Staff disbanded as Nike considers addingFuelband to the flames
The race to dominate the 主导初生的可穿戴技术市场的竞nascent wearable technology market 赛已出现早期失利者——即便一个潜is already witnessing early 在获胜者还没做完热身。stumbles – even before onepotential winner has finishedlimbering up.
Nike is considering pulling 在苹果(Apple)今年晚些时间进its two-year-old Fuelband device 场之前耐克(Nike)正考虑砍掉两岁out of the competition ahead of 大的Fuelband设备从而退出可穿戴Apple’ s entry into the market 设备市场的竞争。科技新闻网站CNETlater this year. Following a report 发表一篇相关报道后耐克证实正在on tech news site CNET, Nike 裁减数字运动团队员工并拒绝承诺confirmed it was laying off staff 未来会发布新品尽管它坚称in its digital sports team and Fuelband仍是其业务的“重要”组成refused to commit to future 部分。devices, although it insisted
Fuelband remained an “important”part of its business.
Health-tracking gadgets from 耐克、 Fitbit和Jawbone等公司the likes of Nike, Fitbit, and 生产的健身追踪器能测算佩戴者一日Jawbone measure how far the wearer 行走或奔跑的距离、锻炼消耗的体力walks or runs in a day, the vigour 以及睡眠质量。有人预测这类设备是of a workout and the quality of 继智能手机之后科技领域的下一类流their sleep. Such devices have been 行产品不过也有人认为在苹果发布tipped as the next big thing in iWatch之后上述产品将全部被打败。technology after the smartphone,yet some think Apple will trouncethem all when it launches itsiWatch.
Sources familiar with Nike’ s 熟悉耐克计划的消息人士透露plans say it will focus on making 在建立一个2000万人的网络社群后apps instead of the higher-priced 耐克将集中精力开发各种应用(app) but lower-margin Fuelband 而不是价格高但利润低的Fuelbandhardware, after building an online 设备。community of 20m.
The company’ s decision is 耐克与苹果的长期合作以及董事
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complicated by the longstanding 会关系让它的决定变得复杂化。苹partnership and board 果首席执行官蒂姆•库克(Tim Cook)relationships between Apple and 从2005年起担任耐克董事会成员苹Nike. Tim Cook, Apple' s chief 果公司于2006年宣布与耐克合作生executive, has served on Nike’ s 产Nike+iPod产品。board since 2005, and in 2006 thecompanies announced a partnershipwith the Nike+iPod product.
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