppurchasewebsiteshasbroughtanewwayofonlineshoppingforChinesecitizens.
Mostlyprovidingservice-typeproducts,suchwebsiteshavebecomepopularamongconsumers,andexperiencedexplosivegrowthinH12010.
TableofContents1.
OnlineShopping1.
1Definition1.
2Classification1.
3MarketScale1.
4StatisticalCategory2.
DevelopmentEnvironmentofChina'sOnlineShoppingIndustry2.
1EconomicOperation,H120102.
2DevelopmentofOnlineShoppingSupportedbyAHugeNetizenPopulation2.
3OnlineShoppinginRapidGrowth2.
4PoliciesandRegulations3.
DevelopmentStatusQuoofChina'sOnlineShoppingIndustry,2009-20103.
1MarketDevelopmentSize3.
1.
1UserScale3.
1.
2TransactionVolume3.
2OnlineShoppingMarketPattern3.
3China'sOnlineShoppingMarketDistribution3.
3.
1byRegion3.
3.
2byAge3.
3.
3byGender3.
3.
4byIncome3.
4ProblemsinChina'sOnlineShoppingMarket3.
4.
1ConsumerRights3.
4.
2TradingTrust3.
4.
3Payment&Settlement3.
4.
4Merchant'sCredit3.
4.
5Legislation4.
China'sOnlineShoppingConsumerGroup,20104.
1SurveyBackground4.
1.
1ByAge4.
1.
2ByEducation4.
1.
3ByProfession4.
1.
4ByIncome4.
1.
5ByCity4.
2NetAgesofConsumers4.
3FrequencyofOnlineShopping4.
4ExpenditureofOnlineShopping4.
5ReasonstoChooseOnlineShopping4.
6CommodityVarietiesofOnlineShopping4.
7StandardsforCommoditySelectionduringOnlineShopping4.
8StandardsforMerchantsSelectionduringOnlineShopping4.
9InsufficienciesofOnlineShopping4.
10OptionsforPaymentMethods4.
11OpinionsonSecurityofOnlinePayment4.
12AttentiononCreditStandingofOnlineMerchants4.
13AttentiononServiceContentofOnlineMerchants4.
14InfringementCasesofOnlineShopping4.
15ReturnCycleofOnlineShopping4.
16LogisticsModeofOnlineShopping4.
17AcceptableCommodityDeliveryTime4.
18AttitudesTowardsPromotionInformation4.
19ParticipationofOnlineGroupPurchase4.
20ReasonstoChooseOnlineGroupPurchase4.
21PriceSatisfactionwithOnlineGroupPurchasedCommodities4.
22DisadvantagesofOnlineGroupPurchase4.
23ReasonsNottoChooseOnlineGroupPurchase4.
24SurveyFindings5.
C2CShoppingWebsites5.
1Taobao5.
1.
1Profile5.
1.
2TaobaoMall5.
1.
3Operation5.
1.
4Advantages&Disadvantages5.
1.
5Strategy5.
2EachNet5.
2.
1Profile5.
3Paipai5.
3.
1Profile5.
3.
2Operation5.
3.
3Advantages&Disadvantages5.
4BaiduYoua5.
4.
1Profile5.
4.
2Advantages&Disadvantages6.
BookandSoftwareB2CWebsites6.
1Dangdang6.
1.
1Profile6.
1.
2Operation6.
1.
3Competitiveness6.
2JoyoAmazon6.
2.
1Profile6.
2.
2Operation6.
2.
3DevelopmentStrategy6.
399read6.
3.
1Profile6.
3.
2Operation6.
3.
3DevelopmentStrategy6.
3.
4Competitiveness7.
ClothesB2CWebsites7.
1MarketOverview7.
2VANCL7.
2.
1Profile7.
2.
2Logistics7.
2.
3Operation7.
2.
4DevelopmentStrategy7.
3m187.
3.
1Profile7.
3.
2Operation7.
3.
3DevelopmentStrategy7.
4Menglu7.
4.
1Profile7.
5MasaMaso7.
5.
1Profile7.
5.
2Operation7.
5.
3Competitiveness7.
6Shishangqiyi7.
6.
1Profile7.
6.
2Competitiveness7.
7Moonbasa7.
7.
1Profile7.
7.
2Operation8.
DigitalApplianceB2CWebsites8.
1MarketOverview8.
2360buy8.
2.
1Profile8.
2.
2Operation8.
2.
3Competitiveness8.
2.
4DevelopmentStrategy8.
3Newegg8.
3.
1Profile8.
3.
2Competitiveness8.
3.
3DevelopmentStrategy8.
451mdq8.
4.
1Profile8.
4.
2Operation8.
4.
3DevelopmentStrategy8.
5Icson8.
5.
1Profile8.
5.
2Operation8.
5.
3LatestTrend8.
6139shop8.
6.
1Profile8.
6.
2Operation8.
7Efeihu8.
7.
1Profile8.
7.
2Competitiveness8.
8Lusen8.
8.
1Profile8.
8.
2Operation8.
9Suning.
cn8.
9.
1Profile8.
9.
2Competitiveness9.
OtherB2CShoppingWebsites9.
1Redbaby9.
1.
1Profile9.
1.
2Operation9.
1.
3Competitiveness9.
2Zbird9.
2.
1Profile9.
2.
2Operation9.
2.
3Competitiveness9.
3Womai.
com9.
3.
1Profile9.
3.
2DevelopmentStrategy9.
4Ule.
tom9.
4.
1Profile9.
4.
2Competitiveness9.
5Leyou9.
6VIPstore9.
7Mbaobao9.
7.
1Profile9.
7.
2Operation9.
8Yesmynet9.
9Letao9.
10Okaybuy9.
11Piao10.
GroupPurchaseWebsites10.
1RapidExpansion10.
2Model10.
3Financing10.
4Problems11.
Development&InvestmentofChina'sOnlineShoppingIndustry,2009-201211.
1B2CwillSurpassC2CtoLeadtheOnlineShoppingMarket11.
2LargeOnlineShoppingMallsareBecomingmoreComprehensive11.
3WirelessE-commercewillbeaNewGrowthPoint11.
4SearchEnginewillPlayanImportantRoleinOnlineShopping11.
5B2CCompaniesareExpandingLogisticsChannels11.
6GroupPurchasehasBecomeaHotTopicofOnlineShopping11.
7TraditionalCompaniesSuccessivelySetFootinOnlineShoppingSelectedChartsC2CIndustryChainB2CIndustryChainOnlineShoppingMarketScalebyIndexStatisticalCategoryofOnlineShoppingMarketScaleTotalSocialConsumerGoodsRetailSales&RatioofOnlineShopping,2005-H12010NetizenPopulation&InternetPenetrationRateinMainlandChina,Dec,2005-Jun,2010InternetPenetrationRatesinSomeCountries,2010InternetApplicationUtilizationRate,Dec,2009-Jun,2010Users&GrowthRateofChina'sOnlineShoppingMarket,2003-H12010TransactionVolumeofChina'sOnlineShoppingMarket,2007-H12010China'sOnlineShoppingTradingVolume,2009MarketShareofPlatformShoppingWebsites,H12010MarketSharesofChina'sIndependent-saleB2CShoppingWebsites,H12010TotalNetizenPopulationandOnlineShoppingNetizenPopulationinBeijing,Guangzhou&Shanghai,2009OnlineShoppingPenetrationRatesinSomeCities,2009UsersofSomeB2CShoppingWebsitesbyAge,2009UsersofSomeB2CShoppingWebsitesbyGender,2009UsersofSomeB2CShoppingWebsitesbyMonthlySalary,2009SurveyofNetizens'TrustinOnlineShoppingTransactionAgeStructureofRespondents,2010EducationBackgroundofRespondents,2010ProfessionDistributionofRespondents,2010SalaryDistributionofRespondents,2010NetAgesofConsumersFrequencyofConsumers'OnlineShoppingFrequencyofConsumers'OnlineShoppingbyGenderFrequencyofConsumers'OnlineShoppingbyAgeConsumers'AverageMonthlyExpenditureofOnlineShoppingConsumers'AverageMonthlyExpenditureofOnlineShoppingbyGenderConsumers'AverageMonthlyExpenditureofOnlineShoppingbyAgeConsumers'AverageMonthlyExpenditureofOnlineShoppingbyEducationBackgroundReasonsforConsumerstoChooseOnlineShoppingReasonsforConsumerstoChooseOnlineShoppingbySalaryCommodityVarietiesBeingBoughtthroughOnlineShoppingCommodityVarietiesBeingBoughtthroughOnlineShoppingbytheGenderofConsumersStandardsforCommoditySelectionduringOnlineShoppingStandardsforCommoditySelectionduringOnlineShoppingbyGenderStandardsforMerchantsSelectionduringOnlineShoppingInsufficienciesofOnlineShoppingintheHeartofConsumersPaymentMethodsofOnlineshoppingConsumers'ViewonSecurityofOnlinePaymentConsumers'ViewonSecurityofOnlinePaymentbyAgeConsumers'ConcernabouttheTrustofOnlineMerchantsConsumers'ConcernabouttheTrustofOnlineMerchantsbyAgeConsumers'ConcernabouttheServiceContentofOnlineMerchantsInfringementCasesofOnlineShoppingReturnCycleofOnlineShoppingLogisticsMethodofOnlineShoppingAcceptableCommodityDeliveryTimeConsumers'AttitudestowardsPromotionInformationParticipationofOnlineGroupPurchaseParticipationofOnlineGroupPurchasebyEducationbackgroundParticipationofOnlineGroupPurchasebySalaryConsumers'ParticipationofOnlineGroupPurchasebyAverageMonthlyOnlineShoppingExpenditureReasonstoChooseOnlineGroupPurchasePriceSatisfactionwithOnlineGroupPurchasedCommoditiesInsufficienciesofOnlineGroupPurchaseReasonsNottoChooseOnlineGroupPurchaseRegisteredUsersofTaobao,2006-Q22010Taobao'sShareinC2COnlineTransactionVolume,2003-Q22010TaobaoSales&GrowthRate,2005-2009TaobaoCommodityRankbySales,H12009EachNet'sShareinC2COnlineTransactionVolume,2003-Q22010ComparisonofEachnet,TaobaoandPaipaiinOverseasPurchasingPaipai'sShareinC2COnlineTransactionVolume,2007-Q22010VentureCapitalObtainedbyDangdangShoppingWebsitesthatUsersHadPurchasedGoodsinRecentOneYear,2009JoyoAmazon'sShareinB2COnlineTransactionVolume,2006-Q22010TradingShareofChina'sIndependent-saleB2CClothesOnlineShoppingMarket,2009China'sTopTenMen'sClothesB2CWebsitesVentureCapitalObtainedbyVANCLVANCLSales,2007-2009VANCLOperatingIncomebyRegionMengluBrandsbyProductVentureCapitalObtainedbyMoonbasaMoonbasaSales,2008-2010VentureCapitalObtainedby360buy360buy'sShareinB2COnlineTransactionVolume,2007-H12010360buySales&GrowthRate,2004-2010360buyLogisticsCenterDistributionalloverChina51mdqSales,2007-2010StrategicPartnersof139shop139shopCellPhoneSalesCenterDistributioninChina139shopSales&GrowthRate,2006-2009LusenSales&GrowthRate,2006-2010VentureCapitalObtainedbyRedbabyRedbabySales&GrowthRate,2005-2009VentureCapitalObtainedbyZbirdZbirdSales&GrowthRate,2006-2009VentureCapitalObtainedbyLeyouMbaobaoSales&GrowthRate,2007-2010VentureCapitalObtainedbyYesmynetVentureCapitalObtainedbyLetaoOperationModeComparisonbetweenOkaybuyandLetaoVentureCapitalObtainedbyOkaybuyFinancingofSomeGroupPurchaseWebsites,Jul,2009-Jul,2010Sales,GrossMarginandProfitabilityofTwelveB2CCompaniesTotalWarehouseAreaandLogisticsCenterDistributionofTopNineB2CCompaniesHowtoBuyProductdetailsHowtoOrderUSDFileSingleuser2,000PDFEnterprisewide3,000PDFPublicationdate:Sep.
2010Byemail:report@researchinchina.
comByfax:86-10-82601570Byonline:www.
researchinchina.
comFormoreinformation,callourofficeinBeijing,China:Tel:86-10-82600828Website:www.
researchinchina.
com