10.1007nofollow

IndexAAdavoidance,63,75–77,81–83,237Adblindness,63,75–77,81,237Advertisement,7,8,140Applicanttrackingsystem(ATS),175,229Assignment,235,236,238,242Audit,51,52,61,131,211,213,226,238,242Awareness,interest,desire,action(AIDA),25,93Awareness,interest,desire,actionloyalty(AIDAL),25,93BBacker,198Bid,67–69,83,166Biddingwar,69,83,116,244Bigdata,8,9,17,45,46,61,92,93,103,106,133,146,149,153,154,157,169,170,181,207Blackhat,119,131,144,207Blogging,21,32,34,35,45,46,128,230Blooper,230Businessethics,210Businessintelligence,8,12,14,17,46,56,61,104,106,108,133,136,146,149,166,170,181,207Businessobjectives,1,15,37,42,49–51,61,67,79,82,130,211Business-to-Business(B2B),96,98,99,222,228,235,240–245Business-to-Consumer(B2C),18,222,228,235–242,244,245CConsumer-to-Consumer(C2C),18Casestudy,28,161,162,221,222,228,229,235,244Chiefexecutiveofcer(CEO),9,10,16,49,135,186,222,234Chiefsocialmediaofcer(CSO),10,19,51,211,219,222–224,226,227,229Clickfraud,69,83,244Collaborativebusiness,90Communitymanagement,21,31,45,46,82,225Competition,37,38,125,235Contactcenter,99,104,105,110Contentanalysis,106,136,146Contextualad,130Cookies,63,65,74,75,83,150,153,166,168,218Copyright,32,36,207,212,214,216,232,233CRM2.
0,93Crowdfunding,11,14,15,49,56,96–98,189–204,207,229,242Crowdfundingplatform,192,197,198,200–204Crowdfundingtype,194–196Curriculumvitae(CV),174,175,183Customerrelationshipmanagement(CRM),16,83,87–110,170,228,229,232,236,240,241DDebt,194–196,202Descriptivenetworkmodeling,153,155Digitalafterlife,17,207,209,216Disclaimer,212Disclosure,28,63,116,208,212,215Discrimination,184,209EEcosystem,94,110E-marketing,114,131Entrepreneur,190–195,198–203#SpringerInternationalPublishingSwitzerland2016A.
VanLooy,SocialMediaManagement,SpringerTextsinBusinessandEconomics,DOI10.
1007/978-3-319-21990-5247Enterprise2.
0,90Equity,190,194–197,199,201–203E-recruitment,11,14,17,31,49,56,77,97,98,173–177,179–183,185,186,214,242Ethics,116,207,208,210,215EuropeanUnion(EU),73–75eXtensiblemarkuplanguage(XML),39FFanfunding,190Frequentlyaskedquestions(FAQ),40Funding,189,191–196,198,200,201,203,204,229GGamication,21,37,38,40,45,46,102Geek,3,5Good-cause,196,201Graphmining,161HHelpdesk,16,87,89,95,97,99,100,104–107,109,110,227Hiringmanagementsystem,175Homophily,149,166–170Humanresources(HR),11,17,37,49,61,173–176,180,209,222,224,229HyperTextmarkuplanguage(HTML),124,125IInformationtechnology(IT),1,3–6,8–11,13,16–19,28,37,40,49,52,57,59,61,76,95,96,99,105,110,113,133,149,174–176,179,184,186,207,210,215,218,227Initialpublicoffering(IPO),7,30,33Intellectualproperty,17,207,209,213,214,233Internetprotocol(IP),65,75,76,166,218Investment,11,16,54,59,60,73,95,146,189,192,195,202,203,238iPhoneoperatingsystem(iOS),23ITpolicy,210KKeyperformanceindicator(KPI),49,53,55,61Knowledgediscovery,152LLearningobjective,13,17,221Loyalty,16,18,25,38,42,50,55,91,101,103,151,218,228,231,232MMarCom,10,16,40,49,87,88,91,94,98,104,174,224,228Micro-nancing,195Micro-investor,189–191,193,195,196,198–203,207Monitoring,8,16,19,33,40,49,50,57–61,63,72,87,98–100,102–104,106,107,110,128,129,135,146,211,222,224,229–231Multi-disciplinary,207,208,221Multi-disciplinaryapproach,207,208NNetworkmodeling,153–155Nofollow,126–128,131OOff-page,120,121,127Onlineadvertising,11,45,49,63–71,73–76,78,80,82On-page,113,119,120,123,129On-site,57,113,120,121,127OpenStreetMap(OSM),35Opinionleader,81Opinionmining,14,41,103,133–136,145,146,173,211,229,242Opinionspamming,145,146Organic,113–119,128,130PPassword,207,216,217,219,225Peerinuence,149,166–170Penalty,119Performanceoutcomes,68Perk,196Personalizedad,65,98Philanthropy,194Pitch,192,199Pitching,200Platform,22,26,34,36,93,192,198,200–202,204,222,224Polarity,106,136,137,141,142248IndexPredictivenetworkmodeling,153,154,157,158Privacy,9,17,31,44,45,63,65,73,75,76,82,83,110,152,161,169,181–183,207,212,213,215,218,234,238,242,244QQuasi-socialnetwork,160,161,169Questionsandanswers(Q&A),40,41,101,109,241RRating,135,142–144,213Recruiting,5,173,175,176,180,182,184,186Reputationmanagement,114,210,214,215,218,224,238Researchanddevelopment(R&D),14,16,19,50,96,99,192Resume,13,174,178–183Returnoninvestment(ROI),11,15,16,37,49,50,54,59–62,73,79,82,100,102,103,109,110,116,130,146,211,227Review,23,100,104,117,133–135,137–142,144,145,191,211Reward,23,96,190,194,196,201,231,240RSS,30,36,38–41,46,106,175,183,242SSalesmen,81,97,98Searchengineadvertising(SEA),64,114–118,120,130,131,238Searchenginemarketing(SEM),64,114–115,120,130,238Searchengineoptimization(SEO),12,15,17,29,56–58,61,64,113–131,134,144,177,181,183,186,198,207,210,225,229,236,238,240,241,244Searchengineresultspage(SERP),9,16,25,63,64,114–117,122,124,125,131,241Searchresults,12,38,58,64,65,113–117,119,124,125,129–131,136,181,229Sentimentanalysis,11,12,17,44,103,108,133–136,143,145,146,173,229,236,240Sentimentmodel,133,139,141–144,146Sentimentword,137,138,143,145Smallandmediumenterprise(SME),14,17,245SMART,evaluate,reevaluate(SMARTER),54Socialbookmarking,21,34,35,45,46SocialCRM,16,25,55,56,59–61,78,83,87–90,92–104,106,107,109,110,128,135,144,146,149,154,159,175,177,179,192,199,200,203,210,211,225,228,230,231,233,236,238,242,244Socialcustomerrelationshipmanagement,14,16,30,43,45,50,87Socialengineering,9,18,65,99,108,149,217,219,238Sociallending,196Socialmedia,1–19,21–32,34,35,37,38,40–46,49–67,69,70,72,73,75,77–80,82,83,87–104,106–110,113–116,120–122,127,128,130,133,135,136,145,146,149,150,154,155,157,159–161,169,170,173–176,178–186,190,192,194,200,203,204,207–219,221–226,229–245Socialmediaanalytics,16,49,57Socialmediamonitoring,16,58,102,103Socialmedianetwork,155,160Socialmediapolicy,207,210–212,215,218,229,230Socialmediastrategicplan,52–54,239,243Socialmediastrategy,11,15,41,42,49–52,55,56,59–61,63,128,211,233,239,240,243–245Socialmediatactic,52,54,56,244,245Socialmediatool,1,3,6–9,11,13,15,17,18,21–23,25–31,34,37,38,40,41,44–46,49,51,53,55,57,59,60,63–65,67,69,88,95,97–100,109,134–136,149–151,154,155,160,169,173–176,178,179,181,182,184–186,192,200,209–214,216,217,225,231,238–240,242–244Socialmediatrilogy,29,52,242Socialmediatype,15,21,27,29–32,35,37,40–46,52,57,61,103,204,238,239,242,244,245Socialnetwork,11,12,14,17,31,65,69,93,103,149–153,155–161,166,167,169,170,175,191,194,236,240,242Socialrippleeffect,21,25,46,78,98,102,106,154,194,237Spamming,119,145Specic,measurable,attainable,relevant,timely(SMART),49,54–56,61,227,239,243–245Spider,76,119,131Strategy,11,15,29,37,41,42,49,51–53,55,60,61,70,92,93,100,146,174,178,211,224,244Subjectivity,133,136,137Supportgroup,95,99,104,110SWOTanalysis,52,61Index249TTalentacquisition,175Targetedad,63–65,73,74,97,117,162,170Targetedmarketing,13,17,83,98,104,149–153,159,170,237Technologicalevolutiongraph,9,229TermsofService,8,17,45,182,207,209,210,212–214,216Textmining,136,144,146,170Theoryonthediffusionofinnovations,4,19,81,168Tone,56,57,133,136,211,228,244Trendsetter,81Trust,2,10,31,119,134,135,184,193,199,210,218,229,231,234,24024/7,191,230,231UUniformresourcelocator(URL),16,39,72,115,119,121,122,124,127,128,176,180,241User-generatedcontent(UGC),21,26,27,29,31,93,160VValuecreation,10,14,97,98,100Venturecapitalist(VC),203Viralcampaign,2,11,13,16,18,26,27,43,45,49,58,60,61,63,64,77–83,89,97,102,108,109,153,167,174,179,209,228,234,237,238,242,244WWeb1.
0,22,24,46Web2.
0,21–27,46,93Web3.
0,22–24,46Web4.
0,22–24,46Webanalytics,56–58,104Whitehat,119,131Word-of-mouth,77,81,237250Index