REVENUEmagento

CreatingtheBestShoppingExperienceonYourSitetoPositivelyImpactYourBottomLine1AgendaIntroductionsWhatmakesagreatshoppingexperienceTheroleofsearch,navigationandmerchandisingintheshoppingexperienceIJHANAonthetoolstheyusetobuildgreatshoppingexperiencesonMagentoDemonstration–EasyAskEcommerceforMagento2EasyAskeCommerceEditionTheBestSearchBoxintheIndustryLeaderinsearch,navigationandmerchandisingsoftwareInnovativenaturallanguageengineLargecustomerbase(350+)includingleadinge-retailers:3WhatMakesaGreatShoppingExperienceWhatifYourOnlineStoreCouldDelivertheSameExperienceasYourIn-StoreSalesPeople=4MostOnlineStoresLackThisAbilityInquiryInStoreMostOnlineSites52"LEDTelevision(No52"models)Informativesuggestion,offeralternativesandcontinuethesaleRandomdisplaysofTV's4000+results(BetBuy)50"flat-screenedTVPoliteclarificationofterminologyandcontinuethesaleTVStands(BestBuy)Brackets(Sears)50"VisioLEDTV(DonotcarryVisiomodels)Offercomparablemodelsbypriceand/orfeaturesDVD's(BestBuy)RandomTV's&Brackets5TheRoleofSearch,Navigation&MerchandisingHelpdeliverarichershoppingexperienceHelpcustomersfindproductsfasterEnsurecustomersalwaysfindproductsEngagethecustomerwithoptionsandoffersWithoutbreakingthebankBeeasytomaintain(loweryouroperatingcosts)Allowmerchandiserstodotheirjobsdirectly(lowerITcosts)TheresultsHigherconversionratesLargeraveragepurchasesizesMOREREVENUE6What'sWrongwithE-CommerceSearchGooglehastrainedustosearchbykeywordKeywordsearchisinaccurate&onlyleadsintonavigationNavigationbystaticcategories&attributesisslowSearchsystemsaretoohardtouseandtuneTheStatistics:85%ofsitesearchesdon'treturnwhattheusersought22%returnnoresults80%ofvisitorswillabandonifthesearchispoor7TheNaturalLanguageWaveisUponUs!
MicrosoftbuysPowersetcreatesBingIBMlaunchesWatsononJeopardyApplerollsourSiriiniOS5GoogleembracesSemanticSearchEasyAskhasbeendeliveringreal-worldnaturallanguagesearchsolutionsforover10+years8FindProductsFasterEnablesdescriptive"longtail"searches"LadiesLongSleeveBlackDressunder$150""LadiesUnderWear"Evenkeywordsearchesgetbetter"Shirt","Dress""DressShirt"Eliminates"NoResults"searchesAutomaticSpellCorrectionagainstyourcatalogRelevancy,Relaxation…DynamicFacetedNavigation9GiveMerchandisersFullControlNaturallanguagerulesareeasyDeliversagileonlinemerchandising10FullTransparencyandRichAnalyticsEasilyseewhatishappeningtoadetailedlevelSingleclickadjustments11AutomaticallyVoiceMobileEnabledVoicesearchformobilecommerceisontheriseLongtailsearchesarepredominantwithvoiceOnlyanaturallanguageback-endcangiveyoucrediblevoicemobilesearchKevinCallowayIJHANAToolstoImprovetheShoppingExperienceforMagento13WhenHaveyououtgrownMagentoplatformfeaturesGrowthinproductsandSKUsManagingsearchbecomescostlyandtimeconsumingMoremerchandisingrequiredGrowthinvisitors(overallnumbersanddiversity)DifferentsearchandnavigationapproachesReturnvisitorsUselongtailsearchesMerchandisingrequiredtogrowsales14WhataretheSymptoms(painpoints)ProductsbecomehardertofindonsearchSearchResultsPagehashighBounceRateCosttomaintainsearchgoesupFewerreturnvisitsandpurchasesonreturnvisitsAverageOrderValuegoesdownConversionstallsorgoesdown15SearchProblemsProductsbecomehardertofindConversiondropoffSearchResultsPagehashighBounceRatePageVisitsarehighandendwithoutsaleProductInformationisinconsistentorincomplete.
FixImprovedsearchabilityandfindabilitybyintegratingEasyAskNaturallanguagedramaticallyimprovedsearchcapabilities16NavigationProblemsTooManySearchResultsacrossanumberofcategories.
LimitedAttributebasedNavigationinMagento.
Increasedtimeonsite=HigherBounceRateFixImplementedEasyAskNavigationsitewide.
Dynamicfacetsgavecustomersthetoolsneededtofindtheproductsvianavigation17MerchandisingProblemImpossibletogettherightUpsell/Cross-sellproductinfrontofthecustomer.
LostcontrolofMerchandisingwithcurrent3rdpartysolution.
Changes/Updatestookweeksnotminutes.
FixImplementedEasyAsktoputthemerchandisersincontrolAllowedthemtoACTIVELYmerchandisethesiteinREALTIME18TheResultsByTheNumbersAverageVisitDurationincreasedfrom00:2:32to00:04:35SearchbasedConversionratesurpassedallothermarketingefforts-almostdoublethesiteaverageAverageOrderValueincreasedby$32perorderIncreaseinOverallSitePerformanceBenRudnickEasyAskDemonstration20EasyAskEcommerceforMagentoFlexibleLicensingModelsSoftwareasaServiceOn-PremiseEasyAskMagentoConnectorsAvailableAvailableforCommunityandEnterpriseEditionsRapidROITypicallyDeploysinDaysnotweeksImprovesconversionalmostimmediately21ToLearnMorePleaseVisitEasyAskat:http://www.
easyask.
com/magentoOrContactusviaemailat:sales@easyask.
comPleasesendyourquestionstothemoderatorQuestionandAnswer