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AGuidetoPhysicalMedia2017We'vetakenadeepdiveintowhat'sbeendrivingtherevivalofphysicalbooks,DVDs/Blu-ray,CDs,vinylandvideogamesintheUKoverthelastyearandwhatthenationisbuying.
In1999thefirstitemeversoldoneBay.
co.
ukwasaScorpionsCDfor2.
89,andsincethenwehavegrowntobeoneofthenation'smostvibrantdestinationsforphysicalmedia-58physicalmediaitemsareboughtoneBay.
co.
ukeveryminute.
We'vesurveyedBrits,fromdigitalconvertsandfilmbuffstovinylcollectors.
Anddelvedintothesearchesofour23millionmonthlycustomersintheUK,tounderstandtheemotionalappealofowningphysicalmediaandwhyitwillbetoppingourgiftlistthisChristmas.
RobHattrellVicePresident,eBayUKWelcometoeBay'sGuidetoPhysicalMedia.
Contents1.
PhysicalMediaataGlance2.
PhysicalMediaBuyingintheUK3.
EmotionalProperty:Ownable,Tangible,Collectable,Giftable4.
Christmas:TheGreatBritishStockingFillers5.
Books6.
Music7.
ViewsfromeBaySellers8.
Gaming9.
DVDs&Blu-rays1.
PhysicalMediaataGlance114,000shelveswouldbeneededtofitallthephysicalmediaBritshaveboughtinthelastyear83%of18-24yearoldshaveboughtaphysicalmediaiteminthelastyear65%ofBritssayhavingtheirmediainaphysicalformatgivesthemagreatersenseofownership7in10ofbookcollectorshavebeencollectingbooksformorethantenyears1/2overhalfofBritshaveboughtaphysicalmediaitemasagiftinthelastyear62%ofbookbuyerslikethesensationofanactualbookSources:eBay.
co.
ukdatapulledJuly2016-July2017;ICMUnlimitedsurveyof2,009GBadults18th-20thAugust201758books,CDs,vinylrecords,DVDsandvideogamesareboughtoneBay.
co.
ukeveryminuteFifa'17wasthemostsearchedgameintheVideoGamescategoryoneBay.
co.
uk,with620,945searchesinthelastyearFifa'17wasthemostsearched-forvideogameoneBay.
co.
ukintheyeartoJuly2017128msearchesacrossphysicalmediacategoriesoneBay.
co.
uklastDecemberHarryPotterwasthemostsearchedbooktitleintheBookscategoryoneBay.
co.
uk,with316,010searchesinthelastyearDavidBowiewasthemostsearchedartistintheMusiccategoryoneBay.
co.
uk,with188,850searchesinthelastyearBeautyandtheBeastwasthemostsearchedfilmintheDVDs,FilmandTVcategoryoneBay.
co.
uk,with132,628searchesinthelastyearWheredigitalmediahasgivenusunparalleledaccess,easeandconveniencetotheentertainmentwelove,physicalmediahasstoodsteadfastasanemotionalanchortoownershipandcollecting.
Vinylsalessurgedby56%1in2016andphysicalbooksincreasedby6%.
2Assuchthephysicalmediamarketisnowworthanestimated3.
8billionannuallytotheUK'seconomy.
3Shoppersshowlittlesignsoftradingphysicalfordigitalmedia.
However,thereisanincreasingdesireforboth,whichhasgivenrisetoanewtrendof'phygital'.
Nowcompaniesarecreatinghybridofferingsthatdeliveronthetactilejoysofanaloguewithconvenienceandspeedoftechnology.
4InAugust2017eBayconductednewresearchincollaborationwithICMUnlimitedamongst2,000consumersintheUKtofindouthowandwhytheybuyphysicalmedia.
WefoundthatBritshaveahealthyappetiteforphysicalmedia.
Infact,inthelastyear76%ofshoppers–morethan39millionpeopleintheUK5-boughtaphysicalmediaitem.
That'senoughDVDstofill114,000shelves.
2.
PhysicalMediaBuyingintheUK3.
8billionvalueofthemarketofphysicalmusic,TVshows,films,computergamesandbooksThewayweconsumeentertainmentandmediahastransformeddrasticallyoverthelasttenyears.
AmongstUKconsumersandeachmonth.
.
.
inthelastyear.
.
.
listentovinylrecordsboughtabook59%63%readpaperbackandhardbackbooks54%watchfilmsorTVonDVD/Blu-ray60%listentomusiconCDs19%playcomputergamesondiskorcartridge31%12%boughtavinylrecord40%boughtaDVD/Blu-rayboughtaCD29%boughtacomputergame39%Source:ICMdataUnder25sTurntoAnaloguePhysicalmediaisshowingsignsofrevivalamongst'digitalnatives'(18-24yearolds).
Overthelastyear,83%of18-24yearoldshavebeenfeedingtheirloveforentertainmentbybuyingbooks,CDs,vinyls,DVDs/Blu-rayandvideogamediscsandcartridges.
Booksarethemostpopularpurchasesandyoungpeoplearebuyingslightlymorethanbabyboomers(55-64yearolds)andretirees(aged65andover).
Inthelastyear,amongst18-24yearolds:30millionAccessoriesBoomAsthedemandforphysicalmediagrows,consumersarepurchasingthedevicestoplayiton–fromrecordplayerstogamesconsoles.
Themajority(88%)currentlyownatleastonedevice,suchasarecordorCDplayer,DVDorBlu-rayplayerorgamesconsole,andeBaydatashowswe'restillkeenonthem.
SearchesoneBay.
co.
ukbetweenJuly2016andJuly2017:15.
8+million5.
3+million3.
4+millionXboxHi-FiRecordPlayerCDPlayer64%boughtabook25%boughtavinylrecord56%boughtaDVD/Blu-ray47%boughtaCD51%boughtacomputergameSource:ICMdata3.
EmotionalProperty:Ownable,Tangible,Collectable,Giftable70%ofshopperslikethelookandfeelofphysicalmediaOurresearchrevealsthatthefundamentalappealofphysicalmediaisemotional.
Welikethewayphysicalmediamakesusfeel.
70%ofshopperssimplylikethelookandfeelofphysicalmediaitems,suchashardbackbooksorvinylrecords.
Whilst65%seeitasawaytodevotetimetothemselves,62%useittodisconnectfromtheonlineworld.
Source:ICMdataOwnable:Status,StyleandShowingOffThebehaviourwe'veobservedoneBay.
co.
ukdemonstratesthedemandforownership:25%ofpeopleaged18-24citeddisplayingtheirbooksasareasonforpurchasingDespitethesharingeconomy,shopperswanttoownthethingstheyloveandtheseitemsareareflectionofwhoweare,orwhoweaspiretobe.
Theriseofthe'shelfie'crazeonInstagram,whereBritshavetakentoshowingofftheirpersonalityandintellectthroughphotosoftheirbookcollections,showsphysicalmediastillhasaroletoplayincelebratingourpersonaltastes.
Almosttwothirds(65%)ofconsumerssurveyedsaidhavingtheirmusic,film,booksandvideogamesinaphysicalformatgivesthemagreatersenseofownershipthandigitalloaning.
Overhalf(56%)ofbookbuyers-thosewhodoorwouldbuybooks-wanttoowntheirbooksandtwooutoffive(41%)vinylpurchasersaremotivatedbyowningtheircollection.
23books,comicsormagazinessoldperminute9CDssoldperminute9videogamessoldperminute4vinylrecordssoldperminute13DVDorBlu-raydiskssoldperminuteSource:ICMdataSource:eBay.
co.
ukdataTangible:ACompleteSensoryExperienceAmongstBritsthedesiretobuyphysicalmediaiswrappedupinthesensorymagicofmaterialitems–thesmellofbookpages,thefeelofaCD.
Allofthesesensorycuescontributetothequalityoftheentertainmentexperienceandthedesiretobuymore.
Overaquarter(27%)ofCDbuyersbelievemusicinatangibleformatprovidesabetter-qualityexperience.
62%ofpaperbackorhardbackbookbuyerslikethesensationofaphysicalbook31%ofbookbuyerslikethelookandfeelofabookcover1/3overathird(35%)ofvinylpurchaserslikethelookandfeelofvinylrecords28%ofvinylbuyersliketheartwork1/4overaquarter(26%)ofDVDbuyersthinkphysicalDVDsgiveabetter-qualityexperiencethanstreaming15%ofDVDsbuyersenjoythelookandfeelofthemSource:ICMdataCollectable:SatisfyingtheNation'sPassionsCollectingisonetrendthatdoesn'tseemtobedyingout,evenamongstmillenials.
TheaverageBritownsover80books,that's4.
5billionbooksintotal-enoughtogoaroundtheworldnearlythreetimes,stackedhorizontally.
Infact,sevenoutoftenbookcollectorshavebeencollectingbooksforovertenyears.
morethanaquarterofpeopleboasthavingmorethan100booksofthosewhocollectvinylsaytheyhavebeencollectingformorethantenyearsofDVD/Blu-raycollectorshavebeencollectingformorethantenyearsofconsumersownmorethantenvideogames27%71%65%28%52%almostathirdofpeopleownmorethan100CDs30%ofbookcollectorshavebeencollectingformorethantenyearsSource:ICMdataGiftable:TheEmotionalTransactionofGivingandReceivingForcenturiesBritshavebeengivingbooksasgifts.
Infact,publisherspioneeredgivingmass-producedgoodsaspresentsbackinthe1820swhentheyinventedanentiregenre–"giftbooks"–forthepurposeofpresentgiving.
Sincethen,notmuchhaschanged.
Whenitcomestogifting,physicalmediaistheUK'sformatofchoice,andmorethanhalf(54%)ofusintheUKhaveboughtabook,DVD,CD,vinylrecordorvideogameasagiftforsomeoneelseinthelastyear.
Twooutoffive(40%)videogamepurchaserssaytheybuyvideogamestogiveasaChristmasgift.
Salesofvinylhit2.
4milliontoovertakedigitaldownloadsinthefirstweekofDecemberlastyear.
ThiswasthefirsttimemorevinylthandigitalmusicwassoldintheUKsincethelowpointforvinylrecordsin2006.
6TheGiftofEntertainmentwouldpurchasevinyltogiveaspresents13%ofBritswouldbuybooksaspresents,makingthemthemostpopularphysicalmediagift35%wouldpurchasevideogamesaspresents1in5wouldbuyDVDsasgifts32%wouldoptforaCDasagift31%Source:ICMdata4.
Christmas:TheGreatBritishStockingFillersTheemotionalcacheofphysicalmediamakesittheultimatethoughtfulgiftforourlovedones.
That'swhysearchesforbooks,CDs,DVDs,vinylandvideogamesskyrocketinDecember.
43.
6million41million23.
1million20.
5million3.
4millionBooks,Comics&MagazinesDVDs,Films&TVMusicVideoGames&ConsolesVinyl&LPSearchesoneBay.
co.
ukinDecember2016:OnthefirstSundayofDecemberconsumersbeganshoppingforphysicalmediaChristmaspresents,makingover2.
8millionsearchesacrossthephysicalmediacategories(Books;Music;DVDs,Films&TV;andVideoGames&VideoGameConsoles)oneBay.
co.
uk.
2.
8millionsearchesinphysicalmediacategorieson4thDecember2016oneBay.
co.
ukSource:eBay.
co.
ukdataUnwrappingChristmas2017Christmasisatimephysicalmediafansenjoythefamiliarcomfortofwell-lovedclassicsandtheexcitementofnewreleases.
InDecember2016,oneBay.
co.
uk,'OnlyFoolsandHorses'DVDsandCharlesDickens'timeless'AChristmasCarol'rankedamongstthetopsearchesintheircategories,alongsidesmashTVseries'TheWalkingDead'andYouTubesensationZoella'sbook'GirlOnline'.
Byanalysingwhat'sbeentrendingamongstourUKusersinsummer(June,JulyandAugust)thisyear,we'vepredictedwhatphysicalmediaitemsmightendupunderthenation'sChristmastreesonthe25thDecember.
What'sFillingOurChristmasCartsDystopianfictionlookssettodominatebookbuyingthisfestiveseason.
MargaretAtwood's'TheHandmaid'sTale'rankedasthethirdmostpopularfictionbookoneBay.
co.
ukoverthesummer,whileclassicsofthedystopiangenre,GeorgeOrwell's1984andWilliamGolding'sLordoftheFlieswerealsosoughtafter.
Vinylisstillinhotdemand,especiallyfortheclassics.
TheBeatles,DavidBowieandPinkFloydhaveproventobethebiggestartistsoneBay.
co.
ukinrecentmonthsandaresettobeapopulargiftforthediscerningmusicfan.
NewlyreleasedvideogamesarealwaysafirmfavouritearoundChristmastime.
However,eBaydatashowsthatfamiliarfranchisessuchasCrashBandicoot,FifaandGTAwerehighlycovetedinthesummermonthsandwillbeapowerfuldrawthisgiftingseason.
FantasyphenomenonHBO's'GameofThrones'remainshugelypopularwithBritsandissuretobefeaturingonourChristmaslists.
Family-friendlyDisneyreleasessuchas'BeautyandtheBeast'and'Moana'alsorankhighlyingiftingchoices.
Source:eBay.
co.
ukdataTheUKhasaspecialattachmenttotheboundsofpaperandink.
Itseemswestillwanttoownrealbooks.
Despitethepenetrationofe-books,whichmanybelievedwouldimpactsalesoftraditionalformats,Mintelresearchpredictsthatsalesofphysicalbooksareforecasttoriseby6%thisyearto1.
7billion,whilesalesofe-booksarepredictedtofallby1%to337millionin2017.
7ThisalsoreflectswhatweareseeingoneBay.
5.
Books:BoundsofPaperandInk1.
7billionsalesofphysicalbooksforecastforthisyearBestSellingAuthorsSearchesoneBay.
co.
ukbetweenJanuaryandJulythisyearreveal35.
7millionsearchesintheCollections&Lotscategorybypeoplelookingtobuyinbulkforre-selling,aswellasnearly8millionsearchesintheAntiquarian&Collectablecategorybypeoplelookingforuniquefinds.
TopsearchesbetweenJuly2016andJuly2017oneBay.
co.
ukintheBookscategory:3.
35million5.
17million35.
7millionChildren&YoungAdultsFiction13.
3millionNon-Fiction7.
9millionAntiquarian&CollectableCollections&LotsAdultcolouringbookswereinthetopfivesearcheditems,with90,396searchesHarryPotter,themostsearchedbooktitle,inspirednewgenerationsofreaders,with316,010searchesHorrorandfantasyauthorsStephenKingandTerryPratchettrankedasthe4thand5thmostsearchedauthors"RoaldDahl"wasthemostsearchedauthor,with82,073searchesSource:eBay.
co.
ukdataWhySpinesOverScreensDespitetheconvenienceofdigital,73%ofshoppersstillhaveapreferenceforreadingphysicalbooksovere-readers,tablets,phonesandcomputers(17%).
Evenamongstpeoplewhohaven'tboughtabookinthelastyear,overhalf(57%)stillpreferphysicalbooks.
Therearemanyreasonsforshopperschoosingtobuyaphysicalbook,butweidentifiedsomecommonmotivations,withbargainhuntingandeagernesstoturnthepagesonnewreleasestoppingthelist.
70%ofso-called'digitalnatives'aged18-24wouldchooseaphysicalbook47%ofbookpurchasersliketobuysecondhanditemstotakeadvantageoflowercosts1in10(13%)ofbookpurchasersseekrareitemsthatarecollectable18%of18-24yearoldsbuybasedonwhattheirfriendshaveandwhatistrending,and24%lookforvintageitems21%ofshoppersliketogettheirhandsonnewreleasesassoonastheycomeout59%ofbookpurchasersaged75andoverliketobuysecondhandbooksthatarecheaperthannewSource:ICMdataGenresOneofthejoysofaphysicalbookistheopportunitytore-readandenjoyfavourites,aswellascollectthebookswelove.
Anewreleasefromahigh-profileauthoroftensparksinterestamongstanewgeneration.
WhenPhilipPullmanannouncedthereleasedatefor'TheBookofDust"therewasa300%riseinsearchesovernightfor'NorthernLights'and'HisDarkMaterials'oneBay.
co.
uk.
thrillersaremostpopular–thefavouritegenreof49%ofbookreadersbiographiesarebestlovedbyathirdofbookreaderssciencefictionisthefavouriteof37%of18-24yearoldreadersof65-74yearoldsownmorethan100books37%historyappealsmosttoolderreadersandisboughtby40%of65-74yearolds33%37%40%18-24yearoldsownmorethan100books1in8of55-64yearoldsownmorethan100books1/349%Source:ICMdataofvinylbuyersaged18-24buyrecordsatleastonceamonthPhysicalmusicformatsarehavingarevivalintheUK.
Vinylhasre-emergedasafirmfavouriteacrossthegenerations,drivenbyDJculture,recordcollectingandtheincreasingnumberofmusiclabelsreleasinglimitededitionvinylversionsofnewreleases.
Thehighest-sellingvinylrecordsof2016rangedfromclassicsbyDavidBowieandPrincerankedalongsideRadiohead'snewrelease,'AMoonShapedPool',AmyWinehouseandthesoundtracktoMarvel's'GuardiansoftheGalaxy'.
EvenBeyoncé'ssurprisealbum,Lemonade,whichwasexclusivelylaunchedonstreamingserviceTidal,wasalsoreleasedonvinyl.
6.
Music:TraditionalFormatsSingingtoaNewTune38%BetweenJuly2016andJuly2017,themostsearchedartistsintheMusiccategoryoneBay.
co.
ukwere:67.
4millionCDs43.
3millionRecords51.
3millionCassettesOurresearchshowsshoppersareactivelyseekingoutphysicalmusic.
OneBay.
co.
uk,therewerenearly70millionsearchesintheCDscategorybetweenJanuaryandJulythisyear:DavidBowie188,850searchesTheBeatles175,248searchesPinkFloyd119,214searchesElvisPresley113,587searchesIronMaiden90,889searchesSource:eBay.
co.
ukdataWhatisDrivingtheRevivalThemoredigitisedourexistencebecomes,themoreshoppersarecravinganexperiencethatletsthemswitchofffromdailynotifications.
Moremusicconnoisseurswanttoownmusicinbothphysicalanddigitalformats,but'digitalnatives'areenjoyingabreakfromthenorm.
TheconsumerswespoketotoldusthatCDsarestilltheirfavouritewaytolistentomusic.
Thispreferenceincreaseswithage,butit'snotjusttheoldergenerationthatprefertheirmusiconCD.
OverathirdofCDbuyersaged18-24buyaCDatleastonceamonth.
Themusiclovingpopulationisasdiverseandvibrantasmusicitselfandhowtheychoosetolistentoandpurchaseit.
38%41%37%ofCDbuyersaged18-24purchaseCDsatleastonceamonth29%ofCDbuyersbuysecondhanditemsthatarecheaperthannew23%ofvinylbuyersliketobuyitemsthataregreatasgifts42%ofvinylbuyersliketobuyvintageitemsthathaveahistorybehindthemof65-74yearoldsprefertolistentomusiconCDsoverathirdofmenownmorethan100CDs,comparedto23%ofwomen34%of18-24yearoldCDbuyersliketobuynewreleasesSource:ICMdataVinylisexperiencingarenaissanceintheUK,asshoppershaveanewfoundappreciationforthemusicformat.
Ourresearchshowsvinylcollectingispickinguppaceledbyfansofrockmusic.
3in1048%21%morethanafifthofpeopleownmorethan50vinylrecords13%1/3ofvinylpurchasersliketobuyrareandcollectablerecordsofpeopleownmorethan100records2in542%ofvinylpurchasersoptforvintagerecordsthathaveahistoryofallvinylbuyerswouldspendmorethan16onvinylonasingleoccasionofvinylpurchasersarerockfans38%of18-24yearoldvinylbuyerspurchasevinylatleastonceamonthVinylResurgenceSource:ICMdata7.
ViewsfromeBaySellers"Thephysicalmediamarketisstillaverybigmarket.
Vinylisup35%YoY,andinmusicphysicalpurchasesareoutperformingdigitalpurchasesYoY.
TherelationshipbetweenBoxOfficeperformanceatthecinemaandDVDsalesremainsinlinewithlastyear.
Streamingservicesdon'toffereverything,thereareplentyofgapsintheircatalogues.
Physicalmediastilloffersthebroadestpossiblecatalogueofproducts.
"MattCarter,GeneralManager,EntertainmentAlliance"Digitalmediadevelopmenttypicallyendsupgrowingthetotalmarketratherthanmerelyreplacingthephysicalcounterpart.
Thishasbeentrueforbooks,aswellasmusicandfilms.
Thepurelydigitalversionofaworkcanbeeasiertoconsumeandespeciallysample,whichthendrivesinterestandsometimesleadstopurchaseofthephysicalmedia.
Physicalanddigitalmediaplaydifferentrolesandpeopleoftenwanttoownatangibleversionofsomethingtheytreasure.
Inparticular,physicalbooksandmediamakemuchbetterandmeaningfulgiftsthantheirdigitalcounterparts.
"GrahamBell,ChiefFinancialOfficer,WorldofBooks8.
Gaming:PhysicalistheNameoftheGameAlmosthalfofthepopulationintheUKplaysvideogames.
8Despitetheriseofdownloadsandsmartphonegaming,themarketforphysicalgamescontinuestothriveandisvaluedat776mintheUK.
9thevalueofthephysicalgamesmarketintheUK776mSearchesoneBay.
co.
uk,betweenJanuaryandJuly2017:MostsearchedgamesintheVideoGames&ConsolescategoryoneBay.
co.
uk,betweenJuly2016andJuly2017:24million22millionVideoGameConsolesVideoGamesFIFA'17620,925SEARCHESPOKEMON226,546SEARCHESBATTLEFIELD205,949SEARCHESLEGODIMENSIONS193,072SEARCHESGTAV191,517SEARCHESToday'sgamersareavibrantmixwhoenjoydifferentplatformsandgenres-andnearlyhalfofthemarewomen.
9AquarterofpeoplepreferplayinggamesinphysicalformatsandtheaverageBritowns18physicalvideogames.
Source:eBay.
co.
ukdataThereareavarietyofreasonsgamingfansfavourphysicalvideogames,butthedesireforownershipandenjoyingthelookandfeelofthemisthestrongest.
Newreleasesarefuellinginterestinclassicvideogames.
OneBay.
co.
uk,therewasa76%increaseinsearchesforNintendo's'MarioKart'overnightwhenNintendoSwitchwasreleasedon3rdMarch(2017).
Thenationhasaneclectictastewhenitcomestogamegenres.
It'snotallaboutthehigh-octanegameseither.
Puzzlegameshaveemergedasthenation'sfavourite.
ThemostpopulargenresamongstUKgamersinclude:39%puzzlegames26%platformgames26%drivinggames29%arcade/simulatorgames20%likethelookandfeelofphysicalgames18%thinkphysicalgamesarebetterquality48%ofvideogamebuyerswanttoowntheirgames39%of18-24yearoldvideogamebuyersareaftersecondhandbargains27%of18-24yearoldvideogamebuyersareafternewreleasesSource:ICMdata9.
DVDs&Blu-rays:FromConvenienceViewingtoaCommunityofConnoisseursInanageofBritsbingingonthelatestblockbustersandTVboxsets,shoppersstillwanttoown,curateanddisplaytheirDVDandBlu-raycollections.
Totalrevenuefromphysicalanddigitalsalesofvideocontentgrewto2.
25billionlastyear.
11WhenwelookatshopperbehaviouroneBay,wecanseethatinterestinDVDsandBlu-raysisexceptionallyhigh,andthatshoppersarebuyingawiderangeofgenres.
OneBay.
co.
uktherewere37millionsearchesintheFilmcategorybetweenJanuaryandJuly2017,highlightingacommunityofconnoisseursinthemarketforclassicfilmsintheiroriginalformat.
2.
25billiontotalrevenuefromphysicalanddigitalsalesofvideocontentlastyearWhat'sDrivingRegularPurchasesShoppersaremotivatedbythevaluetheyplaceinowningtheirDVDandBlu-raycollectionsandbelievethattheyofferabetterviewingexperience.
High-end,collectableDVDproductsareinhighdemand.
Steelbooks–limitedrun,speciallypackagedBlu-rays–werethetenthmostsearchedforitemacrosstheDVD,Film&TVcategoryoneBay.
co.
ukbetweenJuly2016andJuly2017.
'4KBlu-rays'cameinatnumber11overthesametimeframe,drivenbyconsumersseekingapremium,ultraHDviewingexperience.
ThereasonsshoppersoptforDVDsandBlu-rays:Source:ICMdataBritsloveawiderangeoffilmandTVshows,butdramaandthrillersarethemostpopulargenresamongstviewers.
Dramaisthemostpopulargenre(52%)25-34yearoldsarebiggestfansofcomedy(62%)Thrillersarethenation'ssecondfavourite(49%)Actioncomesinthirdplace(39%)43%wouldbuyasapresent54%ofDVDbuyersvalueownership15%likethefeelofDVDsandBlu-raysandtheirpackaging26%thinktheviewingisbetterquality19%seethemascollectablesResearchMethodologyOn18th-20thAugust2017ICMUnlimitedinterviewedarepresentativesampleof2,009GBadultsaged18+online,including17618-24yearsolds,26365-74yearsolds,897men,1112women,1826readers,1895musiclisteners,1870whowatchmoviesathome,951videogamesplayers.
FigureshavebeenweightedtoberepresentativeofadultsintheUK.
ICMisamemberoftheBritishPollingCouncilandabidesbyitsrules.
'Buyers'throughoutthereportreferstoallconsumerswhosaytheydoorwouldbuyeachoftheproducttypes,andtherearethefollowingnumbersineachgroup-1575bookbuyersorpotentialbuyers,1302CDbuyersorpotentialbuyers,652vinylbuyersorpotentialbuyers,1286DVD/Blu-raybuyersorpotentialbuyers,1286videogamebuyersorpotentialbuyers.
References1.
EntertainmentRetailersAssociation,EntertainmentSalesFigures,http://eraltd.
org/news-events/press-releases/2017/entertainment-sales-reached-63bn-in-2016/2.
ThePublishersAssociation,PAPublishingYearbook,https://www.
publishers.
org.
uk/media-centre/news-releases/2017/uk-publishing-has-record-year-up-7-to-48bn/3.
Tocalculatethesizeofthephysicalmedialandscapeweaddedthetotalphysicalsalesofmusic,TVshows,films,computergamesaccordingtotheEntertainmentRetailersAssociation(2.
2bn),andtheTCMvaluesalesofphysicalbooksthroughretailin2016accordingtoNielsenBookscan(1.
591bn)4.
MintreePhgyitalShopperUKDetailedReport,https://www.
mindtree.
com/phygitalshopper/uk/pdf/mindtree-omnichannel-uk-detailed-report.
pdf5.
Basedoncalculating76%oftheUKpopulationovertheageof18(51,767,543ascalculatedbytheOfficeofNationalStatisticsin2016:https://www.
ons.
gov.
uk/fileuri=/peoplepopulationandcommunity/populationandmigration/populationestimates/datasets/populationestimatesforukenglandandwalesscotlandandnorthernireland/mid2016/ukmidyearestimates2016.
xls)6.
Source:https://www.
theguardian.
com/music/2016/dec/06/tables-turned-as-vinyl-records-outsell-digital-in-uk-for-first-time7.
Mintel,BooksandeBooksUK2017Report,http://www.
mintel.
com/press-centre/leisure/uk-book-market-set-to-surpass-2-billion-in-2017(accessed10August2017)8.
Source:https://newzoo.
com/insights/infographics/the-uk-games-market-2016/9.
TheAssociationforUKInteractiveEntertainment,TheGamesIndustryinNumbers,https://ukie.
org.
uk/research(accessed10August2017)10.
InteractiveSoftwareFederationofEurope,GameTrackEuropeanSummaryData(Q42016),http://www.
isfe.
eu/sites/isfe.
eu/files/attachments/gametrack_european_summary_data_2016_q4.
pdf(accessed14August2017)11.
EntertainmentRetailersAssociation,EntertainmentSalesFigures,http://eraltd.
org/news-events/press-releases/2017/entertainment-sales-reached-63bn-in-2016/CopyrighteBayUK,2017.
ExploreeBay'svibrantselectionofbooks,music,film,TVandgamesonTheEntertainmentShop:www.
ebay.
co.
uk/entertainmentshop