MCDERMOTTWILL&EMERYWWW.
MWE.
COMBostonBrusselsChicagoDüsseldorfHoustonLondonLosAngelesMiamiMilanMunichNewYorkOrangeCountyRomeSanDiegoSiliconValleyWashington,D.
C.
.
xxxDomainNamestoBecomeAvailablefromSeptember2011June,152011TheInternetCorporationforAssignedNamesandNumbersrecentlyapprovedtheuseofthe.
xxxsuffixasatop-leveldomainnamespace,tobeusedbytheonlineadultentertainmentindustry.
TheInternetCorporationforAssignedNamesandNumbersrecentlyapprovedtheuseofthe.
xxxsuffixasatop-leveldomain('TLD')namespace,tobeusedbytheonlineadultentertainmentindustry.
The.
xxxdomainnamewouldbeusedalongsideotherTLDsnamespacesincluding.
com,.
govand.
org.
AsofSeptember2011,existingtrademarkownersorthosewithanexistingdomainnamewillbeabletoeither'opt-outof'or'opt-into'thenewlyformeddomainnameduringthesimultaneous'sunriseperiods'.
Giventhattheopt-inandopt-outperiodswillonlylastfor30days,thoseconsideringapplyingfortheTLD(eitheractivelyordefensively)areadvisedtotakeactionnow,toascertainwhichoftheirtrademarksorbrandsshouldbeprotectedwhentheSunriseperiodbegins.
Havinginitiallyreceivedapprovalforthe.
xxxTLDin2005,theapprovalwasrescindedfollowingprotestsfrompoliticallyconservativegroups.
However,itisnowwidelyrecognisedthatsuchadomainnamewillmakeiteasiertofilteroutinappropriatecontent.
SunrisePeriodsDuringSunriseA(whichwilllastfor30days),membersoftheadultentertainmentindustrywillbeabletoreserveadomainname,iftheyalreadyownandoperateanidenticalsecondleveldomainnameinanexistingTLD:the'opt-in'period.
Concurrently,duringSunriseB(whichalsolastsfor30days),brandownersfromoutsidetheadultentertainmentindustrywithaprior-registeredtrademarkwouldbeabletoblocktheirtrademarkfrombeingregisteredwithan.
xxxdomain:the'opt-out'period.
TosuccessfullyregisterduringSunriseB,severalcriterianeedtobesatisfied:(i)apersonmustownandactivelyuseatrademark;(ii)thetrademarkmustberegisteredpriortothesubmissionofaSunriseBapplication;and(iii)thetrademarkordomainnamemustcorrespondsexactlytotheentiretextofaworkmarkortextualcomponentofawordanddesignmark.
Itisexpectedthatonceblocked,theICMRegistry,thegroupresponsibleforthe.
xxxTLD,willberequiredtoremovethedomainfromthepoolofavailableregistrationsfortenyears.
Thosewishingtousetheservicewillberequiredtopayaone-offfeeofbetweenUS$200-$300foreachtrademarkordomainnametheywishtoblock.
MCDERMOTTWILL&EMERYWWW.
MWE.
COMBostonBrusselsChicagoDüsseldorfHoustonLondonLosAngelesMiamiMilanMunichNewYorkOrangeCountyRomeSanDiegoSiliconValleyWashington,D.
C.
IfaSunriseAandSunriseBapplicationaresubmittedforthesametrademark,theSunriseAapplicantwillbeinformedoftheSunriseBapplication,andthusgiventheopportunitytowithdrawitsapplication.
However,iftheSunriseAapplicantchoosestononethelessproceedwiththeapplication,itwillsecurethedomainname.
Thiswillbeofimportanceinthefuturewithregardstopartiesbeingputonnotice,shouldalegaldisputearise.
Asuccessfulopting-outwillmeanthatthetrademarkinquestionwillberemovedfromthepoolofnamesavailableforregistration.
Thecorrespondingdomainnamewilllinktoplaceholderpagenotingthatthedomainnameisnotavailableforregistration.
Thiswillpreventthehijackingofthedomainname.
Ifapartydoesnotownatrademark,itwillnotbeabletoopt-outduringtheSunriseBperiod,orregisteran.
xxxdomain,evenifitisdoingsofordefensivepurposes.
However,thereisexpectedtobea'generalavailability'periodduringwhichitwillbepossibletoblock.
xxxdomainregistrationsforthosewhosetrademarkisissuedaftertheSunriseB.
ThegeneralavailabilityperiodwillstartshortlyaftertheendofSunriseAandB.
ConclusionTrademarkownersareadvisedtomakeuseoftheSunriseBopt-outperiod,toblockthepotentialregistrationofanyoftheirtrademarks.
Thiswouldavoidpotentialfutureprotractedlegalbattles.
Thosewhouseabrandorlogoasatrademark,whichisnotyetregistered,areadvisedtoapplyforimmediateregistration,inordertobeabletomakeuseoftheSunriseBapplication.
Furthermore,trademarkownersareadvisedtocheckwhetherornottheirwatchserviceprovidersmonitor.
xxxdomainnameregistrations.
Thematerialinthispublicationmaynotbereproduced,inwholeorpartwithoutacknowledgementofitssourceandcopyright.
OntheSubjectisintendedtoprovideinformationofgeneralinterestinasummarymannerandshouldnotbeconstruedasindividuallegaladvice.
ReadersshouldconsultwiththeirMcDermottWill&Emerylawyerorotherprofessionalcounselbeforeactingontheinformationcontainedinthispublication.
2010McDermottWill&Emery.
Thefollowinglegalentitiesarecollectivelyreferredtoas"McDermottWill&Emery,""McDermott"or"theFirm":McDermottWill&EmeryLLP,McDermottWill&Emery/StanbrookLLP,McDermottWill&EmeryRechtsanwlteSteuerberaterLLP,MWESteuerberatungsgesellschaftmbH,McDermottWill&EmeryStudioLegaleAssociatoandMcDermottWill&EmeryUKLLP.
McDermottWill&EmeryhasastrategicalliancewithMWEChinaLawOffices,aseparatelawfirm.
Theseentitiescoordinatetheiractivitiesthroughserviceagreements.
Thiscommunicationmaybeconsideredattorneyadvertising.
Previousresultsarenotaguaranteeoffutureoutcome.
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