actualflash

AdobeFlashTrademarkGuidelinesThird-partyguidelinesforuseoftheFlashtrademark|16October2014Introduction3Flashtrademarkusage4Describingvideooutputfiles6DefinitionofFlashterms7Termstoavoidandalternateacceptableterms8Usageexamples9Productname&legallines10Formoreinformation113AdobeGuidelines|AdobeConfidential|16October2014TheseguidelineshavebeendevelopedtohelpourpartnersandcustomerswhouseorrefertoAdobe'sFlashfamilyofproducts.
FlashisanAdobetrademarkthatisusedwithAdobe'smultimediaauthoringandplaybacksystemsbasedonitsfamilyofFlashsoftwareproducts,alsoreferredtoasFlashtechnology.
UseoftheFlashtrademarkshouldalwaysbeincompliancewithAdobe'sTrademarkGuidelines,whichstateinpartthatthirdpartiesmaynotincorporateorinclude,inwholeorinpart,anyAdobetrademarkintothatthirdparty'scompanyname,productname,servicename,trademark,logoorInternetdomainname.
Youcanfindthesegeneralguidelinesonlineatwww.
adobe.
com/misc/agreement.
html.
Exceptforsuchreferentialuseaspermittedinthesesupplementalguidelines,AdobedoesnotpermittheuseoftheFlashtrademarkbycompaniesotherthanAdobeforsoftware,hardware,orotherrelatedproducts,unlessthecompanyhasobtainedapriorwrittenlicensefromAdobetodoso.
CompanieswhoarenotAdobelicenseesbutwhoclaimtohavetechnologythatiscompatiblewithAdobeFlashproductsmayclaim,iftrue,thattheirproductsare"compatiblewithFlashX"aslongasnothinginthecircumstanceswouldcreateconsumerconfusion.
Suchcompaniesmaynotusetermssuchas"Flashfiles,""Flashanimation,"or"Flashvideo"inconnectionwiththeircloneproductsorproductoutput.
Introduction4AdobeGuidelines|AdobeConfidential|16October2014FlashtrademarkusageTheFlashtrademarkmustneverbeusedasagenerictermforanimation,video,oranykindoffileformatorcontent.
YoushouldonlyuseitasanadjectivetodescribeanAdobesoftwareproduct,andneverasaverbornoun.
Forexample,theuseof"Flashapplication"isincorrectbecauseitreferstoathirdpartyapplication.
Flash=Adobe.
So,whentalkingaboutthirdpartyproducts,content,tools,etc.
thegenerictermsshouldbeusedandnotprefacedwithourtrademark"Flash".
Q:If"Flash=Adobe"and"TobuildaFlashapplication"means"TobuildanapplicationinFlash",isn'ttheuseof"Flashapplication"insuchcasesacceptableA:Whiletheinterpretationofthephraseisunderstandable,itistheactualusageofthetrademarkthatistheproblem.
OurtrademarksshouldonlybeusedwhenreferringtoAdobeproducts.
Flash=Adobe,notcontentinteroperablewiththeAdobeFlashPlayerruntimesoftware,andnotanapplicationpublishedbyanothercompany,evenifyouusedAdobeFlashProfessionaltocreatetheapplication.
IfAdobedidnotcreateandpublishtheapplication,youshouldnotlabelita"Flashapplication.
"Youshouldnotrefertoyourdeveloperapplicationasa"Flashapplication"toindicateinteroperabilitywiththeAdobeFlashPlayerruntimesoftware.
YoumayhoweverusetheFlashtrademarkwhenreferencingapplicationscreatedbyAdobeFlashProfessionalsoftware.
Forexample,"YoucanbuildanapplicationusingAdobeFlashProfessional.
"Inthesecases,youshouldalwaysbereferringtotheproductbyitsfullname(i.
e.
,AdobeFlashProfessionalsoftware,AdobeFlashtechnology,etc).
Adobe'sFlashtrademarkshouldbeusedonlyasanadjectivetodescribetheFlashdevelopertoolsandtherelatedFlashPlayerclientruntimefromAdobe,andnotinanyothermanner.
Also,Flash=theAdobeauthoringtool,AdobeFlashProfessionalandrelateddevelopertools,likeAdobeFlashBuilder.
Whenyoutalkabouttheruntimeortheauthoringtool,pleaseusethefullproductnames:AdobeFlashPlayer("FlashPlayer"insecondaryreferences);AdobeFlashProfessional("FlashProfessional"insecondaryreferences).
Otherwise,themessagingisconfusing.
BespecificwhenusingAdobe'sFlashtrademark.
Do'sAlwayscapitalize"Flash.
"Douse"Flash"asanadjectivetodescribetheproduct,i.
e.
FlashProfessionalsoftware.
Don'tsDon'tuse"Flash"asaverb.
Don'tuse"Flash"asanounorgenerictermforanimation,content,video,ortodescribetheoutputformat.
Don'tuseinthepossessiveformorwithahyphen,i.
e.
"Flash's"or"Flash-animated.
"5AdobeGuidelines|AdobeConfidential|16October2014Flashtrademarkusage,continuedThirdpartieswhoimplementproductsorservicesusingAdobe'sSWForFLVfileformatspecificationmaynotuse"Flash"inthenameoftheirproductorservice.
Ifathirdpartyhasfullycompliedwithoneoftheabovespecifications,theymayrefertoitsproduct(s)orservice(s)as"FlashPlayercompatible"orasfeaturing"FlashPlayercompatibleoutput",butnotasbeing"FlashEnabled"Thirdpartiesmaynotrefertooutputfilesfromtheirproductorservicesas"Flashfiles,""Flashanimation,"or"Flashvideofiles.
"Normaythirdpartiesuse"Flashfiles","Flashanimation,""Flashvideo,"or"Flashcontent"whenreferringtothefilesorcontentthatarecompatiblewiththeirproductsorservices.
Further,thirdpartiesshouldnotdescribeanyoutputas.
SWFor.
FLVextensionsunlesstheyhavefullycompliedwiththeSWFandFLVFileFormatSpecification.
Thirdpartiesmaynotrefertoanyotherfileextensionsorproductsas"FlashPlayercompatible"or"FlashPlayercompatibleoutput"unlesstheyareunderlicensefromAdobe.
Formoreinformationaboutlicensing,pleasevisitwww.
adobe.
com/licensing.
6AdobeGuidelines|AdobeConfidential|16October2014DescribingvideooutputfilesYoushouldrefertooutputfromFlashProfessionalorAdobeVideoEncoderasa.
SWFfile,a.
FLVfile,oras"FlashPlayercompatible"or"videoforAdobeFlashPlayer.
"Youshouldneveruse"Flashfile,""Flashvideo,""Flashanimation,"orsimilartermscontainingAdobe'sFlashtrademarktodescribeatypeoffileorcontent.
Incommunications,youshoulddefinethefileformatintheinitialreference;afterwardsyoumayusejusttheformatextension(e.
g.
FLVplayback).
Example:"UseAdobePremiereProtoexportFLVfiles–thevideoformatcompatiblewiththeAdobeFlashPlayerruntime.
"7AdobeGuidelines|AdobeConfidential|16October2014DefinitionofFlashtermsTermsDefinitionAdobeFlashPlayerclientruntimeAdobeFlashPlayercompatiblevideooranimationcontentthatiscompatiblewithorplaysonAdobeFlashPlayerAdobeFlashProfessionalauthoringtoolAdobeFlashtechnologyreferstoallorspecificproductsundertheFlashbrandAdobeFlashreferstoFlashProfessional,FlashBuilder,orFlashCatalystauthoringtools(notFlashPlayer)FlashreferstoFlashProfessional,FlashBuilder,orFlashCatalystauthoringtools(notFlashPlayer)FLVfilesreferstotheoutputfiletypecreatedusingAdobeFlashProfessionalvideoforAdobeFlashPlayer(notethelowercase"v")videooutputthatiscompatiblewithorplaysonAdobeFlashPlayerAdobeFlashsoftwarealternateforAdobeFlashtechnology-referstoallorspecificproductsundertheFlashbrandAdobeFlashauthoringtoolAdobeFlashProfessional,FlashBuilder,orFlashCatalystFullwebbrowsingwithAdobeFlashPlayergeneralstatementfordevicesthatrunAdobeFlashPlayerFullwebwithAdobeFlashPlayergeneralstatementfordevicesthatrunAdobeFlashPlayer8AdobeGuidelines|AdobeConfidential|16October2014TermstoavoidandalternateacceptabletermsTheFlashtrademarkmustneverbeusedasacommonverb,anoun,oragenerictermforanimation,content,videoortodescribetheoutputformat.
TheFlashtrademarkshouldalwaysbecapitalizedandshouldneverbeusedinpossessiveform,withahyphen,orasaslangterm.
Itshouldbeusedasanadjectivetodescribetheproduct,andshouldneverbeusedinabbreviatedform.
Inallacceptabletermsbelow,"Adobe"canbedroppediftheproductnamehasbeenusedinfullelsewhereinthesamecommunication.
Termstoavoid:Instead,use:FlashanimationanimationsforAdobeFlashPlayerAdobeFlashPlayercompatibleanimationanimationscreatedwithAdobeFlash(meaningoneoftheauthoringtoolsFlashProfessional,FlashBuilderorFlashCatalyst)FlashvideovideoforAdobeFlashPlayerAdobeFlashPlayercompatiblevideovideocreatedwithAdobeFlash(meaningoneoftheauthoringtoolsFlashProfessional,FlashBuilderorFlashCatalyst)videoruns[displays]inAdobeFlashPlayerFlashgamegameforAdobeFlashPlayerAdobeFlashPlayercompatiblegamegamecreatedwithAdobeFlash(meaningoneoftheauthoringtoolsFlashProfessional,FlashBuilderorFlashCatalyst)gameruns[played]inAdobeFlashPlayerFlashcontentcontentforAdobeFlashPlayerAdobeFlashPlayercompatiblecontentcontentcreatedwithAdobeFlash(meaningoneoftheauthoringtoolsFlashProfessional,FlashBuilderorFlashCatalyst)contentruns[displays]inAdobeFlashPlayerFlashfileFLVfileFlashvideofileFLVfileFlashenabledorFlash-enabled(Flashmaynotbehyphenated)AdobeFlashPlayercompatibleAdobeFlashinHD(implies"AdobeFlash"iscontent,nottechnology)HDvideoforAdobeFlashPlayerFlashphoneorFlashdeviceAdobeFlashPlayercompatiblephone/devicephone/devicethatrunsAdobeFlashPlayerphone/devicewithAdobeFlashPlayerphone/devicefeaturesAdobeFlashPlayerphone/deviceincludesAdobeFlashPlayerphone/devicesupportsAdobeFlashPlayerFlash-compatible(Flashmaynotbehyphenated)AdobeFlashPlayercompatiblesupportsAdobeFlashPlayer9AdobeGuidelines|AdobeConfidential|16October2014UsageexamplesIncorrectCorrectIusedFlashtocreatethecartoon.
IusedAdobeFlashtechnologytocreatethecartoon.
TheteachermadeFlashvideostopresenttotheclass.
Theteachermade.
FLVfilesusingtheAdobeFlashVideoEncoderproduct.
OurproductscreateFlashanimations.
[Similarchangesfor"content"or"files"inplaceof"animation.
"]OurproductscreateanimationwhichcanbeviewedusingtheAdobeFlashPlayer.
OurproductexportsFlashfiles[FlashVideo].
Ourproductexports.
SWF[.
FLV]filesthatareAdobeFlashPlayercompatible.
OurproductsareAdobeFlashPlayercompatible.
WeprovidecomprehensivesupportforstreamingandprogressivedownloadofFlashVideo.
Weprovidecomprehensivesupportforstreamingandprogressivedownloadof.
FLVfiles,playableinAdobeFlashPlayer.
ThespeakerdescribedXYZ'sFlashcomponent.
ThespeakerdescribedXYZ'scomponentforAdobeFlashProfessionalsoftware.
ThecompanypridesitselfonitsFlashAPIs.
ThecompanypridesitselfonitsAPIsforActionScriptlanguage.
Useofthistoolwillprovidebroaderfileformatsupport,e.
g.
youwillbeabletoreviewandplaybackFlashvideofilesaswellasimagesequences.
Useofthistoolwillprovidebroaderfileformatsupport,e.
g.
,youwillbeablepreviewandplaybackAdobeFlashPlayercompatible.
FLVand.
SWFfiles,aswellasimagesequences.
Useofthistoolwillprovidebroaderfileformatsupport,e.
g.
,youwillbeablereviewandplayback.
FLVand.
SWFfiles,aswellasimagesequences.
Usingthisproduct,onecaneasilyembedFlashsoftwareanimations.
Usingthisproduct,onecaneasilyembedanimationscreatedwithFlashProfessionalsoftware.
AdobeBridgeprovidesdirectplaybackofFlashfiles.
AdobeBridgeprovidesdirectplaybackofAdobeFlashPlayercompatible.
SWFand.
FLVfiles.
TobuildaFlashapplication,youtypicallyperformthefollowingbasicsteps:TobuildaSWFapplication,youtypicallyperformthefollowingbasicsteps:YoucancreatepermanentlibrariesinyourFlashapplicationthatareavailablewheneveryoustartFlash.
YoucancreatepermanentlibrariesinyourSWFapplicationthatareavailablewheneveryoustarttheFlashPlayer.
UnicodetextencodinginFlashapplicationsUnicodetextencodinginSWFapplications.
NotallfontsdisplayedinFlashcanbeexportedasoutlineswithaFlashapplication.
NotallfontsdisplayedintheFlashPlayercanbeexportedasoutlineswithaSWFapplication.
TheonSoundCompleteeventoftheActionScript2.
0SoundobjectletsyoutriggeraneventinaFlashapplicationbasedoncompletinganattachedsoundfile.
TheonSoundCompleteeventoftheActionScript2.
0SoundobjectletsyoutriggeraneventinaSWFapplicationbasedoncompletinganattachedsoundfile.
ToeliminatetheneedtofirstactivateFlashPlayersothatuserscaninteractwithFlashcontent,FlashpublishesHTMLtemplatesthatyoucanusetoembedFlashSWFfilesToeliminatetheneedtofirstactivateFlashPlayersothatuserscaninteractwith[richmedia]content,Flash[Professional]publishesHTMLtemplatesthatyoucanusetoembedSWFfilesIfyou'recreatingFlashcontentformobiledevices,FlashalsoletsyouincludedevicesoundsinyourpublishedSWFfile.
Ifyou'recreatingcontentformobiledevices,Flash[Professional]alsoletsyouincludedevicesoundsinyourpublishedSWFfile.
10AdobeGuidelines|AdobeConfidential|16October2014Productname&legallines1st&mostprominentuseSecondaryusesIncorrectTrademarkattributionAdobeFlashBuilderFlashBuilderAdobe,Flash,FlashBuilderAdobeFlashPlayerFlashPlayerAdobe,FlashAdobeFlashProfessionalCCFlashProfessionalFlashProAdobe,FlashLegallinesPleaseincludeanattributionstatement,whichmayappearinsmall,butstilllegible,print,whenusinganyAdobetrademarksinanypublishedmaterials—typicallywithotherlegallinesattheendofadocumentoronthecopyrightpageofabookormanual.
Adobe'sstandardattributionstatementformatis:ListofAdobemarksused,beginningwith"Adobe"and"theAdobelogo,"ifused,followedbyanyothermarks(inalphabeticalorder)"areeitherregisteredtrademarksortrademarksofAdobeSystemsIncorporatedintheUnitedStatesand/orothercountries.
"Example:Adobe,theAdobelogo,Flash,andFlashBuilderareeitherregisteredtrademarksortrademarksofAdobeSystemsIncorporatedintheUnitedStatesand/orothercountries.
11AdobeGuidelines|AdobeConfidential|16October20142014AdobeSystemsIncorporated.
Allrightsreserved.
Adobe,theAdobelogo,Flash,theFlashlogo,andFlashBuilderareregisteredtrademarksortrademarksofAdobeSystemsIncorporatedintheUnitedStatesand/orothercountries.
EachuseofAdobeassetsmustbesentforreviewbeforebeingdeemedfinal.
PleasesendaPDForlinktothewebsitewhereyouplantouseanAdobeassettobrandapproval@adobe.
com,copyingyourAdobepartnermarketingorbusinessdevelopmentcontact,ifapplicable.
Pleaseallowfora24-hourturnaround.
Forbrandquestions,pleasee-mail:askbrand@adobe.
comFormoreinformation