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ResearchontheApplicationofPaintingElementsonModernGraphicDesignYunQinYunnanEnergyVocationalandTechnicalCollege,Qujing,Yunnan,655001Keywords:paintingelements;moderngraphicdesign;applicationstudyAbstract:Fromtheperspectiveofmoderndisciplines,paintingartandgraphicadvertisingdesignaretwodifferentdisciplinesofart,butalsodifferentnaturesofart,butfundamentally,thetwoareinterrelatedandmutuallylearnable.
Agoodadvertisingdesignmusthaveagoodfoundationofpainting,beabletounderstandandbegoodatusingpaintingelements.
Thevisualeffectsofpaintingelementsinadvertisingdesignreflectthedifferentinfluencesofdifferentcultures.
1.
IntroductionModernprintadvertisingdesignisdevelopingveryfastinourcurrentsociallife.
Inthepast,whenwetalkedabouttheglobalizationandinternationalizationofadvertising,ithasalwaysbeenconsideredaveryfreshtopic,butnowithasbecomethemostcommontopicbutitsThefashiontrendhasnotbeenreduced.
Thispopulardesignwithtraditionalcultureandtraditionalpaintingelementsinmodernprintadshasgraduallyformeditsownuniquestyle.
BothtraditionalChinesepaintingandprintadvertisingdesignexistasakindofvisualart.
Whenshowingthemeaningofthetimes,ChinesetraditionalpaintingelementscanbeusedasakindofparentofChinesegraphicadvertisingcreativeperformance.
Startingfromtheaestheticelementsandcreativethinkingoftraditionalpainting,wecandiscoverthesimilaritiesbetweenpaintingandprintadvertising.
Ifthetwocanbecombinedinformandconnotation,theycancontinuethelifelineofpaintingelementsontheonehand,andmaketheChineseprintadvertisingdesignformauniquerighttospeakininternationaladvertising.
Wehavemaderelevantacademicresearchonaseriesofproblemsintheunderstandingofpaintingelementsandtheapplicationinmodernprintadvertisingdesign,sothatitcanbeofgreatsignificancetothedevelopmentofourmodernprintadvertisingdesign.
Thecombinationoftheartistryofpaintingelementsandthefunctionalityofprintadvertisingdesigncontributestothepromotionofcorporatebrandsandtheformationofthedesigner'spersonalstyle.
Therefore,intheprocessoflearning,weexploretheapplicationoftraditionalChinesepaintingelementsinmodernprintadvertisingdesign,whichallowsustounderstandthatitssignificanceinreallifeisveryimportantandcannotbeignored,andalsohelpsustofurtherunderstandmodernprintadvertisingdesign.
Thefuturedevelopmentprospectsalsohaveprofoundsignificance.
2.
DefinitionofPaintingElementPaintingreferstotheuseofbrushes,paintsandothertoolsonthewalls,paperandvarioustextilestoexpressthevisualimageandvisualcontentthattheauthorwantstoconveythroughvariousformsofexpression.
Thisformofexpressionisdiverseandrich.
Thereisadifferentdefinitionofthetermelementinallwalksoflife,anditalsohasgreatdifferences.
Takingpaintingasanexample,inthefieldofpainting,anelementreferstoallthingsthatconstituteavisualcomposition.
Insimpleterms,anelementreferstoacertaincolororakindofbrushinapainting,andpaintingusestheseelementstoformavisualmapthattheauthorwantstoexpressusingvariouscompositionrules.
Inextension,anelementcanrefertoallthetoolsinapainting,thatis,materials,paintings,orthelanguageofpainting.
Therefore,toacertainextent,theelementsofpaintingcanbeextendedandextendedtoanyfield,especiallyinmoderngraphicdesign,whichcanbearbitrarilyconvertedintoallelementsofmoderngraphicdesign,suchasdesign,technique,styleandsoon.
Withtherapiddevelopmentofcomputertechnology,theconnectionbetweenpaintingandprintadvertisingdesignisgettingstrongerandstronger.
Eventhoughtherearevariousdifferencesbetweenthetwo,ithastobeacknowledgedthattheyareinextricablylinked.
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WangYoujiangoncesaidinabookthatpaintingartprovidesvariousformsofelementalfoundationformoderngraphicdesign.
However,withtheprogressanddevelopmentofsociety,paintingandgraphicadvertisingdesignhavegraduallyformedtwodifferentdisciplines.
Constantlystrengtheningthestudyofpaintingelementswillcontributetotheimprovementandimprovementofgraphicdesigncapabilities.
Therefore,thedesignofgraphicprintadvertisinghasaveryimportantconnection.
Ifapersondoesnotknowhowtoappreciatetheartofpaintinganddoesnotknowhowtousepaintingelements,thenhewillnotmakeanyachievementsinthefieldofmoderngraphicadvertisingdesign.
Thirdly,intheearlystageofgraphicadvertisingdesign,itisalsoinseparablefromthereferenceofpaintingelements.
Beforethegraphicdesign,itisnecessarytousethepaintingmethodtorecordtheinspirationoftheauthorintimetoprovidereferenceandhelpforgraphicdesign.
Finally,asuccessfulprintadcanbeexpressedthroughtheartofpaintingtoshowtheauthor'sthoughts.
3.
Re-pickingandCombiningPaintingElementsThecombinationanddisassemblyisthedeconstruction.
Thetheoreticalbasisofdeconstructionisthelatticestructuretheory,whichreferstoahighlyorganizedwholebodyformedbytheobjectintheobserver'smind.
Takingtheelementsofancientandmodernpaintingsasobjects,accordingtotheneedsofdesign,thedecompositionandreconstructionofsymbolicmeanings,thatis,theelementsintomechanisms,schemas,symbols,etc.
,intothesymbolstorage,andthenthedesignreconstruction,thisprocessDeconstruction,formodernprintadvertisingdesign,deconstructionisaverypowerfuldesignmethod.
Ofcourse,thestructureisnotarbitrary,buthasthehigh-levelcharacteristicsthatattachimportancetointernalstructuralfactorsandoverallconsiderations.
Itbreaksdowntheformalprinciplesandformsoftheorthodoxmoderndesign,andtakesupthefuturedesignspacewithanewlook.
Theimmortalworkoftheworld-IBMpostersshouldbeamustforprintadvertisingdesigners.
InthisadvertisementdesignbyPaulRand,wecanseethatshedeconstructedthe"Montage("and"Collage")oftheEuropeanmodernistPicassoartpatternoraestheticconceptandMatisse'scolorsystem.
Thetechniqueisappliedtohisdesign.
Asa"newadvertiser"and"functionalist",PaulRandmadeaclearboundarybetween"thedesignofcontent"and"theabstractdesignwithoutcontent".
Hisprintadvertisementsusuallyleadtheaudiencetoactivelyexploreandinterprettheiradvertisementsthroughthedeconstructionofvariouspaintingelements,andfeelthecontentconveyedbytheworks.
TakingIBM'sposter(Eye-Bee-M)asanexample,PaulRandisnotsimplyusingthepaintingelementsdirectlytodesignposters,buttodecomposeandreconstructtheelementsinthesepaintingsbysymbolicmeaning.
Givethegraphicadvertisingdesignapersonalizedandstylizedartisticcharm.
Itisbothtypicalandharmonious.
Itcanshowthecontextofdesignandthevalueofcreation.
Itnotonlyconformstothedevelopmentrulesofscienceandart,butalsomeetsthemindandacceptanceoftheaudience.
4.
TheApplicationofPaintingExpressionLanguageinModernPrintAdvertisingDesignAllthesensesoftouch,visionandneeds,emotionalthinking,etc.
thatthehumanbodyfeelsareallcreatedbyvirtue.
Fromtheaspectofartisticcreation,wecannotonlyexplorefromtheexternalformoftheobject,otherwisewecanonlygrasptheobject.
Thesurfacelosesitsessence.
GuYuzhi,afamouspainterfromtheEasternJinDynasty,oncesaid,"Wherepeoplearebornandkilled,therearethosewhoareblindedbytheireyesandthosewhohavediedbefore.
It'struethattheyareshapedbyGod,Theinkpaintingsalsoshowthebeautyofthehumanbody,thebeautyofthehaloandthestalwartofthemountainsandrocks.
Thecontrastbetweenthewaterandthestaticmovementofthemoonisreflected,creatingapowerfulvisualimpact.
Therefore,forthedesignofprintadvertising,itisnecessarytocontinuouslycombinetheimpactcharacteristicsofpainting,attractpeople'sattention,attractattention,andraiseawarenessofpeople,soastocontinuouslygainunderstandingandrecognitionforthepurposeofpropaganda.
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InthebookArtandVisualPerception,ithasbeenarguedthat"aharmoniousandunifiedorganizationgroupisformedbyconstantcombinationofvarioussimpleandcomplexelements,sothehumanmindisonlyinthissocialandphysicalenvironment.
Willformanoptimalstate"[1].
InChinesepainting,thereasonwhythestoneisangryandagileisbecauseofthepromotionofnature.
Thereasonwhytheriverpebbleisbeautifullyshapedisbecauseoftheshapingoftheriver.
Thereasonwhythemountainismightyisthatthereisamovementoftheearth'scrust.
.
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thestaticofthenatureintheearthBeautyisformedbythevariousconnectionsofnature,andtheyarenotisolated.
ComparedwithWesternpaintings,traditionalChineseinkpaintingshavethecharacteristicsofrichemotionsandlong-distanceartisticconception.
Inadditiontothis,thereisahighdegreeofgeneralizationability,whichleadstopeople'staste.
Similarly,ChenZhengda,afamousChinesegraphicdesigner,believesthatpaintingcan'texpressobjects,andcanonlyconveyitsartisticconceptionandconnotationtoreadersthroughthepowerofpenandink.
Takingareluctantworkasanexample,hisworksexemplifyhisLaoZhuangthoughts,andhehasthecharacteristicsofinnovation,learninganduse.
Itispreciselybecauseofthisthathisworkscanbeeasilyreadbyreadersallovertheworld.
Understood.
LikeGuYuzhi,hisworksareaclevercombinationof"writingGod"and"writingGod",andthecentralideaofhisworksiscleverlyexpressedinobjects.
Onthewhole,traditionalChinesepaintingattachesgreatimportancetothecombinationofformandspirit,andusesvariouscombinationsofobjectstoexpressthetemperament,imposingandimplicationofbeautyintheworks.
Inthemodernprintadvertisingdesign,theuseandreferenceoftraditionalChinesepaintingelementsaredeepening,mainlyintheuseandapplicationofthespiritandmeaning.
Withthecontinuousdevelopmentofoilpainting,thetextureofoilpaintinghasgraduallyevolvedfromasimplepigmentfillingtoaperformancetoolforpainting,andhasbecomeareflectionofthespiritofpainting.
Thevisionandtouchofmaterialsareanintegralpartofoilpainting.
First,textureandmaterialscanexpresstheessenceoftheworkthroughvisualproblems.
Onceagain,thehumanbodycanbettersensethepropertiesofthematerialthroughthetouch,includingthesoftnessandhardnessofthematerial,thedegreeofdrynessandhumidity,andthevariousfeelingsbroughtbythetexture.
Finally,materialsandtexturescangivethebodydifferentpsychologicalexperiences,suchaswhetheranobjecthasvitalityIsitchillyIsitsoftTherefore,inthedesignofmodernprintadvertising,wemustpaymoreattentiontotheinfluenceofmaterialsandtextureonthedesigneffect,andlearntousetheuniqueadvantagesofmaterialsandtexturetoprovidebrightspotsforgraphicdesign.
Throughoutthedevelopmentofhistory,duetotheconstantchangesinthesocialenvironment,theexpressionofbeautyisconstantlychanging,butatitsroot,theessenceofbeautywillnotchange.
Fortheperceptualbeautyinthecolorofoilpainting,eachindividualhasahuge"commonsenseofpower".
Ifitisexcavatedandexpressedbytheartist,itwillhavethepowertotranscendrealityanddirectlystimulatethesoul[3].
Inrecentyears,therehavebeenmanyartistswhohaveemphasizedthatintheperformanceofoilpaintings,medicinesareconstantlygoingtobecomplicatedandsimple,payingattentiontotheexpressionofbeauty,payingattentiontotheinfluenceofimagination,andconstantlypursuingtheirownindividualbeauty.
Thisshowsthattheperceptualbeautyofoilpaintinghasaveryimportanteffectontheexpressionofart.
Itisalsoanimportantsupplementtothedesigneffectappliedtomoderngraphicdesign.
5.
ConclusionTheartofpaintinghasagreatconnectionwithgraphicdesign,anditselementsaremutuallyinfiltratedbetweenthetwo,sothevisualeffectofpaintingarthasbeenvividlyreflectedinthedesignofmoderngraphicadvertising.
Inaddition,inthedesignofmodernprintadvertising,attentionshouldalsobepaidtotheapplicationandexpressionofpaintingelementstoformagoodvisualeffect.
AcknowledgementsFundProject:FundedbytheYunnanProvincialDepartmentofEducationScienceResearchFund(ProjectNo.
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