flatkaixin001

P.
L.
P.
Rau(Ed.
):Internationalization,Design,HCII2011,LNCS6775,pp.
494–503,2011.
Springer-VerlagBerlinHeidelberg2011DesigningforSocialUrbanMedia:CreatinganIntegratedFrameworkofSocialInnovationandServiceDesigninChinaZhiyongFu1andXiaZhang21DepartmentofInformationArtandDesign,AcademyofArtandDesign,TsinghuaUniversity,Beijing,P.
R.
Chinafuzhiyong@tsinghua.
edu.
cn2SchoolofJournalismandCommunication,TsinghuaUniversity,Beijing,P.
R.
Chinazhangxia.
tsinghua@gmail.
comAbstract.
Inrecentyears,socialmediaandsocialnetworkingareincreasingtheglobalcrucialtopics.
MoreandmorepeopleinChinabegintomergeintothisvirtualnetworking.
Meanwhile,thecontinuousexpeditingofurbanizationalsooccursintherealworld.
Itisabigchallengefordesignerstocoincidewiththenewtrendsofcityandmedia.
NewdesignthinkingframeworksandmethodologieswillbeneededtosolvetheemergingproblemsinthecitiesofChina.
Asbeingdesignerswithsocialresponsibility,wehaveacriticalquestthatishowtodesignforthesocialinnovation,sustainablyforthemostpeopleandimprovethesociallifeinthecontextofdevelopinglocalandculturalcityenvironment.
Thetrendofserviceinnovationleadsanewroundofeconomicgrowth,whichishappinginChina.
Wedevelopedanewframeworkwiththreeperspectivesaboutsocialinnovation,i.
e.
,socialinteraction,socialintegrationandsocialinclusion.
Tosolvetheproblemsbroughtfromurbanization,weneedtheholisticperspectiveswiththeintegratedmethodsofsocialinnovationandservicedesign.
Thecasestudies,whichdevotedtocreatetheinnovatedapplicationandservicefortheurbanlifeinChina,showthepowerofintegratingtheurbanandmediatogetherindesignthinkingandimplementation.
Keywords:SocialMedia,DesignFramework,UrbanMedia,ServiceDesign,SocialInnovation.
1ResearchBackground:SocializationTrendsinChina1.
1UrbanasNewPlatformfortheResearchDuetotherapiddevelopmentofurbanization,boththesocialandenvironmentalhaveemergedmanyproblemsinChina,especiallyinthelargecities,e.
g.
Beijing,Shanghai.
Someofthemajorissuesare:Traffic:Beijinghasbecomeoneoftheworld'smostcongestedcities.
Despitethegovernmenthasintroduced"odd-even"licenseplatetrafficrestrictionandDesigningforSocialUrbanMedia495restrictedthenumberofnewcarpurchasing,travelisstillabigproblem.
Asaresult,thetrafficaccidents,exhaustpollutionarebecomingincreasinglyserious.
PopulationAging:Withtheimprovementoflivingconditionsandsustainablefamilyplanningpolicy,Chinahasgraduallyenteredintoanagingsociety.
Moreelderlypeoplelivinginthecityandthenumberofemptynestfamiliesbegantoincreasewhich,proposednewrequirementstothesocialmedical,healthandservicesystem.
Environment:environmentalpollutionhasbecomecritical,theairpollution,noisepollution,heatislandeffect,watershortages,etc.
,areseriouslythreateningpeople'shealthandthequalityoflife.
Society:Astheeconomicisinthestateoftransition,peopleliveinlargecitesfeelmorestressfulandanxietyabouttheirlifeandwork.
Socialjusticeandotherissuesalsoleadtodissatisfaction.
Theseproblemsreflectthecurrentsocialsituation.
However,asmoreconcernhasbeenpaidandnewtechnologiesdevelopment,itispossibletosolvetheseurbanissuesbyinnovation[1].
1.
2SocialMediaasaNewWayforSocialInnovationWhentheChinesegovernmentmentionedtheinclusivedevelopmentinthegovernment'sconferencein2010,designdisciplinarymeetsanewchallengedfutureinChina.
Designpracticewillbemorefocusedonthesocialinclusionandpublicservice.
Particularly,basedonthepopularityanddevelopmentofsocialmediaanddigitalmediainChina,thesocialnetworkprovidedanewplatformforservicedesignincyberspace,whichalsoenabledthefeasibilityforthesocialinnovation.
ThenewtechnologyplatformarenotonlycomputersbutalsomobileandInternet.
Mostcyberservicecanbeprovidedthroughthesecheapandflexibledevices,includingmobilephone,portabledevices,tabletPCorcloudclient.
However,themobilenetworkandInternetinChinacannotsatisfytherequirementofhighbandwidthforsomanyusersperfectly.
ThecurrentsituationinChinaincludesahighpopularizationofsmartphones,alargenumberofclientsandlowbandwidth.
RestrictingInteractionandservicedesignbytheseChinesetechnologycharacteristics,itisastartingpointforparticipantstodesignforChina.
Appropriatelydesignedapplicationsonhealthcare,educationandentertainmentwillcreateanewmarketandshortenthedistancebetweeninformationsocietieswithlow-incomebyutilizingnewtechnologyallovertheworld.
1.
3MixedSocialLifeinChinaWefocusonexploitingthesocialmediainnovationtopic.
Socialmediainnovationisdesignforthepeopleandwillhaveextensiveandintensiveimpactofsociety.
Thesocialmediaisintheprofoundchangenow.
ThechangeispushedforwardspecificallybytherevolutionofInternetmediaandmobilemedia.
Itreflectsonfollowingpoints:therevolutionofsocialmediaadvancesthecommunicationprocessesbythesocialgroupcenter,enhancestherelationshipamongthegroupsandimprovestheactivityofsocialindividuals.
Newsocialmediahasbecomeabridgebringingrealsociallifeandcyberspacecloser.
Ithasbroughtthepossibilityofcreatinga'flatworld',whichpassesoffasmuchofstatementaspossibleandgives496Z.
FuandX.
Zhangtheequalpowerofspeechtoeveryone.
ThenewgenerationY1isveryfamiliarwiththenewtechnologyandsocialmedia.
MeanwhiletheimprovementofinformationinfrastructureinChinahasprovidedamobileandcross-mediaplatformsandapplicationstoservethesocialinteraction.
ThemostimportantsocialnetworkingisRenren,Tencent,kaixin001andSinaInChina.
Thereare140millionuserregisteredinRenren,100millionconcurrentusersinTencent.
Thesocialnetworkinggamesisverypopularin2010whichcausetheconcernofthewholesocietyandastrongresponse.
Itcanbeseenthereisalargetargetgroupforsocialmediaappandservice.
2ResearchMethodologiesandProcessResearchPlan.
Thispaperisinterestedinfindanewwaytobridgethesocialcommunicationwiththerealcitylife,andthen,createaninnovatedapplicationandserviceforinclusivedevelopment.
Withthebloomingmobileandsocialcomputingtechnology,thecontentgenerating,informationcollectionandattitudesharinginthesocialnetworkwebsitebecomeadailylifestatusformostyoungcitizen.
Peoplecanconnectwitheachothernotonlybylocationorevent,butalsothroughsharedinformationandattitudeaboutspecialtopicsontheSNSplatform.
Mappingtheabstractattitudeandrelationshipbasedonthesocialgraphwillbethefundamentalresearchfordesignpractice.
Followingthemethodologyof"researchthroughdesign"[2],wedivideditintotwoparts:researchandprototypedesign.
SurveyandVisualizationofSocialCommunicationPattern.
BasedonthesurveyonthesocialmediaapplicationinChina,wewillvisualizethesocialpatternoftheuserpreferenceandtheinfluenceofdifferenttopics,andexplorethemodelabouthowdoesthehottopiccycleandtransforminsocialnetworkthroughthesupportofdataminingtechnology.
Researchwilltrytorevealthepatternsofcollectiveattitudesandexperienceexpressionandtransformationthroughthecollaboratedcollecting,sharingandtransferringactionsintheSNSplatform[3],[4].
Fewspecifictopicswhichrelatedtocitywillbeselectedfortheinvestigationprocess.
Wewillbuildaspecialwebsiteoraspecialtopicgroupinthesocialnetworksite,suchasFacebook,twitter,Renren,DoubanorSinamicro-blogtoexploreandcapturethedataaboutcross-culturalcommunication.
TheachievementsofthispartwillinvolvethesurveyofcollectiveinteractionpatternsintheSNSplatform,visualizationofthetransformationandcirculationmodelofhottopicbasedonsocialgraph,explorationofjourneymappingoncross-culturalcollectiveattitudesandexperiencesinonlinecommunity.
Forexample,our1Inmathematicalsociology,interpersonaltiesaredefinedasinformation-carryingconnectionsbetweenpeople.
Interpersonalties,generally,comeinthreevarieties:strong,weak,orabsent.
Weaksocialties,itisargued,areresponsibleforthemajorityoftheembeddednessandstructureofsocialnetworksinsocietyaswellasthetransmissionofinformationthroughthesenetworks.
Specifically,morenovelinformationflowstoindividualsthroughweakratherthanstrongties.
Becauseourclosefriendstendtomoveinthesamecirclesthatwedo,theinformationtheyreceiveoverlapsconsiderablywithwhatwealreadyknow.
Acquaintances,bycontrast,knowpeoplethatwedonot,andthusreceivemorenovelinformation.
DesigningforSocialUrbanMedia497project"IseeBeijing"mappedcollectiveattitudesofthemodernandtraditionalarchitecturesinthecross-culturalcontext.
Project"Flow"willstudythemediatransformationandpassinformationthroughcross-culturecontext.
SocialMedia-basedPrototypeApplicationDesign.
Basedonthefindingsfromsocialmediaresearch,wewilldesignanapplicationprototypeontheselectedtopicofcities.
Theimpressionofthecitymeansthereflectiveexperienceoftherealurbanculture,lifeandlandscape.
However,theseareveryhardtoproduceaprototypeandbevisualized.
Therefore,aspecialmedium,suchassmartproduct,thatcanconnectthevirtualandrealworldisneeded.
Alternatively,wecanselecttopicsoninfo-structureofcity,suchasTransportation,care,security,help,etc.
asathinkingstrategyandbreakthroughpointtopresentthenewapplicationandserviceaboutthespecificperspectiveofthecity.
Thepatternsandprototypesdevelopedinthisresearchwillbethereferenceforthefurtherresearchonsocialcommunication;thepracticaldeliverablesalsocanpromotethesocialinnovationinthecontextandcultureofChina[5],[6].
3FrameworkofOurResearch3.
1TheModelofCommunicationBasedontheSNSdesignamethodandtheoryofcommunicationareneeded.
Inthetraditionalmodelofnetworkcommunication,usersusethetoolstopostandreceivetheinformationinthecommunicationplatform.
Itcanbenoticedthatthecommunicationplatformcollectthepersonalopinionsandformasubjecttoattractmoreaudienceswhenitbecamealargescaleitwillbeapublicopinionandwillbreaktheoldbalanceandgetmorerespond,shownasFigure1.
Fig.
1.
Themodelofcommunication3.
2FromIndividualtoSocialCommunicationIntermsofthemediaexperiencingfromindividualcommunicationtomasscommunicationandsocialmediacommunication,comparewiththeimpactandtheparticipations,wecanseethattheweaktieandthestrongtieplayanimportantroleinthecommunicationandtheweaktiecreatethenewopportunitiessothepeoplecancontactwitheachotherinposition,time,eventorattitude.
Therearedesigngapforserviceapplication.
Intheurbanmedia,usersareaggregatetogetherandformsmallcommunitiesforcommunication.
Thetraditionalcommunicationstudies:"symbolicinteractionismtheory"believesindividualselvesaregeneratedfrominteractionwith498Z.
FuandX.
Zhangothersandduringtheinteraction,peopleshapingthemselvesbasedonotherpeople'sperception(thelookingglassself).
Thecommunityisabackgroundofindividualsand,therefore,formsprimarygroup.
PeopleareconnectedthroughweaktiesandstrongtiesInthevaryingenvironment,peoplearegenerating,connecting,managing,andsharingwhichformsthetoplevelofsocialinteraction(seethefigurebelow)Thefirstleveloftheframeworkmaprepresentsindividual,thesecondlevelismediaandthethirdlevelislocation.
Thesethreelevelsarecorrespondingtothesocialinteraction,integrationandinclusionrespectively.
Inthefirstlevel,westudycommutationbetweenindividualsandgroupsthroughinformationgeneration,sharingandsocialnetworkinavirtualspace.
Inthesecondlevelweexploithowtocombineindividualswithurbanmediatoproduceapplicationsandservices,meanwhile,meettherequirementofsociallife,workandentertainment.
Finally,thethirdlevelisinarealenvironmentandweconsiderfromcommercial,societyandtechnologyaspectstoachievetheinclusivesocialinnovation.
3.
3IntegratedFrameworkofSocialInnovationandServiceDesignThroughsocialmedia,individualscansharetheirowninformation,andtheycanexperienceandsharethepublicinformationtogether.
Socialintegrationmeanstoconnectpeoplewithmediaandenvironment,integratesystematicurbanbasicinstallationplatformandconvergethepoweroftrans-media.
Socialinclusionmakespersonalservicetransfertopublicserviceforcity.
Fromtheperspectiveofsocialresponsibility,socialfairnessandsocialcare,whichrepresentthevalueofservicebycombiningdesign,technologyandbusinesstogether.
Thus,anewmodelbasedonsocialmediainnovationcanbeprovided.
Accordingtotheresearchmentionedabove,anintegrationframeworkiscreatedforsolvingtheintegrationofsocialmediaandFig.
2.
IntegratedframeworksDesigningforSocialUrbanMedia499urbaninstallation,whichisalsousedfornewsocialinnovationapplicationandservicedesignreferencepoint,shownasFigure3.
Theframeworkincludespersonalserviceandsharedservice.
Thedifferentweaktiecircleshavebeenintegratedtobeanurbanservicenetworkbysocialmedia.
Theseinnovationapplicationsprovidethenumberofactiveinteractiveusers,smooththeinformationsystemenvironmentandwidelyapplicablespaceandtopicsforsocialmedia,throughwhichthesocialinnovationispossible,shownasFigure2.
4CaseStudiesBasedontheresearchofsocialmedia,fewprojectsweredevelopedtoimplementthetheoryandframework,includingtheapplicationofsocialcommunicationmodelandservicedesignthroughtheplatformofsocialnetwork.
4.
1VisualizingandTransferSocialMindBasedonSocialNetworkingMappingCollectiveAttitudethroughSocialMediaApplication.
Inthesocialmediaapplication,peopleconnectthroughmediaandcontent.
Basedoncross-culturalsocialmedia,theproject:"IseeBeijing"expressedthesharedmannerofcommunityintheurbanenvironment.
Thesocialmediahasprovidedanenormousparticipatingspacefortheusers,withthecharacteristicsofhighparticipating,openness,lessbarriers,easytoshare,community,connectivityandsoon.
Fig.
3.
Mappingcollectiveattitudesthroughimage"IseeBeijing"isbasedonexchanginginnovativedesignonsocialmediaplatform,andbehalfofeachperson'sdifferentangleofviewonBeijing.
Choosetoshareyourmannerandobservedifferencebetweenone'sideaandothers.
Afterhavingcollectedmoreandmoreanglesofview,thethingwillbecomemorethree-dimensionalandbeclosetothereality(shownasFigure3).
Inthedesignprocess,attentionhasbeendrawnonthelevelofinterpersonalinteractionwhiletheinteractivemodeandtheinterfacedesigncanwellmeetuser'sdemandandbehaviorpattern[7].
500Z.
FuandX.
ZhangBeijing~NewYorkFlowAcollaborateprojectamongParsonsTheNewSchoolforDesigninNewYork,TsinghuaUniversityinBeijingandYuanfen~Flow,thisprojectisacross-culturaldialogbetweenChinaandtheUSA.
Itwillutilizevideo/audio,multimediaandSMStextmessagingtofindsimilaritybetweenthesetwoideologicallyandgeographicallydistantcultures.
Thesubjectofthedialogisurbanmedia:culture,art,fashionandtechnology.
Throughthemutualsupplement,explanation,markandsharetoeliminatethemisunderstandingandtheprejudice.
4.
2ServiceDesignthroughthePlatformofSocialNetworkingConnectingpeoplebysmartproductandservice.
Inthe"Smartconnector"project,weweregoingtofindanewnaturalwaytoconnectpeoplewithinthesocialnetworkingtoshareinformationandcreateco-experience.
[8]Withtheextensivelyusedsocialnetworkingsites,beencontactedbySNShasbecomeapopularlifestyle.
Theprojectaimstofindanewkindofsocialexperience,withmorenaturalwayandmoreconciseinteractivelanguageandalsoenabletocommunicatewiththevirtualworld.
Fortheprototype,afour-wheeldrivecarsthatcontrolledbyaPCwasmadeandanexternalloadoftwoinfraredsensorstomakeactionsofavarietyofmovement.
ThesensorsignalcanalsochangetheimagecontentofsocialnetworkserverwhichisdisplayedonthePC.
Sensorcontrolsdifferentcontentcanbeswitchedbytheimage[9](shownatFigure4).
Fig.
4.
"Smartconnector"projectDesignforCo-drivinginBeijing.
This"EasyTaxi"projectisabouthowtousethesocialmediafortaxidrivers.
Peopleconnectwiththeenvironmentandareabletointegratetheurbaninfrastructureplatformandconvergethepoweroftrans-mediaandtherefore,makeabetterservicesystem.
Inthisprojectweusedtheservicedesignmethodthroughanalysis.
Wefoundthemainproblemforthedriveriscommunication,trafficcondition&guide,parkandtoilet.
Intheanalysisoftraffic,focusontheweaktiebetweenthedifferentgroupsoftaxidriversinBeijingandthedrivercansharingtheinformationontheroad(shownasFigure5).
DesigningforSocialUrbanMedia501Fig.
5.
"EasyTaxi"projectforco-drivingDesignforUrbanMedia:SecurityandCirculation.
Thisresearchexaminedtheinter-relationshipbetweenemergentdigitalmediasystemsandexistingurbaninfrastructurebystudyingthewaythecitiescombinedtheirmediaandinfrastructuresystemsandwereferasUrbanMediainthispaper.
"PublicEye"isapublicserviceforthecrowdsecurityinahugegathering.
Thesystemcanhelptheorganizersenseandmonitorthecrowdinspecifiedareaandbroadcastmessagetopeoplethroughmobilenetworkingserviceonsite,shownasFigure6.
Fig.
6.
Designforcitysecurity5DiscussionsandFutureWorkSocialmediaplaysanimportantroleinbothintegratingtherealandvirtualcommunitiesandservicingthesociety[10].
Italsoprovidesthepossibilitiestoimprovetheabilityofcitiesthroughdesignframework.
Comparingwiththeproduct502Z.
FuandX.
Zhangrenovation,itismorevaluablefordesignerstoinnovatethewholesysteminsidethebusinessorpublicserviceindustry.
Thefuturestudyshouldbemorecomprehensivelyanddeeplyfocusedonthefollowingapplicationsandservices.
MappingandVisualizingInfo-structure.
Thenewresearchcombinedthesocialgraphwiththedataminingmethodology,mediamodelandtheuserstudyforfurtherdevelopment.
Insidethesocialinformationflow,allofthecontentswerecomefromusers.
Ithelpsusunderstandthehumanemotionandculture[11].
Meanwhile,wecanpresentthecityfromanewperspective,suchashappiness,angry,sadness,fun,surprise,scareandsorrow.
Throughtheresultofthisresearch,wediscoveredtherewerevariousformsofexpressionaboutsharingattitudeandthought.
ThevisualizationcanrevealthestrategyandtrendsofChineseurbandevelopmentatamacroscopiclevel.
ResearchontheCo-designandCo-production.
Withthedevelopmentofcrowdsourcing,theserviceindustryhaspaidmoreattentiononco-designandco-production.
Withtheperspectiveofco-working,weconsiderabouthowtoshare,translateandshapethevaluableknowledgeultimatelyinvirtualspace.
Thisstudywasbettercombinedtheinnovationneedsofthelabor-intensiveindustries,richcultureandunbalanceddevelopmentinChina,theChinesedesignersneedtoimprovethepublicserviceinnovationandsatisfythesocialrequirementinChinesecitylife.
Ourresearchleavesthedesignerslargeroomtoplay.
DesignforPublicServiceandSocialImpact.
Digitalsurvivalhasbecomeapartofpeople'surbanlifewhichhasbeeninvolvedinbothworkingandentertainment.
Itdoesnotonlyrepresentthesocialnetworking,butalsosomespecificapplications,e.
g.
location-basedservice,event-basedservicethatreallyhelpedourlife.
ThemobileSNSapplications,suchasiPhoneapp.
WazeandEveryTrail,providethenewextensionsincyberspaceforChinesecities.
Basedonco-designandco-production,thenextdirectionofpracticeistodesignapplicationsthatarefocusingonsocialresponsibilitywhichincludeshealth,safe,care,assistance,andenvironment.
IntegratedDesignTheoryandInterdisciplinaryEducation.
Duetotherequirementofsocialinteractionandservicedesign,weneedtointegratesocialinnovation,userexperience,servicedesign,sustainabledesignandinformationdesignmethodologytosolvetheurbanproblemsbytheoryinnovationandpractice.
WiththecurrentsituationinChina,trainingresponsibledesignerthroughinterdisciplinaryprogramisvitalfortheinclusivedevelopment.
Integrateddesigntheoryandinterdisciplinaryeducationwillleadthedevelopmentofsocialinnovationtofuture.
Acknowledgements.
WearegratefultoXinLi,XiaoyiFu,WeiHuang,YangYu,DanmoZhu,MinDeng,Hantang,LitingWang,XuetingMeiandinterdisciplinarypost-graduatestudentsatTsinghuaUniversityfortheircontributiontothiswork.
TheauthorswouldliketothankProfessorChristopherMustafaKirwanatParsonsforprovidingtheviewpointandmethodology.
Thisprojectissupportedby"studyforfuturelifestyleinnovationbasedonintelligentpervasivecomputing,"ScienceandResearchofTsinghuaUniversity,projectNo.
20101081807.
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