REVENUEmagento
magento 时间:2021-04-12 阅读:()
CreatingtheBestShoppingExperienceonYourSitetoPositivelyImpactYourBottomLine1AgendaIntroductionsWhatmakesagreatshoppingexperienceTheroleofsearch,navigationandmerchandisingintheshoppingexperienceIJHANAonthetoolstheyusetobuildgreatshoppingexperiencesonMagentoDemonstration–EasyAskEcommerceforMagento2EasyAskeCommerceEditionTheBestSearchBoxintheIndustryLeaderinsearch,navigationandmerchandisingsoftwareInnovativenaturallanguageengineLargecustomerbase(350+)includingleadinge-retailers:3WhatMakesaGreatShoppingExperienceWhatifYourOnlineStoreCouldDelivertheSameExperienceasYourIn-StoreSalesPeople=4MostOnlineStoresLackThisAbilityInquiryInStoreMostOnlineSites52"LEDTelevision(No52"models)Informativesuggestion,offeralternativesandcontinuethesaleRandomdisplaysofTV's4000+results(BetBuy)50"flat-screenedTVPoliteclarificationofterminologyandcontinuethesaleTVStands(BestBuy)Brackets(Sears)50"VisioLEDTV(DonotcarryVisiomodels)Offercomparablemodelsbypriceand/orfeaturesDVD's(BestBuy)RandomTV's&Brackets5TheRoleofSearch,Navigation&MerchandisingHelpdeliverarichershoppingexperienceHelpcustomersfindproductsfasterEnsurecustomersalwaysfindproductsEngagethecustomerwithoptionsandoffersWithoutbreakingthebankBeeasytomaintain(loweryouroperatingcosts)Allowmerchandiserstodotheirjobsdirectly(lowerITcosts)TheresultsHigherconversionratesLargeraveragepurchasesizesMOREREVENUE6What'sWrongwithE-CommerceSearchGooglehastrainedustosearchbykeywordKeywordsearchisinaccurate&onlyleadsintonavigationNavigationbystaticcategories&attributesisslowSearchsystemsaretoohardtouseandtuneTheStatistics:85%ofsitesearchesdon'treturnwhattheusersought22%returnnoresults80%ofvisitorswillabandonifthesearchispoor7TheNaturalLanguageWaveisUponUs!
MicrosoftbuysPowersetcreatesBingIBMlaunchesWatsononJeopardyApplerollsourSiriiniOS5GoogleembracesSemanticSearchEasyAskhasbeendeliveringreal-worldnaturallanguagesearchsolutionsforover10+years8FindProductsFasterEnablesdescriptive"longtail"searches"LadiesLongSleeveBlackDressunder$150""LadiesUnderWear"Evenkeywordsearchesgetbetter"Shirt","Dress""DressShirt"Eliminates"NoResults"searchesAutomaticSpellCorrectionagainstyourcatalogRelevancy,Relaxation…DynamicFacetedNavigation9GiveMerchandisersFullControlNaturallanguagerulesareeasyDeliversagileonlinemerchandising10FullTransparencyandRichAnalyticsEasilyseewhatishappeningtoadetailedlevelSingleclickadjustments11AutomaticallyVoiceMobileEnabledVoicesearchformobilecommerceisontheriseLongtailsearchesarepredominantwithvoiceOnlyanaturallanguageback-endcangiveyoucrediblevoicemobilesearchKevinCallowayIJHANAToolstoImprovetheShoppingExperienceforMagento13WhenHaveyououtgrownMagentoplatformfeaturesGrowthinproductsandSKUsManagingsearchbecomescostlyandtimeconsumingMoremerchandisingrequiredGrowthinvisitors(overallnumbersanddiversity)DifferentsearchandnavigationapproachesReturnvisitorsUselongtailsearchesMerchandisingrequiredtogrowsales14WhataretheSymptoms(painpoints)ProductsbecomehardertofindonsearchSearchResultsPagehashighBounceRateCosttomaintainsearchgoesupFewerreturnvisitsandpurchasesonreturnvisitsAverageOrderValuegoesdownConversionstallsorgoesdown15SearchProblemsProductsbecomehardertofindConversiondropoffSearchResultsPagehashighBounceRatePageVisitsarehighandendwithoutsaleProductInformationisinconsistentorincomplete.
FixImprovedsearchabilityandfindabilitybyintegratingEasyAskNaturallanguagedramaticallyimprovedsearchcapabilities16NavigationProblemsTooManySearchResultsacrossanumberofcategories.
LimitedAttributebasedNavigationinMagento.
Increasedtimeonsite=HigherBounceRateFixImplementedEasyAskNavigationsitewide.
Dynamicfacetsgavecustomersthetoolsneededtofindtheproductsvianavigation17MerchandisingProblemImpossibletogettherightUpsell/Cross-sellproductinfrontofthecustomer.
LostcontrolofMerchandisingwithcurrent3rdpartysolution.
Changes/Updatestookweeksnotminutes.
FixImplementedEasyAsktoputthemerchandisersincontrolAllowedthemtoACTIVELYmerchandisethesiteinREALTIME18TheResultsByTheNumbersAverageVisitDurationincreasedfrom00:2:32to00:04:35SearchbasedConversionratesurpassedallothermarketingefforts-almostdoublethesiteaverageAverageOrderValueincreasedby$32perorderIncreaseinOverallSitePerformanceBenRudnickEasyAskDemonstration20EasyAskEcommerceforMagentoFlexibleLicensingModelsSoftwareasaServiceOn-PremiseEasyAskMagentoConnectorsAvailableAvailableforCommunityandEnterpriseEditionsRapidROITypicallyDeploysinDaysnotweeksImprovesconversionalmostimmediately21ToLearnMorePleaseVisitEasyAskat:http://www.
easyask.
com/magentoOrContactusviaemailat:sales@easyask.
comPleasesendyourquestionstothemoderatorQuestionandAnswer
MicrosoftbuysPowersetcreatesBingIBMlaunchesWatsononJeopardyApplerollsourSiriiniOS5GoogleembracesSemanticSearchEasyAskhasbeendeliveringreal-worldnaturallanguagesearchsolutionsforover10+years8FindProductsFasterEnablesdescriptive"longtail"searches"LadiesLongSleeveBlackDressunder$150""LadiesUnderWear"Evenkeywordsearchesgetbetter"Shirt","Dress""DressShirt"Eliminates"NoResults"searchesAutomaticSpellCorrectionagainstyourcatalogRelevancy,Relaxation…DynamicFacetedNavigation9GiveMerchandisersFullControlNaturallanguagerulesareeasyDeliversagileonlinemerchandising10FullTransparencyandRichAnalyticsEasilyseewhatishappeningtoadetailedlevelSingleclickadjustments11AutomaticallyVoiceMobileEnabledVoicesearchformobilecommerceisontheriseLongtailsearchesarepredominantwithvoiceOnlyanaturallanguageback-endcangiveyoucrediblevoicemobilesearchKevinCallowayIJHANAToolstoImprovetheShoppingExperienceforMagento13WhenHaveyououtgrownMagentoplatformfeaturesGrowthinproductsandSKUsManagingsearchbecomescostlyandtimeconsumingMoremerchandisingrequiredGrowthinvisitors(overallnumbersanddiversity)DifferentsearchandnavigationapproachesReturnvisitorsUselongtailsearchesMerchandisingrequiredtogrowsales14WhataretheSymptoms(painpoints)ProductsbecomehardertofindonsearchSearchResultsPagehashighBounceRateCosttomaintainsearchgoesupFewerreturnvisitsandpurchasesonreturnvisitsAverageOrderValuegoesdownConversionstallsorgoesdown15SearchProblemsProductsbecomehardertofindConversiondropoffSearchResultsPagehashighBounceRatePageVisitsarehighandendwithoutsaleProductInformationisinconsistentorincomplete.
FixImprovedsearchabilityandfindabilitybyintegratingEasyAskNaturallanguagedramaticallyimprovedsearchcapabilities16NavigationProblemsTooManySearchResultsacrossanumberofcategories.
LimitedAttributebasedNavigationinMagento.
Increasedtimeonsite=HigherBounceRateFixImplementedEasyAskNavigationsitewide.
Dynamicfacetsgavecustomersthetoolsneededtofindtheproductsvianavigation17MerchandisingProblemImpossibletogettherightUpsell/Cross-sellproductinfrontofthecustomer.
LostcontrolofMerchandisingwithcurrent3rdpartysolution.
Changes/Updatestookweeksnotminutes.
FixImplementedEasyAsktoputthemerchandisersincontrolAllowedthemtoACTIVELYmerchandisethesiteinREALTIME18TheResultsByTheNumbersAverageVisitDurationincreasedfrom00:2:32to00:04:35SearchbasedConversionratesurpassedallothermarketingefforts-almostdoublethesiteaverageAverageOrderValueincreasedby$32perorderIncreaseinOverallSitePerformanceBenRudnickEasyAskDemonstration20EasyAskEcommerceforMagentoFlexibleLicensingModelsSoftwareasaServiceOn-PremiseEasyAskMagentoConnectorsAvailableAvailableforCommunityandEnterpriseEditionsRapidROITypicallyDeploysinDaysnotweeksImprovesconversionalmostimmediately21ToLearnMorePleaseVisitEasyAskat:http://www.
easyask.
com/magentoOrContactusviaemailat:sales@easyask.
comPleasesendyourquestionstothemoderatorQuestionandAnswer
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LOCVPS发来了针对元旦新年的促销活动，除了全场VPS主机8折优惠外，针对德国/荷兰KVM #1/美国KVM#2 VPS提供终身7折优惠码(限量50名，先到先得)。LOCVPS是一家成立于2012年的国人VPS服务商，提供中国香港、韩国、美国、日本、新加坡、德国、荷兰、俄罗斯等地区VPS服务器，基于KVM或XEN架构(推荐优先选择KVM)，均选择直连或者优化线路，国内延迟低，适合建站或远程办公使...
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